Harrods vs DFS CIRCLE
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Harrods
Access a curated selection of luxury and designer brands for fashion, beauty, home, and lifestyle. Enjoy personalized recommendations, exclusive offers, and loyalty program benefits. Plan in-store visits with event news and interactive store maps.
- Shop luxury and designer brands
- Personalized recommendations
- Harrods Rewards program
- Earn and redeem loyalty points
- Exclusive member offers
- In-store event news
- Interactive store navigation
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Have you ever wanted your own Harrods personal shopper in your pocket? Discover the Harrods app. Shop the world's best luxury and designer brands and enjoy personalised recommendations all in one place. Plus, find the new home of our loyalty programme, Harrods Rewards. Earn and redeem points as you shop and access the latest member offers, including 10% weekends, plus a host of benefits that grow as you move up the tiers. Planning a visit to our store? Get the latest news on new brand launches, and in-store pop-ups, book restaurants and services and use the mobile store guide to navigate your way around with the interactive floor maps. The world's most-loved designer brands * Shop across fashion, beauty, food, home and lifestyle * Shop 24/7 * Curated Brand edits * Harrods Exclusives Unlock Harrods Rewards * Earn and redeem points * Access member-only benefits Personalised shopping * Product recommendations * Offers exclusive to you See what's in-store * Book restaurants and services * News & events * Interactive store navigation
DFS CIRCLE
Discover luxury experiences, personalized offers, and exclusive rewards with a global loyalty program. Earn benefits and fast-track your status through exclusive tiers, all managed through a convenient app.
- Personalized luxury experiences
- Exclusive offers and benefits
- Global loyalty program
- Tiered reward system
- Earn up to 4% back on spending
- Luxury concierge service
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The DFS CIRCLE app is your guide to the world of luxury. Discover unique experiences, new products and exclusive offers – all personalized to your lifestyle, preferences and tastes. Enter the DFS CIRCLE, the loyalty program centered around you! ONE GLOBAL PROGRAM WHEREVER YOU GO Welcome to a loyalty program with an array of exclusive privileges, rewards and benefits available all across the world. Our global program provides a world of earning and redemption opportunities with both DFS and our partners. EARN MORE & FAST TRACK YOUR STATUS Our exclusive tiers mean you can earn more rewards, more benefits and more privileges. You can now earn up to 4% back on all of your spending with us. Fast track your way through our exclusive tiers and trust that all your spending at DFS goes towards your status. LUXURY CONCIERGE AT YOUR FINGERTIPS Our all-new DFS CIRCLE app is your guide to the world of luxury, where discoveries of exclusive member offers, privileges and inspiration await. Experience a new era of member benefits. *All images shown are for illustrative purposes only. **Terms & Conditions apply.
Screenshots
Verdict
The clearest difference is monetization model: DFS CIRCLE at free against Harrods's free with in-app purchases. DFS CIRCLE also leads on rating (4.8 vs 4.5) and iOS requirement (13.0 vs 17.0). Harrods's advantage is ratings volume (146 vs 32). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
DFS CIRCLE holds the better App Store score, 4.8 against 4.5. Both are backed by a comparable volume of ratings — 146 and 32 respectively.
Harrods ships an update monthly, DFS CIRCLE every 3 weeks. The most recent releases landed on October 16, 2026 and October 5, 2026 respectively.
| Parameter | Harrods | DFS CIRCLE |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (146 ratings) | 4.8 (32 ratings) — better |
| Positive reviews | 44.2% of reviews | — |
| Number of ratings | 146 — better | 32 |
| Update frequency | Monthly | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 17.0 | 13.0 — better |
| Further details — not scored | ||
| Size | 103 MB | 175 MB |
| Age rating | 4+ | 4+ |
| Developer | Harrods Limited | DFS Group Limited |
Customer experience
Harrods
DFS CIRCLE
Bugs and requests
Harrods
Reported bugs
13 issues- App crashes when accessing shopping bag
- Login screen loops back after verification
- Home page fails to load
- Filtering and sorting not working
- Navigation menu skips back and forth
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- Cannot navigate back from product pages
- Verification email not received
- App stuck in maintenance mode
- Photos disappearing from product pages
- Order status updates not functioning
- Inconsistent transaction history display
- Game feature crashes the app
- App shows update prompt despite being latest version
Requested features
9 requests- Ability to use rewards balance for online purchases
- Restaurant booking integration
- Search by product reference number
- Persistent login sessions
- Better back navigation between product pages
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- Automatic currency detection based on location
- Persistent user preferences storage
- Email verification code with longer time window
- Add to Apple Wallet functionality for rewards card
DFS CIRCLE
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Harrods
No in-app purchases
DFS CIRCLE
No in-app purchases
