Express vs Madewell
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Express
Discover fashion tailored to your lifestyle with a wide selection of clothing and the latest trends. Manage your rewards, access exclusive offers, and enjoy a streamlined checkout experience.
- Access Express Insider rewards
- Exclusive offers
- Browse all styles and trends
- Faster checkout
- Inspires self-expression
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Tap into fashion that fits your lifestyle—with clothes designed with you, for you. Easily access: • Your Express Insider rewards & exclusive offers. • Every Express style & the latest trends. • Faster checkout & so much more. We inspire self-expression and create confidence so you can dream big and dress accordingly. #ExpressYou Tell us what you think. Send your feedback to: customerservice@express.com Disclaimer: Free Shipping & Returns offer is valid on orders placed at express.com for U.S. Standard Shipping. No promo code required to redeem free shipping, just select Standard Shipping during checkout. If an expedited shipping method is chosen, Second Day Delivery or Overnight Delivery, the stated shipping and handling fees will apply. Offer is subject to change without notice. Not valid on Express Marketplace items, Style Trial transactions or previous purchases. Gift cards are shipped separately from merchandise items; there is no shipping & handling charge for gift cards delivered via Standard Delivery. When a single order results in multiple shipments, the shipping and handling charge only applies to the first package shipped. There is no additional charge for subsequent shipments for the same order.
Madewell
Explore the latest fashion, including denim and essentials. Shop new arrivals, save favorites, and discover exclusive content. Track your loyalty program benefits and order history.
- Shop latest denim and essentials
- Discover editorials and collaborations
- Save favorite styles
- Track Insider benefits and status
- View order history
- Earn points and unlock rewards
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Introducing the best way to experience the world of Madewell. Sign in and start exploring the latest denim and forever essentials, plus easily track your Insider benefits, order history and more. DISCOVER: Get inspired by our latest editorials that you can shop the looks from, learn about our exclusive collaborations and in-store events, plus read helpful customer reviews. SHOP: Explore what’s new (from just-in jeans to accessories that make the outfit) and speed through our seamless checkout. Just browsing? You can save your favorite styles to a list for later. ACCESS: Easily track your Madewell Insider status, benefits and invites to exclusive Insider-only events in the app. Sign into your account to earn points as you shop and unlock new rewards along the way.
Screenshots
Verdict
The clearest difference is review sentiment: Express at 72% against Madewell's 11%. Express also leads on ads (none vs shown). Madewell's advantage is monetization model (free vs free with in-app purchases) and rating (4.8 vs 4.5). On price, ratings volume, update cadence and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Madewell holds the better App Store score, 4.8 against 4.5. Both are backed by a comparable volume of ratings — 23K and 26K respectively. Written reviews complicate that: 72% of Express's written reviews are positive against 11% of Madewell's, so the app with the better star average is not the one people write more warmly about.
Express ships an update every 9 days, Madewell every 2 weeks. Both last shipped on October 3, 2026.
| Parameter | Express | Madewell |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (23K ratings) | 4.8 (26K ratings) — better |
| Positive reviews | 71.5% of reviews — better | 10.5% of reviews |
| Number of ratings | 23K | 26K — better |
| Update frequency | Every 9 days — better | Every 2 weeks |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone | iPhone |
| Requires iOS | 16.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 109 MB | 159 MB |
| Age rating | 12+ | 4+ |
| Developer | Express, Inc. | JCrew Group INC |
Customer experience
Express
Madewell
User reviews
Express
From 23K App Store ratingsWhat we love
- 🚀 Easy to use
- 💎 Great quality clothes
- 💳 Convenient rewards program
Room to improve
- 🐛 Glitchy and buggy app
- 🛒 Items disappearing from cart
- 🔍 Unreliable search and filters
- 🔑 Login and account issues
- 💳 Payment problems
Madewell
From 26K App Store ratingsWhat we love
- 💻 Great styles
- 🛒 Convenient app for shopping
Room to improve
- 🐛 Glitchy and buggy app
- 🔍 Inconsistent filtering and search
- 🔑 Login and account issues
- 🛒 Cart and order issues
- 🔍 Slow loading and performance
Bugs and requests
Express
Reported bugs
4 issues- App crashes frequently
- Back button disappearing
- Incorrect order processing and shipping
- Rewards and points not updating properly
Requested features
4 requests- Add wishlist or save for later feature
- Improve app stability and performance
- Better sync between app and website
- Provide more detailed product information
Madewell
Reported bugs
4 issues- App freezes and crashes
- Items disappear from cart
- Rewards not applying correctly
- Inconsistent login experience
Requested features
4 requests- Sync app and website data
- Improve account management
- Streamline checkout process
- Enhance filtering and search
In-app purchases
Express
No in-app purchases
Madewell
No in-app purchases
