Comparison

Mailchimp Email Marketing vs KW Control Panel

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Mailchimp Email Marketing

Manage your customer relationships, create and send email campaigns, and track marketing performance. This platform helps businesses grow by engaging customers, finding new subscribers, and sharing brand messages effectively.

Highlights
  • Contact management and import
  • Email campaign creation and sending
  • Marketing automation (e.g., abandoned cart)
  • Campaign performance analytics
  • Customer engagement tools
  • Actionable marketing recommendations
Read full description

Get more opens, clicks, and sales with the #1 email marketing and automation platform* Intuit Mailchimp's mobile app can help you market smarter and grow your business faster from day one. With Mailchimp, you'll never miss an opportunity to make a sale, bring customers back, find new subscribers, or share your brand's mission. Marketing CRM and Inbox - Engage with your customers, grow your audience, and build relationships. Add contacts from your device, scan business cards, or import them from files on your phone, Google Drive, or Dropbox. Track audience growth and view insights about individual contacts. Call, text, and email directly from the app to keep track of communication. Record notes and add tags after every interaction to remember the important details. Reports & Analytics - Track results for all of your campaigns and get quick actionable recommendations on how to improve. View analytics for email campaigns, landing pages, social posts, SMS, automations, and surveys. Gain a deeper understanding of your customers so you can target and personalize your campaigns, using analytics such as: opens, clicks, devices, and more. Emails & Automations - Create, edit and send email marketing campaigns, newsletters, and automations. With one-click Resend to Non-Openers, new subscribers, or non-purchasers shortcuts, you'll be able to re-engage customers and grow sales in no time. Abandoned Cart Automations - Remind customers of products they’ve left behind and recapture lost sales. Timely Notifications and Insights - Anomaly detection notifications with insights and next steps to improve marketing performance. Non-opener insight notifications with auto-campaign replication to increase engagement. New subscriber notifications and sales summaries to celebrate audience and revenue growth. New inbox messages so you don’t miss any important communication from your contacts. About Intuit Mailchimp: Intuit Mailchimp is an email and marketing automation platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI. If you enjoy using Mailchimp or have a great idea you’d like to share with us, please leave a review. *Disclosures #1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing. Terms, conditions, pricing, special features, and service and support options subject to change without notice.

About

KW Control Panel

Access crucial client and property information from anywhere. Manage contacts, respond to leads, and view listings on the go. Stay updated with push notifications for new leads and listing quality assurance.

Highlights
  • View and add contacts
  • Import contacts from mobile
  • Push notifications for leads
  • Respond to website leads
  • View property listings
Features
Read full description

*This app is only accessible to KW Control Panel platform users* No need to wait to come into the office to check on that new Lead. Get instant access to KW Control Panel from anywhere using the new KW Control Panel Mobile App! No more waiting to be at a computer before you can view your Listings, respond to that lead, or add that new contact you were referred to. With the KW Control Panel Mobile App, crucial information about your clients and properties will always be within reach. KW Control Panel Mobile Features: - View your entire contact database and add new contacts in seconds - Import your contacts directly from your mobile device into KW Control Panel - Push notifications for New Leads and Listing Quality Assurance updates - Access and respond to new website leads from anywhere - View your properties and properties in your country

Screenshots

Mailchimp Email Marketing4 screens
KW Control Panel4 screens

Verdict

The call

The clearest difference is review sentiment: Mailchimp Email Marketing at 60% against KW Control Panel's 0%. KW Control Panel's advantage is monetization model (free vs freemium) and iOS requirement (14.2 vs 17.0). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Mailchimp Email Marketing ships an update fortnightly, KW Control Panel every 3 weeks. The most recent releases landed on November 7, 2026 and November 3, 2026 respectively.

Scorecard3 real differences · 7 level
Mailchimp Email Marketing versus KW Control Panel: the parameters behind the verdict, then further details
ParameterMailchimp Email MarketingKW Control Panel
PriceFreeFree
Rating4.9 (52K ratings) — better—
Positive reviews59.7% of reviews — better0.0% of reviews
Number of ratings52K — better—
Update frequencyFortnightly — betterEvery 3 weeks
AdsNoNo
In-app purchasesNoNo
MonetizationFreemiumFree — better
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS17.014.2 — better
Further details — not scored
Size235 MB72 MB
Age rating17+4+
DeveloperIntuit Inc.Phoenix Software Inc.

Customer experience

Mailchimp Email Marketing

All ratings51,713 ratings
Positive97.7%
Neutral1.5%
Negative0.9%
Written reviews862 reviews
Positive59.7%
Neutral8.5%
Negative31.8%

KW Control Panel

Written reviews1 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

Bugs and requests

Mailchimp Email Marketing

Reported bugs

5 issues
  • Login issues on mobile app
  • Inability to edit or resize images in-app
  • Campaigns failing to send or save properly
  • Sync issues between mobile and web versions
  • Frequent crashes and performance problems

Requested features

5 requests
  • Improved mobile email editing capabilities
  • Ability to search and filter contacts by tags
  • More customization options for email templates
  • Better integration with other business tools
  • Simplified pricing structure for small users

KW Control Panel

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Mailchimp Email Marketing

No in-app purchases

None

KW Control Panel

No in-app purchases

Questions

Is Mailchimp Email Marketing free?
Mailchimp Email Marketing is free to download, with no in-app purchases.
Is KW Control Panel free?
KW Control Panel is free to download, with no in-app purchases.
Do Mailchimp Email Marketing or KW Control Panel have ads?
Neither Mailchimp Email Marketing nor KW Control Panel shows ads.
Which is updated more often, Mailchimp Email Marketing or KW Control Panel?
Mailchimp Email Marketing ships an update fortnightly, and KW Control Panel every 3 weeks. Most recently, Mailchimp Email Marketing was updated on November 7, 2026 and KW Control Panel on November 3, 2026.

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