Comparison

Buffer vs Linktree

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Buffer

Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.

Highlights
  • Cross-platform posting
  • Content scheduling
  • Idea organization
  • Performance analytics
  • Calendar view
  • Apple Watch app
Features
Read full description

Post to every social platform with a single app — simple, flexible, and powerful. Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone. Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed. What’s new in v15.0 • Fresh new design with Apple’s Liquid Glass system • Brand-new Apple Watch app (queues, goals, streaks, ideas) • Capture ideas instantly with the iOS Shortcut, Action Button, or on your wrist • New calendar day view across all channels WHY CREATORS LOVE BUFFER PLAN, SCHEDULE, AND PUBLISH • Share to Instagram, Threads, TikTok, Facebook, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon, and more. • Schedule YouTube Shorts, TikToks, Instagram Reels, and Stories. • Cross-post content across platforms with a single tap KEEP YOUR IDEAS ORGANIZED • Save inspiration in a central content library • Use tags to keep ideas organized by theme or campaign • Move ideas straight to your schedule when ready SEE WHAT WORKS • Simple analytics and reports show your top-performing posts • Track growth, clicks, and engagement A CALENDAR BUILT FOR CREATORS • Get an at-a-glance view of your upcoming posts • Drill down from a monthly to weekly view NEED HELP? Our friendly team is here for you with world-class support via email and social. Email: hello@buffer.com Twitter: @buffer Facebook: http://facebook.com/bufferapp Instagram: @buffer Pinterest: https://www.pinterest.com/bufferapp/ TikTok: https://www.tiktok.com/@bufferapp Privacy Policy: https://buffer.com/privacy Terms of Use: https://buffer.com/legal/terms-of-use/year/2023

About

Linktree

Create a single, customizable link to house all your online content. Share your social media, products, music, and more from one central hub. Track audience engagement with detailed analytics.

Highlights
  • Create a free Linktree URL
  • Add various content types (links, music, videos, products)
  • Customize design with colors, fonts, and backgrounds
  • Share link across social media and other platforms
  • Track audience insights and analytics
  • Organize saved, bought, and subscribed items
Features
Read full description

Linktree is the largest link in bio tool used by over 70 million people and organizations around the world. Make your free Linktree in minutes to focus your fans, grow your following, and sell products with one simple link. NEW: Now you can find everything you've saved, bought, downloaded and subscribed to within in the Linktree app. With Linktree, you can be your whole self on one platform rather than a sliver of yourself on many. All the things you do online. All together now. Here’s how it works: 1. Claim your Linktree URL for free (linktr.ee/yourname) 2. Add links, music, playlists, videos, podcasts, forms, causes, products, profiles, a store, your menu, live stream, anything you want! 3. Customize your design to match your brand and style. Get complete control of colors, fonts, button styles, add a bio, and even upload custom background images and videos. You can also select from pre-made themes to get going even faster. 4. Share your Linktree everywhere and anywhere to connect everyone with everything you do. Add your Linktree to your social profiles, email signature, resume and even get your own QR code to use on menus, brochures, or maybe project it on the side of a building, it’s up to you! 5. Learn what works, get insights and detailed insights about your audience, what they click on, where they come from, and tons more. Tell your story with Linktree. Download today and get creating.

Screenshots

Buffer4 screens
Linktree4 screens

Verdict

The call

The clearest difference is iOS requirement: Linktree at 15.5 against Buffer's 18.0. On price, rating, review sentiment and ratings volume there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Buffer sells 11 in-app purchases, starting at $5.99 per month and Linktree sells 12 in-app purchases, starting at $4.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.7 for Buffer against 4.8 for Linktree. Both are backed by a comparable volume of ratings — 34K and 61K respectively. Written reviews are what separate them: 54% of Buffer's written reviews are positive against 51% of Linktree's.

UpkeepUpdate frequency

Both ship on a similar rhythm, roughly weekly. Both last shipped on September 24, 2026.

Scorecard1 real difference · 10 level
Buffer versus Linktree: the parameters behind the verdict, then further details
ParameterBufferLinktree
PriceFreeFree
Rating4.7 (34K ratings)4.8 (61K ratings) — better
Positive reviews54.5% of reviews — better50.9% of reviews
Number of ratings34K61K — better
Update frequencyWeeklyWeekly
AdsNoNo
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
Best chart rank#139#57 — better
DevicesiPhone, iPad, Apple Watch — betteriPhone, iPod
Requires iOS18.015.5 — better
Further details — not scored
Size229 MB129 MB
Age rating4+12+
DeveloperBuffer, Inc.Linktree

Customer experience

Buffer

All ratings34,393 ratings
Positive94.0%
Neutral2.7%
Negative3.3%
Written reviews571 reviews
Positive54.5%
Neutral10.2%
Negative35.4%

Linktree

All ratings61,225 ratings
Positive95.5%
Neutral1.6%
Negative2.9%
Written reviews869 reviews
Positive50.9%
Neutral6.1%
Negative43.0%

User reviews

Buffer

From 34K App Store ratings

What we love

  • 💻 Easy to use
  • 🕰️ Convenient scheduling
  • 🔍 Helpful for social media management
  • 🤖 Automated posting
  • 📈 Improved engagement and growth

Room to improve

  • 🐛 Stability issues and bugs
  • 🔗 Unreliable platform integrations
  • 📸 Limited image/video handling capabilities
  • 🔒 Frustrating login/authentication problems
  • 💰 Expensive paid plans

Linktree

From 61K App Store ratings

What we love

  • 🏆 Excellent for consolidating online presence
  • 👍 Easy to use and customize
  • 🚀 Streamlines sharing of links
  • 💡 Innovative tool for influencers and businesses
  • ⭐ Fantastic app with great features

Room to improve

  • 🐛 Glitches and bugs with recent updates
  • 🤯 Difficult to reorganize links
  • 💰 Expensive subscription fees
  • 🤔 Limited free features
  • 🤖 Poor customer support and unresponsive

Bugs and requests

Buffer

Reported bugs

5 issues
  • Drafts not registering in visual calendar
  • Inability to reorder scheduled posts
  • Inconsistent behavior between mobile and desktop versions
  • Automatic posting not working as expected
  • Issues with image/video quality and formatting

Requested features

5 requests
  • Add support for Twitter threads
  • Improve visual planning and calendar view
  • Integrate with more platforms like Slack and Discord
  • Allow more customization and control over posts
  • Provide better analytics and performance insights

Linktree

Reported bugs

5 issues
  • Unable to log in or create new account
  • Inability to edit or remove links
  • Inconsistent performance and UI issues
  • Broken link sharing and analytics features
  • Accounts being banned without clear explanation

Requested features

5 requests
  • Add ability to group links
  • Improve analytics and insights
  • Allow more customization options
  • Integrate with more social platforms
  • Fix issues with login and account management

In-app purchases

11 purchases

Buffer

Subscriptions11
  • Essentials - 1 Channel$5.991 Month
  • Essentials+Team: 1 Channel$11.991 Month
  • Essentials - 2 Channels$11.991 Month
Show 8 more
  • Pro for 1 Month2 variants$14.991 Month
  • Essentials - 3 Channels$17.991 Month
  • Essentials - 4 Channels$23.991 Month
  • Essentials - 5 Channels$29.991 Month
  • Essentials - 6 Channels$35.991 Month
  • Small Business$99.991 Month
  • Small Business for 1 Month$99.991 Month
  • Pro for 1 Year$144.991 Year
12 purchases

Linktree

Subscriptions12
  • Linktree Starter$4.991 Month
  • Linkstree Starter$7.991 Month
  • Linktree Pro7 Days trial$12.991 Month
Show 9 more
  • Linktree Pro7 Days trial$14.991 Month
  • Linktree Premium$23.991 Month
  • Linktree Premium$34.991 Month
  • Linktree Starter$47.991 Year
  • Linktree Starter$69.991 Year
  • Linktree Pro7 Days trial$129.991 Year
  • Linktree Pro7 Days trial$143.991 Year
  • Linktree Premium$234.991 Year
  • Linktree Premium$359.991 Year

Questions

Is Buffer free?
Buffer is free to download, with in-app purchases available.
Is Linktree free?
Linktree is free to download, with in-app purchases available.
Which has better reviews, Buffer or Linktree?
Linktree is rated higher. Buffer averages 4.7 out of 5 from 34K ratings, while Linktree averages 4.8 from 61K ratings.
Do Buffer or Linktree have ads?
Neither Buffer nor Linktree shows ads.
Which is updated more often, Buffer or Linktree?
Buffer ships an update weekly, and Linktree weekly. Most recently, Buffer was updated on September 24, 2026 and Linktree on September 24, 2026.
Which is more popular, Buffer or Linktree?
Buffer currently peaks at #139 in the App Store charts, and Linktree at #57. Chart position reflects recent download velocity rather than total install base.

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