Michaels Stores vs SmartCustomer
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Michaels Stores
Shop for arts and crafts supplies, find store locations, and access project inspiration. Save money with weekly ads and coupons, and earn rewards through the Michaels Rewards program.
- Shop for supplies
- Find store locations
- Voice search for items
- Check product availability and prices
- Save favorite items
- View weekly ads and coupons
- Michaels Rewards program
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Made by you™ You make us more than just glitter and googly eyes. More than yarn, paper, canvas or clay. You— the Makers— make us matter. You make us Michaels. We’re made by you. FIND EVERYTHING YOU NEED Shop thru the app to get what you need. Locate the closest Michaels store. Find items in the store using the new Voice Search, a major time-saver! Check the availability and prices for products wherever you are. Save your favorite project ideas and products to a shopping list. SAVE MORE See the weekly ad (woo-hoo, savings!) and get coupons for your local store. Check out faster by scanning your coupons in the app. GET INSPIRED Access hundreds of project ideas and everything you need to make them. Browse upcoming events like Kids Club®, fun-for-the-family MAKE breaks and more. MAKE MORE. GET REWARDED. Sign up in the app for Michaels Rewards, our free perks program! Members get exclusive offers, receipt-free returns, event invites, early sales alerts and more. Michaels is the largest arts and crafts retailer in North America, with stores across 49 states and Canada. We’re here for the makers, providing inspiration and crafting supplies across the following product categories: Art Supplies Baking & Party Beads & Jewelry Canvas Crafts & Hobbies Custom Framing Floral & Décor Frames General Crafts Kids’ Toys & Activities Knitting & Crochet Scrapbooking & Papercraft Sewing & Fabric Storage Tech + DIY Teacher Supplies Wedding
SmartCustomer
Discover and research businesses worldwide. Read millions of user reviews, share your own experiences, and connect with a community of buyers and businesses. Plan your shopping by bookmarking favorites and joining discussions.
- Discover businesses in any category
- Read millions of user reviews
- Post your own feedback
- Ask questions and get advice
- Bookmark favorite brands
- Join community discussions
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SmartCustomer is the customer reviews platform where millions of buyers and businesses worldwide come together. Discover reputable companies, hear what millions of users have to say, and post feedback on your own experience with a product or business. With SmartCustomer, you can: Discover up-and-coming businesses in any category Research businesses you don't have experience with Ask questions and get advice Share your own experience with a product or brand Plan out your shopping by bookmarking your favorites Join in on community discussions DISCOVER BUSINESSES Find great brands you can trust for anything you need to purchase online Shop smart with real advice from other reviewers Browse modern alternatives to industry classics Uncover new businesses that better suit your specific needs RATE AND REVIEW Share your experience, expertise, recommendations, and suggestions Support great businesses while helping your fellow customers Bookmark your favorite brands so you can easily find them later JOIN THE COMMUNITY Interact with millions of reviewers Ask for specific advice about any business Help the community by answering questions Join in on discussions around your favorite topics WHAT OUR USERS HAVE TO SAY Reviews from the BBB: “SmartCustomer is definitely my go-to site for brand and product reviews. They have literally every brand you can think of on their website, even those brands you typically have a hard time finding reviews for. Reviews are clearly authentic and unbiased, which is very hard to find in review sites these days. Reviewers often leave helpful tips, pictures, and videos as well. I highly recommend this site!” - Melissa M. “SmartCustomer reviews have been extremely helpful to me in finding online websites/businesses that are worth me spending my money with, as well as those that I may be better off staying away from due to other customers' experiences…It has a really great setup to make it easy to find a website by combining through subject (ex., Clothing) or alphabetically. It's a useful but also fun platform that helps find legit reviews, photos/videos of products people have purchased, and connects people with common interests.” - Heather H. “I love SmartCustomer because I can read reviews about other websites and make informed decisions regarding where to purchase an item, for example…It's easy to use and find what you're looking for. I like that I can build my own profile, write reviews, and help other consumers.” - Nafia T. “I love being able to read reviews from other consumers about companies that I’ve never heard of before and learning about new products from companies that I love buying products from!” - Samantha B. “What I grew to enjoy was being able to connect with others on the website and sharing my own thoughts and opinions. Overall, I could not recommend this website more if you want an unbiased review on any brand or service.” - Samira R.
Screenshots
Verdict
The clearest difference is review sentiment: SmartCustomer at 67% against Michaels Stores's 7%. Michaels Stores's advantage is rating (4.8 vs 4.0) and ratings volume (271K vs 5). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Michaels Stores holds the better App Store score, 4.8 against 4.0. That said, the two scores are not equally well evidenced: Michaels Stores has 271K ratings behind it against 5, so its average is the more settled of the two. Written reviews complicate that: 7% of Michaels Stores's written reviews are positive against 67% of SmartCustomer's, so the app with the better star average is not the one people write more warmly about.
Michaels Stores ships an update every 2 weeks, SmartCustomer monthly. The most recent releases landed on November 7, 2026 and November 3, 2026 respectively.
| Parameter | Michaels Stores | SmartCustomer |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (271K ratings) — better | 4.0 (5 ratings) |
| Positive reviews | 7.5% of reviews | 66.7% of reviews — better |
| Number of ratings | 271K — better | 5 |
| Update frequency | Every 2 weeks — better | Monthly |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Best chart rank | #87 — better | — |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 455 MB | 28 MB |
| Age rating | 4+ | 4+ |
| Developer | Michaels Stores, Inc. | GGL Projects, Inc. |
Customer experience
Michaels Stores
SmartCustomer
Bugs and requests
Michaels Stores
Reported bugs
3 issues- App crashing and freezing issues
- Incorrect order fulfillment and shipping
- Rewards program sync problems
Requested features
4 requests- Ability to check gift card balance
- Option to filter by in-store availability
- Improved order tracking and status updates
- Better integration between app and website
SmartCustomer
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Michaels Stores
No in-app purchases
SmartCustomer
No in-app purchases
