Comparison

SWAP by Maritz vs Cvent iCapture

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

SWAP by Maritz

This app facilitates sales lead retrieval for trade shows and events. It allows exhibitors to capture, manage, and export leads directly from their smartphones, even offline. The system also provides productivity insights for sales teams.

Highlights
  • Capture leads offline
  • View leads per salesperson
  • Take notes and answer qualifying questions
  • Export leads in multiple formats
  • Monitor booth traffic with Location Services/Bluetooth
  • Aggregate lead data with Optium readers
Features
Read full description

SWAP – the ultimate sales lead retrieval application for smartphones. Free to download, but you must receive an Activation Code for a trade show or event where Maritz Global Events has been contracted to provide lead retrieval services. To give SWAP a try, use Activation Code 0000-0000-0000-0000 and Badge ID #1 to enter the app’s “Demo Mode”. Press "Capture Leads" then enter Registrant ID (valid Registrant ID are from 1000 to 1010). Press "A" when prompt for "First Letter of Lead's Last Name?" If you have questions or would like to receive an Activation Code, please call 1-800-787-0475. Now exhibitors can capture leads anywhere during the tradeshow: sessions, meetings, events, in the hallway, on the bus, at dinner – onsite or off-site! • Capture leads per salesperson and in aggregate • Each salesperson can view their leads on their smartphone • DecisionPoint allows exhibitor management to measure productivity of each salesperson • Take notes within each lead and answer qualifying questions • Export a list of leads in multiple formats • Native app works in off-line mode: not dependent upon continuous cellular connectivity to work • DecisionPoint portal reports both SWAP and Optium reader lead data together for show organizer and exhibitors SWAP utilizes Location Services and Bluetooth to allow you to monitor traffic inside your booth and around product areas. Note that this feature may dramatically decrease battery life.

About

Cvent iCapture

Capture leads efficiently at trade shows and events using your mobile device. Scan badges, photograph business cards, and send automated follow-up emails. Seamlessly sync captured data to your CRM, marketing automation platform, or email provider.

Highlights
  • Scan badges with barcodes/QR codes
  • Photograph business cards
  • Send auto-reply emails
  • Sync to marketing automation platforms
  • Sync to CRM systems
  • Sync to databases and email providers
Features
Read full description

Looking to maximize your opportunities from trade shows and events? iCapture is the perfect solution to your lead capture needs. Ideal for trade shows, conferences, events or anywhere you need to be mobile... an Internet Connection IS NOT REQUIRED! Discover how iCapture can turn your Mobile Device into a magnet for new leads, eliminate manual entry and automatically send those emails directly to your favorite Marketing Automation or CRM system with the touch of a button. PUT AUTOMATION TO WORK FOR YOU ** Scan Badges with Barcodes / QR Codes -- use the camera on your iPhone or iPad to instantly scan barcodes of all types ** Snap Photos of Business Cards -- capture a picture of a business card and you're done. ** Send Auto-Reply Emails -- say “Thank You” or automatically deliver requested documents / information. ** Sync to you Marketing Automation platform -- Marketo, HubSpot, Eloqua, Pardot, Act-On and more ** Sync to your CRM -- Salesforce.com, SugarCRM, Dynamics 365 and more. ** Sync to your Database -- MySQL, SQL Server ** Sync to your Email Provider -- Constant Contact, MailChimp, iContact, AWeber and more. NOTE: An iCapture subscription is required to utilize the functionality in this app.

Screenshots

SWAP by Maritz4 screens
Cvent iCapture4 screens

Verdict

The call

The clearest difference is rating: Cvent iCapture at 4.4 against SWAP by Maritz's 2.8. Cvent iCapture also leads on update cadence (monthly vs every 3 months) and ratings volume (189 vs 30). SWAP by Maritz's advantage is monetization model (ad-supported vs subscription) and review sentiment (65% vs 38%). On price, ads, in-app purchases and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Cvent iCapture holds the better App Store score, 4.4 against 2.8. That said, the two scores are not equally well evidenced: Cvent iCapture has 189 ratings behind it against 30, so its average is the more settled of the two. Written reviews complicate that: 65% of SWAP by Maritz's written reviews are positive against 38% of Cvent iCapture's, so the app with the better star average is not the one people write more warmly about.

UpkeepUpdate frequency

SWAP by Maritz ships an update every 3 months, Cvent iCapture monthly. The most recent releases landed on September 15, 2026 and September 24, 2026 respectively.

Scorecard5 real differences · 5 level
SWAP by Maritz versus Cvent iCapture: the parameters behind the verdict, then further details
ParameterSWAP by MaritzCvent iCapture
PriceFreeFree
Rating2.8 (30 ratings)4.4 (189 ratings) — better
Positive reviews64.7% of reviews — better38.5% of reviews
Number of ratings30189 — better
Update frequencyEvery 3 monthsMonthly — better
AdsNoNo
In-app purchasesNoNo
MonetizationAd-supported — betterSubscription
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS15.6 — better16.4
Further details — not scored
Size9 MB66 MB
Age rating4+17+
DeveloperMaritz Global Events - AT&L Inc.Cvent

Customer experience

SWAP by Maritz

All ratings30 ratings
Positive43.3%
Neutral3.3%
Negative53.3%
Written reviews17 reviews
Positive64.7%
Neutral0.0%
Negative35.3%

Cvent iCapture

All ratings189 ratings
Positive84.7%
Neutral2.6%
Negative12.7%
Written reviews13 reviews
Positive38.5%
Neutral7.7%
Negative53.8%

In-app purchases

None

SWAP by Maritz

No in-app purchases

None

Cvent iCapture

No in-app purchases

Questions

Is SWAP by Maritz free?
SWAP by Maritz is free to download, with no in-app purchases.
Is Cvent iCapture free?
Cvent iCapture is free to download, with no in-app purchases.
Which has better reviews, SWAP by Maritz or Cvent iCapture?
Cvent iCapture is rated higher. SWAP by Maritz averages 2.8 out of 5 from 30 ratings, while Cvent iCapture averages 4.4 from 189 ratings.
Do SWAP by Maritz or Cvent iCapture have ads?
Neither SWAP by Maritz nor Cvent iCapture shows ads.
Which is updated more often, SWAP by Maritz or Cvent iCapture?
SWAP by Maritz ships an update every 3 months, and Cvent iCapture monthly. Most recently, SWAP by Maritz was updated on September 15, 2026 and Cvent iCapture on September 24, 2026.

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