Hallmark+ vs Pure Flix
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Hallmark+
Access exclusive original series, movies, and a vast library of feel-good content. Enjoy benefits like free greeting cards, eCards, and exclusive discounts.
- Exclusive original series
- Unlimited movie streaming
- Free greeting cards monthly
- Unlimited free eCards
- Exclusive discounts and rewards
- Surprise gifts
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Hallmark+ is your all in one streaming and membership experience, bringing the very best of Hallmark together in one place. Enjoy exclusive original series, next day access to new Hallmark Channel premieres, always-on streaming channels, the largest collection of Hallmark Original Christmas movies, and a full library of uplifting, feel good entertainment. Your membership also comes with special perks like free monthly Hallmark greeting cards, monthly discounts and rewards, unlimited eCards, surprise gifts, and more! It’s easy to start streaming with two subscription options: • Annual (Best Value: Over 25% savings!) • Monthly Subscriptions are automatically renewed until cancelled. Hallmark+ is owned and operated by Hallmark Media United States, LLC, a wholly owned subsidiary of Hallmark Cards, Incorporated. For more information, please read our Privacy Policy and Terms of Service. https://www.hallmark.com/terms-of-use/ https://www.hallmark.com/privacy/ https://corporate.hallmarkmedia.com/#/
Pure Flix
Stream faith-based and family-friendly movies and series with trusted talent and uplifting stories. Enjoy unlimited access to a curated selection of content that aligns with your values, all in HD quality.
- Unlimited access to movies and shows
- Monthly or annual membership options
- Watch on up to 5 screens
- HD quality streaming
- Cancel anytime
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Great American Pure Flix is your home for faith-based and family-friendly streaming. Featuring uplifting movies and series with trusted talent and stories you can watch with confidence. Enjoy quality storytelling, familiar faces you know and love, and content selected so there are no unwanted surprises. Membership includes: - Unlimited access to movies and shows - Monthly or annual membership options - Watch on up to 5 screens at once - HD quality streaming - Cancel anytime, hassle-free Stream confidently with entertainment that aligns with your values. Join today and experience the difference of entertainment without compromise.
Screenshots
Verdict
The clearest difference is monetization model: Hallmark+ at free with in-app purchases against Pure Flix's subscription. Hallmark+ also leads on update cadence (monthly vs every 4 months) and chart position (#50 vs #185). Pure Flix's advantage is review sentiment (41% vs 8%) and rating (4.5 vs 4.2). On price, ratings volume, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Hallmark+ sells 8 in-app purchases, starting at $7.99 per month and Pure Flix sells 15 in-app purchases, starting at $7.49 per month. Whichever you choose, the download price is not the number that matters.
Pure Flix holds the better App Store score, 4.5 against 4.2. Both are backed by a comparable volume of ratings — 12K and 12K respectively. Written reviews point the same way: 8% of Hallmark+'s written reviews are positive against 41% of Pure Flix's.
Hallmark+ ships an update monthly, Pure Flix every 4 months. The most recent releases landed on October 19, 2026 and October 20, 2026 respectively.
| Parameter | Hallmark+ | Pure Flix |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (12K ratings) | 4.5 (12K ratings) — better |
| Positive reviews | 8.4% of reviews | 40.7% of reviews — better |
| Number of ratings | 12K — better | 12K |
| Update frequency | Monthly — better | Every 4 months |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases — better | Subscription |
| Best chart rank | #50 — better | #185 |
| Devices | iPhone, iPad, iPod, Apple TV — better | iPhone, iPad, Apple TV |
| Requires iOS | 15.0 — better | 16.6 |
| Further details — not scored | ||
| Size | 70 MB | 116 MB |
| Age rating | 12+ | 12+ |
| Developer | Hallmark Labs, LLC | Great American PF, LLC |
Customer experience
Hallmark+
Pure Flix
User reviews
Hallmark+
From 12K App Store ratingsWhat we love
- 🚀 Fast app
- 👍 Visually appealing
- 👍 Seamless streaming
- 👍 Lots of content
- 👍 No commercials
Room to improve
- 🐛 Frequent crashes
- 🐛 Glitchy playback controls
- 🐛 Logging out issues
- 🐛 Slow loading and buffering
- 🐛 Unreliable app performance
Pure Flix
From 12K App Store ratingsWhat we love
- 👍 Thankful for PureFlix
- 👍 Uplifting and positive content
- 👍 Great family entertainment
- 👍 Wholesome and trustworthy
- 👍 Variety of good movies and shows
Room to improve
- 🐛 Error on most videos
- 🐛 Many movies show 'internal server error'
- 🐛 App won't let users watch content
- 🐛 Glitches and bugs in the app
- 🐛 Laggy performance and buffering issues
Bugs and requests
Hallmark+
Reported bugs
4 issues- Playback issues
- Frequent log-outs
- Compatibility problems on various devices
- Inconsistent app behavior
Requested features
6 requests- Picture-in-picture mode
- Resume watching from last position
- Ability to remove items from 'Continue Watching'
- Improved search and browsing functionality
- More new and current Hallmark content
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- Individual user profiles
Pure Flix
Reported bugs
4 issues- App crashes or won't load on many devices
- Login/sign-in issues, can't access account
- Inability to cancel subscriptions easily
- Unexpected charges and billing problems
Requested features
6 requests- Add 'continue watching' and 'recently watched' features
- Implement a 'my list' or 'favorites' feature
- Improve navigation and search functionality
- Add 10-15 second rewind/fast forward buttons
- Provide more parental control options
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- Allow offline downloads for movies/shows
In-app purchases
Hallmark+
- Feeln$7.991 Month
- Monthly Subscription7 Days trial$7.991 Month
- Hallmark Movies Now (Monthly)1 Month trial$7.991 Month
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- Monthly7 Days trial$8.991 Month
- Feeln$79.991 Year
- Annual7 Days trial$79.991 Year
- Annual subscription7 Days trial$79.991 Year
- Hallmark Movies Now (Annual)1 Month trial$79.991 Year
Pure Flix
- $9.99 Monthly with trial7 Days trial$7.491 Month
- $7.99 Monthly with trial7 Days trial$7.991 Month
- Monthly US $7.99/m w/ 7d trial$7.991 Year
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- Monthly US $7.99 per month$7.991 Month
- US Monthly for $9.99 per month2 variants$9.991 Month
- US Monthly $9.99/mon w/ trial7 Days trial$9.991 Month
- $12.99 Monthly$12.991 Month
- $12.99 Monthly with trial7 Days trial$12.991 Month
- Prem Monthly $14.99/month$14.991 Month
- US Premium Monthly for $14.99$14.991 Month
- Prem Monthly $14.99/m w/trial7 Days trial$14.991 Month
- $69.99 Annual with trial7 Days trial$69.991 Year
- Annual $69.99 per year$69.991 Year
- $83.33 Annual$83.991 Year
- $83.99 Annual with trial7 Days trial$83.991 Year
Questions
Is Hallmark+ free?
Is Pure Flix free?
Which has better reviews, Hallmark+ or Pure Flix?
Do Hallmark+ or Pure Flix have ads?
Which is updated more often, Hallmark+ or Pure Flix?
Which is more popular, Hallmark+ or Pure Flix?
Other comparisons
