MyInsights vs Happisodes

MyInsights is not just a research app – it's your gateway to authentic insights into daily life. Explore how consumers interact with (new) products, and where and how they connect with your brand. Participants can express their inner thoughts, habits, fears, and emotions by seamlessly uploading text messages, photos, videos, and audio snippets. Additionally, they have the opportunity to contribute their perspectives through poll topics. The MyInsights app seamlessly integrates with a research platform, providing researchers with a dedicated space to create topics, invite participants and observers, and effortlessly access, analyze and download results. MyInsights ensures a comprehensive and private platform for unlocking the genuine stories behind user experiences. MyInsights is being used for the following purposes: - Pre-task / post task assignments - Mobile ethnography - Virtual storytelling (video diaries) - Immersive digital ethnography - Product Testing - Ad / concept testing - Mapping customer journeys - (CX) research - (UX) research This app also works offline. This means that participants can take part in a research where and whenever they like. MyInsights provides the option for app rebranding. Tailor the app to reflect your brand identity seamlessly, creating a unified and customized experience for your clients, researchers and participants.

Since March 2023 Happy Thinking People is part of Human8. Happisodes is a research app from independent qualitative research consultancy. The app is designed so our Researchers can chat directly with you on your mobile, post questions, invite you to complete tasks, and of course for the researchers themselves to respond to your questions or feedback. The app is a closed community in a closed web environment – to participate, you will need an invitation from us, with a login and password. Each survey will have specific sign-in requirements. The types of research projects and tasks vary – it could involve us asking you to post photos, for example, make a short video, including with text comment, or selecting pictures from a selection, maybe even simply sending a text message. More general tasks can run over a number of days – for example, a general assignment might be keeping track of what you drink at all times of the day from Monday to Friday. Or they can be restricted to one task per day. A project can be a research community – which allow participants to read and react to one another’s posts. Every project has a Moderator, who can communicate with the participants through the web or through the closed environment of the app. All moderator comments or questions are in a different colour. Once you’ve downloaded the project, you can complete the tasks in both on and offline mode – the app works without an internet connection. Some projects will involve trying to understand where you are when you are participating – these will ask you to keep your GPS function running. All the responses will be available in real-time to the Researchers running the project. They will moderate sensitively and come back to you as quickly as possible if there’s something they need to understand better. All tasks are designed to be short, relevant and fun to do. They help us better understand your world – we hope you enjoy the experience! Any questions? Please send an email to happpisodes@htpeople.de