Comparison

Mailchimp Email Marketing vs BookIT

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Mailchimp Email Marketing

Manage your customer relationships, create and send email campaigns, and track marketing performance. This platform helps businesses grow by engaging customers, finding new subscribers, and sharing brand messages effectively.

Highlights
  • Contact management and import
  • Email campaign creation and sending
  • Marketing automation (e.g., abandoned cart)
  • Campaign performance analytics
  • Customer engagement tools
  • Actionable marketing recommendations
Read full description

Get more opens, clicks, and sales with the #1 email marketing and automation platform* Intuit Mailchimp's mobile app can help you market smarter and grow your business faster from day one. With Mailchimp, you'll never miss an opportunity to make a sale, bring customers back, find new subscribers, or share your brand's mission. Marketing CRM and Inbox - Engage with your customers, grow your audience, and build relationships. Add contacts from your device, scan business cards, or import them from files on your phone, Google Drive, or Dropbox. Track audience growth and view insights about individual contacts. Call, text, and email directly from the app to keep track of communication. Record notes and add tags after every interaction to remember the important details. Reports & Analytics - Track results for all of your campaigns and get quick actionable recommendations on how to improve. View analytics for email campaigns, landing pages, social posts, SMS, automations, and surveys. Gain a deeper understanding of your customers so you can target and personalize your campaigns, using analytics such as: opens, clicks, devices, and more. Emails & Automations - Create, edit and send email marketing campaigns, newsletters, and automations. With one-click Resend to Non-Openers, new subscribers, or non-purchasers shortcuts, you'll be able to re-engage customers and grow sales in no time. Abandoned Cart Automations - Remind customers of products they’ve left behind and recapture lost sales. Timely Notifications and Insights - Anomaly detection notifications with insights and next steps to improve marketing performance. Non-opener insight notifications with auto-campaign replication to increase engagement. New subscriber notifications and sales summaries to celebrate audience and revenue growth. New inbox messages so you don’t miss any important communication from your contacts. About Intuit Mailchimp: Intuit Mailchimp is an email and marketing automation platform for growing businesses. We empower millions of customers around the world to start and grow their businesses with world-class marketing technology, award-winning customer support, and inspiring content. Mailchimp puts data-backed recommendations at the heart of your marketing, so you can find and engage customers across email, social media, landing pages, and advertising—automatically and with the power of AI. If you enjoy using Mailchimp or have a great idea you’d like to share with us, please leave a review. *Disclosures #1 email marketing platform: Based on December 2023 publicly available data on competitors' number of customers. Availability of features and functionality varies by plan type. For details, please view Mailchimp's various plans and pricing. Terms, conditions, pricing, special features, and service and support options subject to change without notice.

About

BookIT

Manage samples, schedule appointments with automated reminders, and generate instant quotes. Streamline project management, track job progress, and facilitate digital quote acceptance. Facilitates live bookings with subcontractors and installer invoicing.

Highlights
  • Sample tracking and overdue reminders
  • Automated appointment scheduling and reminders
  • Instant quote generation and digital acceptance
  • Live booking and job sheet distribution
  • Installer invoicing and variation approval
  • Real-time project status tracking and alerts
  • Customizable reporting
Features
Read full description

Sampling * Keep track of who has samples, your available quantities and who has what overdue * Send reminders and notifications for samples that are overdue Measure Calendar * Book measures and appointments which automatically send text message reminders to the customer *Take pictures on site and record important information within the project Quotes and costings *Understand your bottom line *Provide customers with a professionally written quote instantly *Provide your installers with a costing breakdown all from the one place instantly *Have customers accept quotes digitally Live bookings * Book work in live time with sub-contractors. Provide them easy to understand job sheets, plans all with a few clicks of button Installer invoicing * Installers can send invoices as soon as a job is completed * Submit a variation in live time and have it approved in seconds Project management and tracking * Know exactly what stage your project is up to at all times * If a project status changes, a live time alert is sent to you * Report on information that is important to you! Customise exactly what you want to know and when BookIT Promotions * Receive exclusive promotions, discounts and special offers * Gain access to industry and supplier events Note that there is no cost for using this app, but you do need to have a valid BookIT service if you want to use the app to access the mobile components of that service.

Screenshots

Mailchimp Email Marketing4 screens
BookIT3 screens

Verdict

The call

The clearest difference is review sentiment: BookIT at 100% against Mailchimp Email Marketing's 60%. BookIT also leads on monetization model (free vs freemium) and iOS requirement (9.0 vs 17.0). Mailchimp Email Marketing's advantage is update cadence (fortnightly vs every 17 months). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Mailchimp Email Marketing ships an update fortnightly, BookIT every 17 months. The most recent releases landed on November 12, 2026 and November 2, 2026 respectively.

Scorecard4 real differences · 6 level
Mailchimp Email Marketing versus BookIT: the parameters behind the verdict, then further details
ParameterMailchimp Email MarketingBookIT
PriceFreeFree
Rating4.9 (52K ratings) — better—
Positive reviews59.7% of reviews100.0% of reviews — better
Number of ratings52K — better—
Update frequencyFortnightly — betterEvery 17 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreemiumFree — better
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS17.09.0 — better
Further details — not scored
Size235 MB11 MB
Age rating17+4+
DeveloperIntuit Inc.BOOKIT HOLDINGS PTY LTD

Customer experience

Mailchimp Email Marketing

All ratings51,713 ratings
Positive97.7%
Neutral1.5%
Negative0.9%
Written reviews862 reviews
Positive59.7%
Neutral8.5%
Negative31.8%

BookIT

Written reviews1 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

Mailchimp Email Marketing

Reported bugs

5 issues
  • Login issues on mobile app
  • Inability to edit or resize images in-app
  • Campaigns failing to send or save properly
  • Sync issues between mobile and web versions
  • Frequent crashes and performance problems

Requested features

5 requests
  • Improved mobile email editing capabilities
  • Ability to search and filter contacts by tags
  • More customization options for email templates
  • Better integration with other business tools
  • Simplified pricing structure for small users

BookIT

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Mailchimp Email Marketing

No in-app purchases

None

BookIT

No in-app purchases

Questions

Is Mailchimp Email Marketing free?
Mailchimp Email Marketing is free to download, with no in-app purchases.
Is BookIT free?
BookIT is free to download, with no in-app purchases.
Do Mailchimp Email Marketing or BookIT have ads?
Neither Mailchimp Email Marketing nor BookIT shows ads.
Which is updated more often, Mailchimp Email Marketing or BookIT?
Mailchimp Email Marketing ships an update fortnightly, and BookIT every 17 months. Most recently, Mailchimp Email Marketing was updated on November 12, 2026 and BookIT on November 2, 2026.

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