Comparison

Buffer vs Planable

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Buffer

Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.

Highlights
  • Cross-platform posting
  • Content scheduling
  • Idea organization
  • Performance analytics
  • Calendar view
  • Apple Watch app
Features
Read full description

Post to every social platform with a single app — simple, flexible, and powerful. Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone. Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed. What’s new in v15.0 • Fresh new design with Apple’s Liquid Glass system • Brand-new Apple Watch app (queues, goals, streaks, ideas) • Capture ideas instantly with the iOS Shortcut, Action Button, or on your wrist • New calendar day view across all channels WHY CREATORS LOVE BUFFER PLAN, SCHEDULE, AND PUBLISH • Share to Instagram, Threads, TikTok, Facebook, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon, and more. • Schedule YouTube Shorts, TikToks, Instagram Reels, and Stories. • Cross-post content across platforms with a single tap KEEP YOUR IDEAS ORGANIZED • Save inspiration in a central content library • Use tags to keep ideas organized by theme or campaign • Move ideas straight to your schedule when ready SEE WHAT WORKS • Simple analytics and reports show your top-performing posts • Track growth, clicks, and engagement A CALENDAR BUILT FOR CREATORS • Get an at-a-glance view of your upcoming posts • Drill down from a monthly to weekly view NEED HELP? Our friendly team is here for you with world-class support via email and social. Email: hello@buffer.com Twitter: @buffer Facebook: http://facebook.com/bufferapp Instagram: @buffer Pinterest: https://www.pinterest.com/bufferapp/ TikTok: https://www.tiktok.com/@bufferapp Privacy Policy: https://buffer.com/privacy Terms of Use: https://buffer.com/legal/terms-of-use/year/2023

About

Planable

This app streamlines social media content creation, planning, and scheduling across multiple platforms. It offers collaborative review tools, AI-powered suggestions, and various post preview options to help users manage their social media strategy efficiently.

Highlights
  • Content planning and scheduling
  • Post preview in multiple views
  • Publish to 9 platforms
  • AI-powered content suggestions
  • Team collaboration and approval
  • Bulk scheduling
  • Real-time feedback and comments
Features
Read full description

Planable: the ideal companion app for social media planning & collaboration Planable is the social media management tool that helps you create, plan, review, and schedule posts right from your iPhone or iPad. With Planable’s mobile app, you can: - Preview your social media posts in multiple views: Calendar, Grid, or Feed view - Schedule and publish to 9 platforms: Facebook, Instagram, TikTok, Youtube, Google my Business, Threads, Pinterest, Twitter (X), and LinkedIn - Create, edit, and review any type of content: now faster with AI-powered suggestions - Bulk schedule stories and posts with just a few clicks - Approve posts with your team in a fast, collaborative workflow - Drag & drop posts in the grid view - Leave real-time feedback & comments - Upload photos and manage content easily - Save time with content scheduling tools that just do what you need - Grow your brand with smarter post planning Built for marketers and agencies who need a social media planner, scheduler, and content approval app in one, Planable keeps your fancy content calendar aligned and your social media strategy on track. Start with 50 posts, free forever. No timer, no card required, just everything to plan and publish with your team. Some features may require in-app purchases. Follow us on social media for updates, tips, and a behind-the-scenes look at what we’re building: - Facebook: https://www.facebook.com/planable.io/ - Instagram: https://www.instagram.com/planableapp/ - LinkedIn: https://www.linkedin.com/company/planableapp - TikTok: https://www.tiktok.com/@planableapp - Twitter: https://x.com/planableapp

Screenshots

Buffer4 screens
Planable4 screens

Verdict

The call

The clearest difference is in-app purchases: Planable at none against Buffer's 12. Planable also leads on iOS requirement (16.6 vs 18.0). Buffer's advantage is review sentiment (55% vs 28%) and ratings volume (34K vs 220). On price, rating, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Buffer sells 11 in-app purchases, starting at $5.99 per month. Planable asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.7 for Buffer against 4.7 for Planable. That said, the two scores are not equally well evidenced: Buffer has 34K ratings behind it against 220, so its average is the more settled of the two. Written reviews are what separate them: 55% of Buffer's written reviews are positive against 28% of Planable's.

UpkeepUpdate frequency

Buffer ships an update weekly, Planable fortnightly. The most recent releases landed on September 26, 2026 and September 23, 2026 respectively.

Scorecard5 real differences · 6 level
Buffer versus Planable: the parameters behind the verdict, then further details
ParameterBufferPlanable
PriceFreeFree
Rating4.7 (34K ratings)4.7 (220 ratings)
Positive reviews54.6% of reviews — better27.6% of reviews
Number of ratings34K — better220
Update frequencyWeekly — betterFortnightly
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchasesFree with in-app purchases
Best chart rank#133 — better—
DevicesiPhone, iPad, Apple Watch — betteriPhone, iPad
Requires iOS18.016.6 — better
Further details — not scored
Size154 MB81 MB
Age rating4+4+
DeveloperBuffer, Inc.Planable Inc.

Customer experience

Buffer

All ratings34,422 ratings
Positive94.0%
Neutral2.7%
Negative3.3%
Written reviews573 reviews
Positive54.6%
Neutral10.1%
Negative35.3%

Planable

All ratings220 ratings
Positive92.3%
Neutral0.5%
Negative7.3%
Written reviews29 reviews
Positive27.6%
Neutral17.2%
Negative55.2%

Bugs and requests

Buffer

Reported bugs

5 issues
  • Drafts not registering in visual calendar
  • Inability to reorder scheduled posts
  • Inconsistent behavior between mobile and desktop versions
  • Automatic posting not working as expected
  • Issues with image/video quality and formatting

Requested features

5 requests
  • Add support for Twitter threads
  • Improve visual planning and calendar view
  • Integrate with more platforms like Slack and Discord
  • Allow more customization and control over posts
  • Provide better analytics and performance insights

Planable

Not enough reviews yet to summarise bugs or requests.

In-app purchases

11 purchases

Buffer

Subscriptions11
  • Essentials - 1 Channel$5.991 Month
  • Essentials+Team: 1 Channel$11.991 Month
  • Essentials - 2 Channels$11.991 Month
Show 8 more
  • Pro for 1 Month2 variants$14.991 Month
  • Essentials - 3 Channels$17.991 Month
  • Essentials - 4 Channels$23.991 Month
  • Essentials - 5 Channels$29.991 Month
  • Essentials - 6 Channels$35.991 Month
  • Small Business$99.991 Month
  • Small Business for 1 Month$99.991 Month
  • Pro for 1 Year$144.991 Year
None

Planable

No in-app purchases

Questions

Is Buffer free?
Buffer is free to download, with in-app purchases available.
Is Planable free?
Planable is free to download, with no in-app purchases.
Which has better reviews, Buffer or Planable?
Buffer and Planable are both rated 4.7 out of 5 on the App Store, from 34K and 220 ratings respectively.
Do Buffer or Planable have ads?
Neither Buffer nor Planable shows ads.
Which is updated more often, Buffer or Planable?
Buffer ships an update weekly, and Planable fortnightly. Most recently, Buffer was updated on September 26, 2026 and Planable on September 23, 2026.

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