Harrods vs FWRD
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Harrods
Access a curated selection of luxury and designer brands for fashion, beauty, home, and lifestyle. Enjoy personalized recommendations, exclusive offers, and loyalty program benefits. Plan in-store visits with event news and interactive store maps.
- Shop luxury and designer brands
- Personalized recommendations
- Harrods Rewards program
- Earn and redeem loyalty points
- Exclusive member offers
- In-store event news
- Interactive store navigation
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Have you ever wanted your own Harrods personal shopper in your pocket? Discover the Harrods app. Shop the world's best luxury and designer brands and enjoy personalised recommendations all in one place. Plus, find the new home of our loyalty programme, Harrods Rewards. Earn and redeem points as you shop and access the latest member offers, including 10% weekends, plus a host of benefits that grow as you move up the tiers. Planning a visit to our store? Get the latest news on new brand launches, and in-store pop-ups, book restaurants and services and use the mobile store guide to navigate your way around with the interactive floor maps. The world's most-loved designer brands * Shop across fashion, beauty, food, home and lifestyle * Shop 24/7 * Curated Brand edits * Harrods Exclusives Unlock Harrods Rewards * Earn and redeem points * Access member-only benefits Personalised shopping * Product recommendations * Offers exclusive to you See what's in-store * Book restaurants and services * News & events * Interactive store navigation
FWRD
Discover curated luxury fashion from exclusive designers for men and women. Shop apparel, bags, jewelry, accessories, and beauty in an elevated online shopping experience.
- Curated designer collections
- Luxury apparel
- Designer bags
- Jewelry and accessories
- Beauty products
- Elevated shopping experience
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FWRD (FWRD.com) welcomes Kendall Jenner as its new Creative Director. FWRD is the premiere online destination for women's and men's luxury designer apparel, bags, jewelry, accessories, and beauty. A fashion platform with online credibility and boutique sensibility, FWRD creates a elevated shopping experience by showcasing curated collections from an exclusive roster of designers.
Screenshots
Verdict
The clearest difference is ads: Harrods at none against FWRD's shown. FWRD's advantage is rating (4.9 vs 4.5) and review sentiment (70% vs 44%). On price, update cadence, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
FWRD holds the better App Store score, 4.9 against 4.5. That said, the two scores are not equally well evidenced: FWRD has 9.1K ratings behind it against 146, so its average is the more settled of the two. Written reviews point the same way: 44% of Harrods's written reviews are positive against 70% of FWRD's.
Both ship on a similar rhythm, roughly monthly. The most recent releases landed on October 16, 2026 and October 18, 2026 respectively.
| Parameter | Harrods | FWRD |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (146 ratings) | 4.9 (9.1K ratings) — better |
| Positive reviews | 44.2% of reviews | 70.4% of reviews — better |
| Number of ratings | 146 | 9.1K — better |
| Update frequency | Monthly | Monthly |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPad | iPhone, iPad |
| Requires iOS | 17.0 — better | 17.6 |
| Further details — not scored | ||
| Size | 103 MB | 51 MB |
| Age rating | 4+ | +9 |
| Developer | Harrods Limited | Eminent, Inc. |
Customer experience
Harrods
FWRD
Bugs and requests
Harrods
Reported bugs
13 issues- App crashes when accessing shopping bag
- Login screen loops back after verification
- Home page fails to load
- Filtering and sorting not working
- Navigation menu skips back and forth
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- Cannot navigate back from product pages
- Verification email not received
- App stuck in maintenance mode
- Photos disappearing from product pages
- Order status updates not functioning
- Inconsistent transaction history display
- Game feature crashes the app
- App shows update prompt despite being latest version
Requested features
9 requests- Ability to use rewards balance for online purchases
- Restaurant booking integration
- Search by product reference number
- Persistent login sessions
- Better back navigation between product pages
Show 4 moreShow fewer
- Automatic currency detection based on location
- Persistent user preferences storage
- Email verification code with longer time window
- Add to Apple Wallet functionality for rewards card
FWRD
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Harrods
No in-app purchases
FWRD
No in-app purchases
