Buffer vs Planable
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Buffer
Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.
- Cross-platform posting
- Content scheduling
- Idea organization
- Performance analytics
- Calendar view
- Apple Watch app
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Post to every social platform with a single app — simple, flexible, and powerful. Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone. Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed. What’s new in v15.0 • Fresh new design with Apple’s Liquid Glass system • Brand-new Apple Watch app (queues, goals, streaks, ideas) • Capture ideas instantly with the iOS Shortcut, Action Button, or on your wrist • New calendar day view across all channels WHY CREATORS LOVE BUFFER PLAN, SCHEDULE, AND PUBLISH • Share to Instagram, Threads, TikTok, Facebook, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon, and more. • Schedule YouTube Shorts, TikToks, Instagram Reels, and Stories. • Cross-post content across platforms with a single tap KEEP YOUR IDEAS ORGANIZED • Save inspiration in a central content library • Use tags to keep ideas organized by theme or campaign • Move ideas straight to your schedule when ready SEE WHAT WORKS • Simple analytics and reports show your top-performing posts • Track growth, clicks, and engagement A CALENDAR BUILT FOR CREATORS • Get an at-a-glance view of your upcoming posts • Drill down from a monthly to weekly view NEED HELP? Our friendly team is here for you with world-class support via email and social. Email: hello@buffer.com Twitter: @buffer Facebook: http://facebook.com/bufferapp Instagram: @buffer Pinterest: https://www.pinterest.com/bufferapp/ TikTok: https://www.tiktok.com/@bufferapp Privacy Policy: https://buffer.com/privacy Terms of Use: https://buffer.com/legal/terms-of-use/year/2023
Planable
This app streamlines social media content creation, planning, and scheduling across multiple platforms. It offers collaborative review tools, AI-powered suggestions, and various post preview options to help users manage their social media strategy efficiently.
- Content planning and scheduling
- Post preview in multiple views
- Publish to 9 platforms
- AI-powered content suggestions
- Team collaboration and approval
- Bulk scheduling
- Real-time feedback and comments
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Planable: the ideal companion app for social media planning & collaboration Planable is the social media management tool that helps you create, plan, review, and schedule posts right from your iPhone or iPad. With Planable’s mobile app, you can: - Preview your social media posts in multiple views: Calendar, Grid, or Feed view - Schedule and publish to 9 platforms: Facebook, Instagram, TikTok, Youtube, Google my Business, Threads, Pinterest, Twitter (X), and LinkedIn - Create, edit, and review any type of content: now faster with AI-powered suggestions - Bulk schedule stories and posts with just a few clicks - Approve posts with your team in a fast, collaborative workflow - Drag & drop posts in the grid view - Leave real-time feedback & comments - Upload photos and manage content easily - Save time with content scheduling tools that just do what you need - Grow your brand with smarter post planning Built for marketers and agencies who need a social media planner, scheduler, and content approval app in one, Planable keeps your fancy content calendar aligned and your social media strategy on track. Start with 50 posts, free forever. No timer, no card required, just everything to plan and publish with your team. Some features may require in-app purchases. Follow us on social media for updates, tips, and a behind-the-scenes look at what we’re building: - Facebook: https://www.facebook.com/planable.io/ - Instagram: https://www.instagram.com/planableapp/ - LinkedIn: https://www.linkedin.com/company/planableapp - TikTok: https://www.tiktok.com/@planableapp - Twitter: https://x.com/planableapp
Screenshots
Verdict
The clearest difference is in-app purchases: Planable at none against Buffer's 12. Planable also leads on iOS requirement (16.6 vs 18.0). Buffer's advantage is review sentiment (54% vs 27%) and ratings volume (35K vs 225). On price, rating, ads and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Buffer sells 11 in-app purchases, starting at $5.99 per month. Planable asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 4.7 for Buffer against 4.6 for Planable. That said, the two scores are not equally well evidenced: Buffer has 35K ratings behind it against 225, so its average is the more settled of the two. Written reviews are what separate them: 54% of Buffer's written reviews are positive against 27% of Planable's.
Buffer ships an update every 5 days, Planable fortnightly. The most recent releases landed on October 17, 2026 and October 14, 2026 respectively.
| Parameter | Buffer | Planable |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (35K ratings) — better | 4.6 (225 ratings) |
| Positive reviews | 54.2% of reviews — better | 26.7% of reviews |
| Number of ratings | 35K — better | 225 |
| Update frequency | Every 5 days — better | Fortnightly |
| Ads | No | No |
| In-app purchases | Yes | No — better |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #144 — better | — |
| Devices | iPhone, iPad, Apple Watch — better | iPhone, iPad |
| Requires iOS | 18.0 | 16.6 — better |
| Further details — not scored | ||
| Size | 154 MB | 81 MB |
| Age rating | 4+ | 4+ |
| Developer | Buffer, Inc. | Planable Inc. |
Customer experience
Buffer
Planable
User reviews
Buffer
From 35K App Store ratingsWhat we love
- 💻 Easy to use
- 🕰️ Convenient scheduling
- 🔍 Helpful for social media management
- 🤖 Automated posting
- 📈 Improved engagement and growth
Room to improve
- 🐛 Stability issues and bugs
- 🔗 Unreliable platform integrations
- 📸 Limited image/video handling capabilities
- 🔒 Frustrating login/authentication problems
- 💰 Expensive paid plans
Planable
From 225 App Store ratingsWhat we love
- 👍 Easy to use and plan content ahead
- 👍 Makes social media management simple
- 👍 Underrated and cheaper than competitors
- 👍 Easy collaboration tool
- 👍 Great value for money
Room to improve
- 👎 Terrible refund policy
- 👎 App isn't up to par
- 👎 Horrible UI, useless app
- 👎 Not worth the cost
- 👎 Bugs and no support
Bugs and requests
Buffer
Reported bugs
5 issues- Drafts not registering in visual calendar
- Inability to reorder scheduled posts
- Inconsistent behavior between mobile and desktop versions
- Automatic posting not working as expected
- Issues with image/video quality and formatting
Requested features
5 requests- Add support for Twitter threads
- Improve visual planning and calendar view
- Integrate with more platforms like Slack and Discord
- Allow more customization and control over posts
- Provide better analytics and performance insights
Planable
Reported bugs
12 issues- Cannot upload videos on app
- Requesting approval on app is annoying
- Text changes without notice after publishing
- Crash downs and glitches on the app
- App has no option to create or edit posts
Show 7 moreShow fewer
- App doesn't tell you mixed media is not supported
- App doesn't allow photo access
- App doesn't post at scheduled time, only reminds
- App doesn't even login
- App doesn't let you access any features
- App screen goes white and can't post to IG
- Recent bug fixes made app a blank screen
Requested features
13 requests- Ability to create/edit posts on mobile/iPad app
- Support for mixed media with warning
- Fix sign-up loop between app and website
- Add filtering by labels to mobile app
- Ability to modify post times on mobile
Show 8 moreShow fewer
- Stories to appear in order of posting
- Tagging products or people
- Adding music to reels
- Direct publishing to Instagram from app
- Create posts within the mobile app
- Edit time of a post
- Edit text of a post
- Delete previous drafts of posts
In-app purchases
Buffer
- Essentials - 1 Channel$5.991 Month
- Essentials+Team: 1 Channel$11.991 Month
- Essentials - 2 Channels$11.991 Month
Show 8 moreShow fewer
- Pro for 1 Month2 variants$14.991 Month
- Essentials - 3 Channels$17.991 Month
- Essentials - 4 Channels$23.991 Month
- Essentials - 5 Channels$29.991 Month
- Essentials - 6 Channels$35.991 Month
- Small Business$99.991 Month
- Small Business for 1 Month$99.991 Month
- Pro for 1 Year$144.991 Year
Planable
No in-app purchases








