Comparison

Buffer vs Metricool

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Buffer

Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.

Highlights
  • Cross-platform posting
  • Content scheduling
  • Idea organization
  • Performance analytics
  • Calendar view
  • Apple Watch app
Features
Read full description

Post to every social platform with a single app — simple, flexible, and powerful. Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone. Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed. What’s new in v15.0 • Fresh new design with Apple’s Liquid Glass system • Brand-new Apple Watch app (queues, goals, streaks, ideas) • Capture ideas instantly with the iOS Shortcut, Action Button, or on your wrist • New calendar day view across all channels WHY CREATORS LOVE BUFFER PLAN, SCHEDULE, AND PUBLISH • Share to Instagram, Threads, TikTok, Facebook, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon, and more. • Schedule YouTube Shorts, TikToks, Instagram Reels, and Stories. • Cross-post content across platforms with a single tap KEEP YOUR IDEAS ORGANIZED • Save inspiration in a central content library • Use tags to keep ideas organized by theme or campaign • Move ideas straight to your schedule when ready SEE WHAT WORKS • Simple analytics and reports show your top-performing posts • Track growth, clicks, and engagement A CALENDAR BUILT FOR CREATORS • Get an at-a-glance view of your upcoming posts • Drill down from a monthly to weekly view NEED HELP? Our friendly team is here for you with world-class support via email and social. Email: hello@buffer.com Twitter: @buffer Facebook: http://facebook.com/bufferapp Instagram: @buffer Pinterest: https://www.pinterest.com/bufferapp/ TikTok: https://www.tiktok.com/@bufferapp Privacy Policy: https://buffer.com/privacy Terms of Use: https://buffer.com/legal/terms-of-use/year/2023

About

Metricool

This app helps you manage, plan, and optimize your social media and digital advertising efforts. Schedule posts, engage with your audience from a unified inbox, and analyze performance across multiple platforms. It also allows for the management of ad campaigns.

Highlights
  • Schedule posts across multiple platforms
  • Unified inbox for messages and comments
  • Manage digital ad campaigns
  • Track social media analytics
  • Generate custom reports
  • Visual content calendar
Read full description

Schedule, Manage & Grow Your Social Media Metricool is your all-in-one tool to manage, plan, and optimize your social media strategy and digital advertising. Save time, automate tasks, and centralize all your accounts in one place. Connect with Instagram, Facebook, Threads, YouTube, TikTok, LinkedIn, Pinterest, Twitter/X, Bluesky, Twitch, Google Business Profile, Facebook Ads, Google Ads, and TikTok Ads. PLAN & SCHEDULE POSTS AUTOMATICALLY Organize your content with an intuitive visual calendar. Schedule posts across all platforms at the best time for your audience with Metricool. Get notifications to ensure everything is published as planned. MANAGE MESSAGES & COMMENTS FROM ONE INBOX Reply to messages and comments from all social media without leaving Metricool. Collaborate with your team and never work alone. OPTIMIZE YOUR DIGITAL ADVERTISING Manage and analyze Facebook Ads, Google Ads, and TikTok Ads campaigns. Monitor ad performance in real time to maximize your ROI. ALL YOUR SOCIAL MEDIA ANALYTICS IN ONE PLACE Track your performance across all social media platforms in minutes. Generate custom reports with just one click. Analyze competitors and refine your strategy. NEED HELP? Contact our live support or visit our Help Center. info@metricool.com Download Metricool and take full control of your digital strategy on the go!

Screenshots

Buffer4 screens
Metricool4 screens

Verdict

The call

The clearest difference is rating: Buffer at 4.7 against Metricool's 2.7. Buffer also leads on review sentiment (54% vs 28%) and ratings volume (34K vs 110). Metricool's advantage is iOS requirement (15.0 vs 18.0). On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Buffer sells 11 in-app purchases, starting at $5.99 per month and Metricool sells 1 in-app purchase, starting at $30.00 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

Buffer holds the better App Store score, 4.7 against 2.7. That said, the two scores are not equally well evidenced: Buffer has 34K ratings behind it against 110, so its average is the more settled of the two. Written reviews point the same way: 54% of Buffer's written reviews are positive against 28% of Metricool's.

UpkeepUpdate frequency

Buffer ships an update weekly, Metricool every 2 weeks. The most recent releases landed on September 24, 2026 and September 20, 2026 respectively.

Scorecard5 real differences · 6 level
Buffer versus Metricool: the parameters behind the verdict, then further details
ParameterBufferMetricool
PriceFreeFree
Rating4.7 (34K ratings) — better2.7 (110 ratings)
Positive reviews54.5% of reviews — better27.6% of reviews
Number of ratings34K — better110
Update frequencyWeekly — betterEvery 2 weeks
AdsNoNo
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
Best chart rank#139 — better
DevicesiPhone, iPad, Apple WatchiPhone, iPad, iPod
Requires iOS18.015.0 — better
Further details — not scored
Size229 MB148 MB
Age rating4+4+
DeveloperBuffer, Inc.Metricool Software SL

Customer experience

Buffer

All ratings34,393 ratings
Positive94.0%
Neutral2.7%
Negative3.3%
Written reviews571 reviews
Positive54.5%
Neutral10.2%
Negative35.4%

Metricool

All ratings110 ratings
Positive37.3%
Neutral4.5%
Negative58.2%
Written reviews123 reviews
Positive27.6%
Neutral11.4%
Negative61.0%

Bugs and requests

Buffer

Reported bugs

5 issues
  • Drafts not registering in visual calendar
  • Inability to reorder scheduled posts
  • Inconsistent behavior between mobile and desktop versions
  • Automatic posting not working as expected
  • Issues with image/video quality and formatting

Requested features

5 requests
  • Add support for Twitter threads
  • Improve visual planning and calendar view
  • Integrate with more platforms like Slack and Discord
  • Allow more customization and control over posts
  • Provide better analytics and performance insights

Metricool

Not enough reviews yet to summarise bugs or requests.

In-app purchases

11 purchases

Buffer

Subscriptions11
  • Essentials - 1 Channel$5.991 Month
  • Essentials+Team: 1 Channel$11.991 Month
  • Essentials - 2 Channels$11.991 Month
Show 8 more
  • Pro for 1 Month2 variants$14.991 Month
  • Essentials - 3 Channels$17.991 Month
  • Essentials - 4 Channels$23.991 Month
  • Essentials - 5 Channels$29.991 Month
  • Essentials - 6 Channels$35.991 Month
  • Small Business$99.991 Month
  • Small Business for 1 Month$99.991 Month
  • Pro for 1 Year$144.991 Year
1 purchases

Metricool

Subscriptions1
  • Starter Mobile 5$30.001 Month

Questions

Is Buffer free?
Buffer is free to download, with in-app purchases available.
Is Metricool free?
Metricool is free to download, with in-app purchases available.
Which has better reviews, Buffer or Metricool?
Buffer is rated higher. Buffer averages 4.7 out of 5 from 34K ratings, while Metricool averages 2.7 from 110 ratings.
Do Buffer or Metricool have ads?
Neither Buffer nor Metricool shows ads.
Which is updated more often, Buffer or Metricool?
Buffer ships an update weekly, and Metricool every 2 weeks. Most recently, Buffer was updated on September 24, 2026 and Metricool on September 20, 2026.

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