Cvent iCapture vs Captello
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Cvent iCapture
Capture leads efficiently at trade shows and events using your mobile device. Scan badges, photograph business cards, and send automated follow-up emails. Seamlessly sync captured data to your CRM, marketing automation platform, or email provider.
- Scan badges with barcodes/QR codes
- Photograph business cards
- Send auto-reply emails
- Sync to marketing automation platforms
- Sync to CRM systems
- Sync to databases and email providers
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Looking to maximize your opportunities from trade shows and events? iCapture is the perfect solution to your lead capture needs. Ideal for trade shows, conferences, events or anywhere you need to be mobile... an Internet Connection IS NOT REQUIRED! Discover how iCapture can turn your Mobile Device into a magnet for new leads, eliminate manual entry and automatically send those emails directly to your favorite Marketing Automation or CRM system with the touch of a button. PUT AUTOMATION TO WORK FOR YOU ** Scan Badges with Barcodes / QR Codes -- use the camera on your iPhone or iPad to instantly scan barcodes of all types ** Snap Photos of Business Cards -- capture a picture of a business card and you're done. ** Send Auto-Reply Emails -- say “Thank You” or automatically deliver requested documents / information. ** Sync to you Marketing Automation platform -- Marketo, HubSpot, Eloqua, Pardot, Act-On and more ** Sync to your CRM -- Salesforce.com, SugarCRM, Dynamics 365 and more. ** Sync to your Database -- MySQL, SQL Server ** Sync to your Email Provider -- Constant Contact, MailChimp, iContact, AWeber and more. NOTE: An iCapture subscription is required to utilize the functionality in this app.
Captello
Capture leads efficiently at events and for outside sales. Syncs with CRMs for automated nurturing. Features include business card scanning, live form capture, and offline functionality.
- Mobile lead capture
- CRM and Marketing Automation integration
- Automatic lead nurturing
- Live form capture
- Business card transcription
- Kiosk Mode
- Badge scanning
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Captello™ is the industry's first fully-integrated mobile lead capture tool. Captello™ syncs directly to all leading CRM and Marketing Automation Platforms so you can begin nurturing your new prospects before you even leave the trade show floor. This app is perfect to use for outside sales prospecting, trade shows, seminars, conferences, and more. Best of all, Captello™ can work offline, no internet at your event, no problem! Automatic Nurture When you capture a new lead in Captello™, leads can be sent to your CRM or Marketing Automation Platform. From there, you can automatically begin nurturing your leads. Distribute the lead, segment them into a marketing list, and then begin sending them relevant content without having to do anything manually. Live Form Capture Using a form built to your marketer's specifications, sales teams can capture lead details on the go while your marketing team gets valuable qualified leads instantly. Business Card Transcription Don't want to slow down manually entering forms on a busy floor? Simply take a picture of the prospect's business card and we’ll transcribe it for you. Kiosk Mode If you want to give prospects who don't have time to stop and converse, set up a form in Kiosk Mode. While in Kiosk Mode, GoCapture™ will lock itself down with a password and reload the form after every submission. List Import: Import trade show attendees ahead of time. At the show, simply search for their name and you're done! Badge Scanning: Scan the attendee's badge to capture data fast.
Screenshots
Verdict
Cvent iCapture and Captello both sit at 4.4 stars, but that hides the real split: 90% of Captello's written reviews are positive against 38% of Cvent iCapture's. Captello also leads on monetization model (free vs subscription) and update cadence (every 9 days vs monthly). On price, rating, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Captello holds the better App Store score, 4.6 against 4.4. Both are backed by a comparable volume of ratings — 189 and 431 respectively. Written reviews point the same way: 38% of Cvent iCapture's written reviews are positive against 90% of Captello's.
Cvent iCapture ships an update monthly, Captello every 9 days. Both last shipped on September 24, 2026.
| Parameter | Cvent iCapture | Captello |
|---|---|---|
| Price | Free | Free |
| Rating | 4.4 (189 ratings) | 4.6 (431 ratings) — better |
| Positive reviews | 38.5% of reviews | 90.0% of reviews — better |
| Number of ratings | 189 | 431 — better |
| Update frequency | Monthly | Every 9 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Subscription | Free — better |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 16.4 | 15.0 — better |
| Further details — not scored | ||
| Size | 66 MB | 57 MB |
| Age rating | 17+ | 4+ |
| Developer | Cvent | Lead Liaison |
Customer experience
Cvent iCapture
Captello
In-app purchases
Cvent iCapture
No in-app purchases
Captello
No in-app purchases









