INITIAL vs MyLink My Zone
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
INITIAL
Discover a unique shopping journey with this application. It offers an unusual and engaging way to explore products and find what you're looking for.
- Unique shopping experience
- Product exploration
- Engaging interface
- Fashion discovery
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Latest initial Mobile App: Explore unusual shopping experience
MyLink My Zone
This app offers a comprehensive suite of smart living services for Hong Kong residents. Manage communication plans, earn rewards through daily tasks, and access exclusive discounts and travel information for Hong Kong, Macau, and the Greater Bay Area.
- Step counting and rewards
- Local and mainland vouchers
- Greater Bay Area travel info
- AR notifications for SIM/billing
- Cross-border shopping and travel deals
- Gamified carbon reduction tasks
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MyLink My Zone MyLink is a one-stop and all-round smart life APP released by China Mobile Hong Kong, dedicated to providing intelligent and convenient life services for residents in Hong Kong. It enables CMHK customers to easily handle communication services anytime and anywhere, and provides a wealth of practical and useful life benefits and services for all MyLink users in Hong Kong and the mainland, striving to be the "intelligent life assistant" for Hong Kong residents. ● MyPet: Choose your own pet now and start the journey with it. Interact with your pet daily to level up and earn MyLink points! ● Ar Link Notification: You can not only visually view their prepaid SIM card and billing information, but also view mall orders, transportation orders, data usage and other communication notifications. ● Mall: Provide cross-border bus routes for the opening of the Shenzhen-Zhongshan Link. TurboJet Hong Kong-Macau Ticket Services Online. Endless Coupons and Discounts on Top Brands, Flash Deals at Rock-Bottom Prices, More Precise Product and Service Search, Plus Coupon Center and Uninterrupted Cross-Border Logistics Services. ● Vouchers market: You can order local rights and interests in Hong Kong, such as coffee coupons, Ocean Park discounts, etc., and can also easily order rich mainland rights and interests, such as tea, bus, massage, etc., to meet users' diverse needs for living in the two places. ● MyGarden’s colorful gameplay：Daily task can earn you carbon reduction exp to help your plants grow faster; Complete plant upgrades to earn MyLink points; The Carbon Reduction Mall offers prop packs for exchange, to decorate your very own garden. Whether it's carbon reduction tasks, or plant upgrades, MyGarden has prepared an array of exciting activities waiting for you to experience. ● WeWalk: Optimized the step counting authorization and binding process. Complete daily tasks to earn EXP, unlock growth Exp, and earn reward points. Subject to the relevant terms and conditions
Screenshots
Verdict
The clearest difference is review sentiment: INITIAL at 100% against MyLink My Zone's 27%. INITIAL also leads on rating (5.0 vs 4.4) and ads (none vs shown). MyLink My Zone's advantage is ratings volume (330 vs 2) and update cadence (every 3 weeks vs every 2 months). On price, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
INITIAL holds the better App Store score, 5.0 against 4.4. That said, the two scores are not equally well evidenced: MyLink My Zone has 330 ratings behind it against 2, so its average is the more settled of the two. Written reviews point the same way: 100% of INITIAL's written reviews are positive against 27% of MyLink My Zone's.
INITIAL ships an update every 2 months, MyLink My Zone every 3 weeks. The most recent releases landed on September 29, 2026 and October 14, 2026 respectively.
| Parameter | INITIAL | MyLink My Zone |
|---|---|---|
| Price | Free | Free |
| Rating | 5.0 (2 ratings) — better | 4.4 (330 ratings) |
| Positive reviews | 100.0% of reviews — better | 26.8% of reviews |
| Number of ratings | 2 | 330 — better |
| Update frequency | Every 2 months | Every 3 weeks — better |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Devices | iPhone, iPod | iPhone, iPad, iPod — better |
| Requires iOS | 9.0 — better | 13.0 |
| Further details — not scored | ||
| Size | 45 MB | 327 MB |
| Age rating | 4+ | 4+ |
| Developer | INITIAL FASHION CO., LIMITED | China Mobile Hong Kong Company Limited |
Customer experience
INITIAL
MyLink My Zone
Bugs and requests
INITIAL
Not enough reviews yet to summarise bugs or requests.
MyLink My Zone
Reported bugs
16 issues- App redirects to a white screen after clicking top-up
- App crashes on load
- App is very buggy lately
- App cannot be opened, crashes with iOS 10
- App does not work on iOS 9
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- Verification emails have no content
- Payment transactions keep being rejected
- Mobile number is sometimes randomly rejected
- Cannot sign up to MyLink
- Cannot pay phone bill
- Most functions are constantly under system maintenance
- App crashes after splash screen with white screen
- Asked to update to new version but none available
- Login issues with old email method
- Verification code not sent
- Registration requires SMS, button not clickable
Requested features
14 requests- Simplify the app and remove useless features
- Display 'talk time in minutes' for pay-as-you-go customers
- Fix the app to include minutes for pay-as-you-go customers
- Include official name 'China Mobile HK' in app name
- Add roaming settings management
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- Focus on account status and plan information
- Allow login via email for old accounts
- Improve SMS verification for registration
- Allow recharge with any amount, not set amounts
- Improve customer service response time
- Make the app smaller, lighter, faster, and cleaner
- Add dark mode
- Improve payment system usability
- Remove excessive one-time passwords and login alerts
In-app purchases
INITIAL
No in-app purchases
MyLink My Zone
No in-app purchases
