Hallmark+ vs GFam+
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Hallmark+
Access exclusive original series, movies, and a vast library of feel-good content. Enjoy benefits like free greeting cards, eCards, and exclusive discounts.
- Exclusive original series
- Unlimited movie streaming
- Free greeting cards monthly
- Unlimited free eCards
- Exclusive discounts and rewards
- Surprise gifts
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Hallmark+ is your all in one streaming and membership experience, bringing the very best of Hallmark together in one place. Enjoy exclusive original series, next day access to new Hallmark Channel premieres, always-on streaming channels, the largest collection of Hallmark Original Christmas movies, and a full library of uplifting, feel good entertainment. Your membership also comes with special perks like free monthly Hallmark greeting cards, monthly discounts and rewards, unlimited eCards, surprise gifts, and more! It’s easy to start streaming with two subscription options: • Annual (Best Value: Over 25% savings!) • Monthly Subscriptions are automatically renewed until cancelled. Hallmark+ is owned and operated by Hallmark Media United States, LLC, a wholly owned subsidiary of Hallmark Cards, Incorporated. For more information, please read our Privacy Policy and Terms of Service. https://www.hallmark.com/terms-of-use/ https://www.hallmark.com/privacy/ https://corporate.hallmarkmedia.com/#/
GFam+
Stream faith and family programming live, 24/7, from Great American Family and Great American Faith & Living. Access content anytime, anywhere, without commercials, in a single, reliable destination.
- Live channel feed access
- 24/7 faith and family programming
- Commercial-free viewing
- Available anytime, anywhere
- Trusted content destination
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If you don’t subscribe to cable—or your provider doesn’t carry us—GFam+ is your home for Great American Family and Great American Faith & Living programming. GFam+ gives you 24/7 access to a live channel feed — making faith & family programming available anytime, anywhere, commercial free and all in one trusted destination.
Screenshots
Verdict
The clearest difference is rating: Hallmark+ at 4.2 against GFam+'s 2.2. Hallmark+ also leads on ratings volume (12K vs 14) and update cadence (monthly vs every 2 months). GFam+'s advantage is in-app purchases (none vs 8). On price, review sentiment, ads and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Hallmark+ sells 8 in-app purchases, starting at $7.99 per month. GFam+ asks for nothing beyond the download.
Hallmark+ holds the better App Store score, 4.2 against 2.2. That said, the two scores are not equally well evidenced: Hallmark+ has 12K ratings behind it against 14, so its average is the more settled of the two. Written reviews point the same way: 8% of Hallmark+'s written reviews are positive against 7% of GFam+'s.
Hallmark+ ships an update monthly, GFam+ every 2 months. The most recent releases landed on September 26, 2026 and July 25, 2026 respectively.
| Parameter | Hallmark+ | GFam+ |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (12K ratings) — better | 2.2 (14 ratings) |
| Positive reviews | 8.2% of reviews — better | 7.1% of reviews |
| Number of ratings | 12K — better | 14 |
| Update frequency | Monthly — better | Every 2 months |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free — better |
| Best chart rank | #61 — better | — |
| Devices | iPhone, iPad, iPod, Apple TV — better | iPhone, iPad, Apple TV |
| Requires iOS | 15.0 — better | 16.6 |
| Further details — not scored | ||
| Size | 70 MB | 69 MB |
| Age rating | 12+ | 4+ |
| Developer | Hallmark Labs, LLC | Great American PF, LLC |
Customer experience
Hallmark+
GFam+
Bugs and requests
Hallmark+
Reported bugs
4 issues- Playback issues
- Frequent log-outs
- Compatibility problems on various devices
- Inconsistent app behavior
Requested features
6 requests- Picture-in-picture mode
- Resume watching from last position
- Ability to remove items from 'Continue Watching'
- Improved search and browsing functionality
- More new and current Hallmark content
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- Individual user profiles
GFam+
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Hallmark+
- Feeln$7.991 Month
- Monthly Subscription7 Days trial$7.991 Month
- Hallmark Movies Now (Monthly)1 Month trial$7.991 Month
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- Monthly7 Days trial$8.991 Month
- Feeln$79.991 Year
- Annual7 Days trial$79.991 Year
- Annual subscription7 Days trial$79.991 Year
- Hallmark Movies Now (Annual)1 Month trial$79.991 Year
GFam+
No in-app purchases
