Comparison

Buffer vs Hookle

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Buffer

Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.

Highlights
  • Cross-platform posting
  • Content scheduling
  • Idea organization
  • Performance analytics
  • Calendar view
  • Apple Watch app
Features
Read full description

Post to every social platform with a single app — simple, flexible, and powerful. Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone. Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed. What’s new in v15.0 • Fresh new design with Apple’s Liquid Glass system • Brand-new Apple Watch app (queues, goals, streaks, ideas) • Capture ideas instantly with the iOS Shortcut, Action Button, or on your wrist • New calendar day view across all channels WHY CREATORS LOVE BUFFER PLAN, SCHEDULE, AND PUBLISH • Share to Instagram, Threads, TikTok, Facebook, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon, and more. • Schedule YouTube Shorts, TikToks, Instagram Reels, and Stories. • Cross-post content across platforms with a single tap KEEP YOUR IDEAS ORGANIZED • Save inspiration in a central content library • Use tags to keep ideas organized by theme or campaign • Move ideas straight to your schedule when ready SEE WHAT WORKS • Simple analytics and reports show your top-performing posts • Track growth, clicks, and engagement A CALENDAR BUILT FOR CREATORS • Get an at-a-glance view of your upcoming posts • Drill down from a monthly to weekly view NEED HELP? Our friendly team is here for you with world-class support via email and social. Email: hello@buffer.com Twitter: @buffer Facebook: http://facebook.com/bufferapp Instagram: @buffer Pinterest: https://www.pinterest.com/bufferapp/ TikTok: https://www.tiktok.com/@bufferapp Privacy Policy: https://buffer.com/privacy Terms of Use: https://buffer.com/legal/terms-of-use/year/2023

About

Hookle

Streamline your social media marketing with an AI-powered app. Create, schedule, and track content across multiple platforms effortlessly. Grow your audience with smart analytics and AI-driven content suggestions.

Highlights
  • AI-powered content creation
  • Multi-platform posting
  • Post scheduling
  • Social media analytics
  • Effortless marketing
  • Personalized support
Features
Read full description

Hookle is a simple social media management app for small business owners. Create posts with AI, schedule content, manage multiple social channels, and publish updates to Google Business Profile from one easy mobile app. SUMMARY OF KEY FEATURES • Manage Your Socials in One App • Create posts faster with AI • Schedule content in advance • Publish to multiple platforms • Manage Google Business Profile updates • Track performance with simple analytics • Free plan with affordable upgrades MANAGE YOUR SOCIALS IN ONE APP Hookle brings your key social channels together, so you can manage your online presence without switching between apps. Create, schedule, publish, and track your content from one simple mobile app. CREATE POSTS FASTER WITH AI Need ideas or captions? Hookle’s AI helps you create social media content faster, while keeping your posts relevant to your business and audience. SCHEDULE CONTENT IN ADVANCE Plan your posts ahead of time with Hookle’s easy social media calendar. Schedule content for the right time and stay active online, even when you’re busy running your business. PUBLISH TO MULTIPLE PLATFORMS Post to platforms like Facebook, Instagram, LinkedIn, TikTok, Pinterest, X, Threads, and Google Business Profile from one place. Reach more customers without repeating the same work. MANAGE GOOGLE BUSINESS PROFILE UPDATES Keep your business visible on Google Search and Maps by publishing updates to your Google Business Profile through Hookle, just like your social channels. TRACK PERFORMANCE WITH SIMPLE ANALYTICS See how your posts are performing with easy-to-understand stats. Hookle helps you follow your activity, reach, and engagement without complicated dashboards. FREE PLAN WITH AFFORDABLE UPGRADES Start free and upgrade when you’re ready. Hookle keeps pricing simple and affordable for small businesses. WHY CUSTOMERS LOVE HOOKLE Thousands of small business owners and entrepreneurs - from restaurants to real estate agencies- use Hookle to enhance their social media marketing and grow their online presence. • "Best scheduling app with integrated AI content suggestions" - Martine King • "We save hours each week" - Suave, Musician • "A simple user interface and platform consolidation" - Brian, Restaurant owner BUILT FOR SMALL BUSINESS OWNERS Hookle has been recognized for its AI-powered approach, but our real focus is simple: helping small business owners save time and manage social media with less stress. Contact Support: support.hookle.net Email: support@hookle.net Follow Us Twitter: @hookleinc Facebook: facebook.com/hookleinc Instagram: @hookleinc LinkedIn: linkedin.com/company/hookle Privacy Terms of Use: hookle.net/tos Premium plans: https://www.hookle.net/pricing

Screenshots

Buffer4 screens
Hookle4 screens

Verdict

The call

The clearest difference is ratings volume: Buffer at 34K against Hookle's 327. Buffer also leads on chart position (#147 vs unranked) and update cadence (every 5 days vs every 2 weeks). Hookle's advantage is review sentiment (79% vs 55%) and iOS requirement (15.0 vs 18.0). On price, rating, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Buffer sells 11 in-app purchases, starting at $5.99 per month and Hookle sells 6 in-app purchases, starting at $7.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.7 for Buffer against 4.8 for Hookle. That said, the two scores are not equally well evidenced: Buffer has 34K ratings behind it against 327, so its average is the more settled of the two. Written reviews are what separate them: 55% of Buffer's written reviews are positive against 79% of Hookle's.

UpkeepUpdate frequency

Buffer ships an update every 5 days, Hookle every 2 weeks. The most recent releases landed on September 29, 2026 and September 23, 2026 respectively.

Scorecard5 real differences · 6 level
Buffer versus Hookle: the parameters behind the verdict, then further details
ParameterBufferHookle
PriceFreeFree
Rating4.7 (34K ratings)4.8 (327 ratings) — better
Positive reviews54.6% of reviews78.8% of reviews — better
Number of ratings34K — better327
Update frequencyEvery 5 days — betterEvery 2 weeks
AdsNoNo
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
Best chart rank#147 — better—
DevicesiPhone, iPad, Apple WatchiPhone, iPad, iPod
Requires iOS18.015.0 — better
Further details — not scored
Size154 MB124 MB
Age rating4+4+
DeveloperBuffer, Inc.Hookle Oy

Customer experience

Buffer

All ratings34,453 ratings
Positive94.0%
Neutral2.7%
Negative3.3%
Written reviews573 reviews
Positive54.6%
Neutral10.1%
Negative35.3%

Hookle

All ratings327 ratings
Positive96.0%
Neutral2.4%
Negative1.5%
Written reviews33 reviews
Positive78.8%
Neutral6.1%
Negative15.2%

User reviews

Buffer

From 34K App Store ratings

What we love

  • 💻 Easy to use
  • 🕰️ Convenient scheduling
  • 🔍 Helpful for social media management
  • 🤖 Automated posting
  • 📈 Improved engagement and growth

Room to improve

  • 🐛 Stability issues and bugs
  • 🔗 Unreliable platform integrations
  • 📸 Limited image/video handling capabilities
  • 🔒 Frustrating login/authentication problems
  • 💰 Expensive paid plans

Hookle

From 327 App Store ratings

What we love

  • 👍 User-friendly and simple
  • 🚀 Efficient time-saver
  • 💡 AI content suggestion tool
  • ✨ Great for growing pages
  • ✅ Manages multiple accounts

Room to improve

  • ⚠️ Limited functionality
  • ❌ Cannot connect all account types (creator/business)
  • 🚫 No option to add target location
  • 🎶 Cannot pick trending music
  • 🔄 Inconsistent posting to TikTok

Bugs and requests

Buffer

Reported bugs

5 issues
  • Drafts not registering in visual calendar
  • Inability to reorder scheduled posts
  • Inconsistent behavior between mobile and desktop versions
  • Automatic posting not working as expected
  • Issues with image/video quality and formatting

Requested features

5 requests
  • Add support for Twitter threads
  • Improve visual planning and calendar view
  • Integrate with more platforms like Slack and Discord
  • Allow more customization and control over posts
  • Provide better analytics and performance insights

Hookle

Reported bugs

10 issues
  • 🐛 Cannot connect YouTube accounts
  • 🐛 TikTok posting issues
  • 🐛 Cannot link Facebook accounts
  • 🐛 Posts not appearing on Instagram
  • 🐛 Facebook posts missing images
Show 5 more
  • 🐛 App not posting automatically to IG
  • 🐛 Posts not scheduling
  • 🐛 Pictures cannot crop
  • 🐛 Unable to post videos
  • 🐛 Sign-in issues without Facebook

Requested features

8 requests
  • Add location targeting for posts
  • Allow selection of trending music for videos
  • Improve video compression algorithm
  • Provide sorting menu in stats and hashtag manager
  • Add dark/light mode option
Show 3 more
  • Allow tagging people in posts
  • Support for creator accounts
  • Enable video posting functionality

In-app purchases

11 purchases

Buffer

Subscriptions11
  • Essentials - 1 Channel$5.991 Month
  • Essentials+Team: 1 Channel$11.991 Month
  • Essentials - 2 Channels$11.991 Month
Show 8 more
  • Pro for 1 Month2 variants$14.991 Month
  • Essentials - 3 Channels$17.991 Month
  • Essentials - 4 Channels$23.991 Month
  • Essentials - 5 Channels$29.991 Month
  • Essentials - 6 Channels$35.991 Month
  • Small Business$99.991 Month
  • Small Business for 1 Month$99.991 Month
  • Pro for 1 Year$144.991 Year
6 purchases

Hookle

Subscriptions6
  • Hookle Solo7 Days trial2 variants$7.991 Month
  • Premium 1 month14 Days trial$9.991 Month
  • Plus7 Days trial$16.991 Month
Show 3 more
  • Hookle Solo7 Days trial2 variants$47.991 Year
  • Premium 1 year14 Days trial$59.991 Year
  • Plus7 Days trial$99.991 Year

Questions

Is Buffer free?
Buffer is free to download, with in-app purchases available.
Is Hookle free?
Hookle is free to download, with in-app purchases available.
Which has better reviews, Buffer or Hookle?
Hookle is rated higher. Buffer averages 4.7 out of 5 from 34K ratings, while Hookle averages 4.8 from 327 ratings.
Do Buffer or Hookle have ads?
Neither Buffer nor Hookle shows ads.
Which is updated more often, Buffer or Hookle?
Buffer ships an update every 5 days, and Hookle every 2 weeks. Most recently, Buffer was updated on September 29, 2026 and Hookle on September 23, 2026.

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