Target vs Michaels Stores
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Target
Shop for seasonal items, Halloween essentials, and everyday favorites with deals and convenient pickup or delivery options. Discover new arrivals, browse by category, and use virtual try-on features.
- Seasonal and holiday shopping
- Free Drive Up curbside pickup
- Same-day delivery options
- Target Circle deals and offers
- Virtual try-on for beauty and accessories
- In-store stock checking
- Personalized deals and rewards
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Get ready for the holiday season with everything you need to make the most of the celebrations ahead. From Thanksgiving gatherings and holiday décor to Christmas gifts and festive favorites, the Target app makes it easy to shop for every occasion. Find Thanksgiving essentials, from groceries and holiday decorations to kitchen essentials and everything you need for hosting family and friends. As Christmas gets closer, explore Christmas decorations, Christmas trees, ornaments, stocking stuffers, toys and gift ideas for everyone on your list. Whether you're shopping Black Friday deals, exploring Cyber Monday deals, finding holiday gifts, or getting ready for festive gatherings, discover holiday deals, seasonal essentials, and all your everyday favorites in one place. Get fresh deals and Target Circle offers, free Drive Up for curbside pickup, same-day delivery and easy returns, all with just a tap. Everything you love about Target is just a tap away. Free Drive Up: Just check out with Drive Up and we’ll bring your order out to your car, we’ll even load the trunk, no extra charge. Same-Day Delivery from Target & More Local Stores: Score unlimited same-day delivery on orders over $35 with a Target Circle 360™ membership, or just pay $9.99 per delivery. Target Circle Deals: Browse hundreds of exclusive Target Circle deals, and scan barcodes as you shop so you never miss a way to save. Just-For-You Bonuses: Earn with Target Circle rewards and save with personalized deals. Save & Pay in a Snap: At checkout, just scan your Wallet barcode to stack all your savings, Target Circle deals, gift cards and even 5% off with your Target Circle™ Card. Plan Ahead, Shop Smarter: Build your list ahead of time, find your items in the aisles and spot what’s on sale before you even walk in. Check Stock Before You Go: Know what’s available at your store, see top-rated finds, and read real reviews from fellow shoppers. Shop by Category for Everything You Need: With the Target app, you can easily shop by category, whether you’re looking for food & beverage, essentials & beauty, apparel & accessories or home & electronics. Just tap to find everything you need in one spot. See It in Your Space: Place furniture and decor in your space before you decide to buy, making shopping for your space easy and fun. Virtual Try-On: See how beauty products and accessories look on you with our virtual try-on feature, no guesswork, just confidence in your picks. Shop Target-Owned Brands: You’ll find groceries, electronics and all the everyday essentials from Target’s own brands, like Good & Gather, up&up and Heyday. Designer Collections You’ll Love: We team up with top designers to bring you limited-edition home decor, apparel & accessories and so much more. Download the Target app and unlock savings, surprises, and a little everyday joy, every time you shop.
Michaels Stores
Shop for arts and crafts supplies, find store locations, and access project inspiration. Save money with weekly ads and coupons, and earn rewards through the Michaels Rewards program.
- Shop for supplies
- Find store locations
- Voice search for items
- Check product availability and prices
- Save favorite items
- View weekly ads and coupons
- Michaels Rewards program
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Made by you™ You make us more than just glitter and googly eyes. More than yarn, paper, canvas or clay. You— the Makers— make us matter. You make us Michaels. We’re made by you. FIND EVERYTHING YOU NEED Shop thru the app to get what you need. Locate the closest Michaels store. Find items in the store using the new Voice Search, a major time-saver! Check the availability and prices for products wherever you are. Save your favorite project ideas and products to a shopping list. SAVE MORE See the weekly ad (woo-hoo, savings!) and get coupons for your local store. Check out faster by scanning your coupons in the app. GET INSPIRED Access hundreds of project ideas and everything you need to make them. Browse upcoming events like Kids Club®, fun-for-the-family MAKE breaks and more. MAKE MORE. GET REWARDED. Sign up in the app for Michaels Rewards, our free perks program! Members get exclusive offers, receipt-free returns, event invites, early sales alerts and more. Michaels is the largest arts and crafts retailer in North America, with stores across 49 states and Canada. We’re here for the makers, providing inspiration and crafting supplies across the following product categories: Art Supplies Baking & Party Beads & Jewelry Canvas Crafts & Hobbies Custom Framing Floral & Décor Frames General Crafts Kids’ Toys & Activities Knitting & Crochet Scrapbooking & Papercraft Sewing & Fabric Storage Tech + DIY Teacher Supplies Wedding
Screenshots
Verdict
Target and Michaels Stores both sit at 4.9 stars, but that hides the real split: 59% of Target's written reviews are positive against 7% of Michaels Stores's. Target also leads on ratings volume (7M vs 271K) and chart position (#13 vs #80). Michaels Stores's advantage is ads (none vs shown) and monetization model (free vs ad-supported). On price, rating, update cadence and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for Target against 4.8 for Michaels Stores. That said, the two scores are not equally well evidenced: Target has 7M ratings behind it against 271K, so its average is the more settled of the two. Written reviews are what separate them: 59% of Target's written reviews are positive against 7% of Michaels Stores's.
Target ships an update every 6 days, Michaels Stores every 2 weeks. Both last shipped on November 13, 2026.
| Parameter | Target | Michaels Stores |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (7M ratings) — better | 4.8 (271K ratings) |
| Positive reviews | 59.4% of reviews — better | 7.3% of reviews |
| Number of ratings | 7M — better | 271K |
| Update frequency | Every 6 days — better | Every 2 weeks |
| Ads | Yes | No — better |
| In-app purchases | No | No |
| Monetization | Ad-supported | Free — better |
| Best chart rank | #13 — better | #80 |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 15.0 — better |
| Further details — not scored | ||
| Size | 463 MB | 455 MB |
| Age rating | 4+ | 4+ |
| Developer | Target | Michaels Stores, Inc. |
Customer experience
Target
Michaels Stores
User reviews
Target
From 7M App Store ratingsWhat we love
- 🚀 Intuitive and fluid shopping experience
- 🔍 Helpful product search and filtering
- 📍 In-store location and price lookup features
- 💳 Convenient wallet and loyalty program integration
- 🛒 Smooth checkout and order management
Room to improve
- 🤔 Confusing settings and navigation
- 🤷♀️ Inconsistent in-stock information
- 🤬 Fraudulent pricing and dark patterns
- 🔌 Unreliable wallet and payment features
- 🚚 Delivery and order fulfillment issues
Michaels Stores
From 271K App Store ratingsWhat we love
- 💳 Convenient curbside pickup
- 🛒 Wide variety of products
- 💰 Great sales and coupons
- 🎨 Inspiration for crafts
Room to improve
- 🔍 Inaccurate in-stock information
- 🐛 Buggy and glitchy app
- 🤖 Poor customer service
- 🔙 Frustrating navigation and back button issues
- 🔍 Ineffective search functionality
Bugs and requests
Target
Reported bugs
3 issues- Login and account management issues
- Inconsistent behavior across different device and OS versions
- Glitches in order placement, tracking, and fulfillment
Requested features
5 requests- Improved in-store inventory visibility and filtering
- Seamless integration of pickup, delivery, and shipping options
- Enhanced personalization and customization capabilities
- Streamlined checkout and payment experiences
- Better communication and transparency around order status
Michaels Stores
Reported bugs
3 issues- App crashing and freezing issues
- Incorrect order fulfillment and shipping
- Rewards program sync problems
Requested features
4 requests- Ability to check gift card balance
- Option to filter by in-store availability
- Improved order tracking and status updates
- Better integration between app and website
In-app purchases
Target
No in-app purchases
Michaels Stores
No in-app purchases
