Metricool

Metricool

Social media management tool

99 ratings
109 reviews
Free
In-App Purchases

Details

  • Released
  • Updated
  • January 12, 2016
  • July 29, 2026
Metricool screenshot #1 for iPhone
Metricool screenshot #2 for iPhone
Metricool screenshot #3 for iPhone
Metricool screenshot #4 for iPhone
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About

This app helps you manage, plan, and optimize your social media and digital advertising efforts. Schedule posts, engage with your audience from a unified inbox, and analyze performance across multiple platforms. It also allows for the management of ad campaigns.

Schedule posts across multiple platforms
Unified inbox for messages and comments
Manage digital ad campaigns
Track social media analytics
Generate custom reports
Visual content calendar
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What's New in Metricool

3.23.0

July 29, 2026

Minor improvements Bugfixing

Subscription plans

Starter Mobile 5

Manage social accounts for up to 5 brands.

$30.001 Month
How to cancel Metricool subscription ⁉️

User reviews

Useless app.

Free version is so bad how can someone pay 50$/month. App lack in features, interface looks like apps 10years ago

Feedback

Bon outil, mais est-ce que vous pouvez réparer l'enregistrement des notes dans l'app, s'il plait?

Broken auth

SSO doesn’t work. Saw a response from metricool to change the account type and add a password, this is unacceptable and poor engineering. The web app dev team did a great job but their iOS team needs a serious look- I do this for a living and know this is solvable with the right hires.

Response from developer

TThanks for the kind words about the web, glad that part is working well for you. We hear you on the iOS SSO issue. Our current priority is the web experience, but we're passing your feedback along to keep pushing the mobile version forward. We appreciate you taking the time to share this, especially with your professional perspective.

Needs to take a hard look in the mirror

Too clunky, doesn’t capture data trends and insights correctly (or at all), and plans are way too expensive for a small single-person creator like me. Seems to be aiming for a high-level clientele without the UI or capability to back up the price. Decided to look for a new option for scheduling my posts once they lowered the monthly post limit to 20 across all accounts. Wish more thought was put into supporting smaller creators with a cheaper tier that gave less “brands” and more posts and insights. If you’re a smaller creator, go try Buffer or another scheduler instead that’s actually affordable for what it offers.
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Response from developer

Thank you for the honest feedback. Metricool is built with professional use in mind, and we know that's not the right fit for everyone, that's okay. We do offer a free plan with no time limit. Wishing you the best with whatever works for you.

Pretty useless

Using it to schedule posts is a huge pain and usually doesn’t work for every platform anyway. The one thing I liked was the monthly summaries. Now that those are gone I just don’t see the point

FAQ

What does Metricool do?

Metricool is an all-in-one tool designed to help users manage, plan, and optimize their social media strategy and digital advertising. It allows for scheduling posts, managing messages and comments from a single inbox, analyzing performance across various platforms, and monitoring ad campaigns.

What are the key features of Metricool?

Key features include an intuitive visual calendar for planning and scheduling posts across numerous social media platforms, a unified inbox for managing all messages and comments, tools to manage and analyze digital advertising campaigns (Facebook Ads, Google Ads, TikTok Ads), and comprehensive social media analytics with custom report generation.

Is Metricool free to use?

The application offers a free tier with in-app purchases for additional features or expanded capabilities. Users can download and utilize the basic functionalities without immediate cost, with options to upgrade for more advanced tools and services.

What social media platforms does Metricool support?

Metricool supports a wide range of platforms including Instagram, Facebook, Threads, YouTube, TikTok, LinkedIn, Pinterest, Twitter/X, Bluesky, Twitch, and Google Business Profile. It also integrates with Facebook Ads, Google Ads, and TikTok Ads for advertising management.

How can Metricool help with social media strategy?

Metricool aids in strategy by providing tools to schedule content at optimal times, analyze competitor performance, track key metrics across all connected platforms, and manage audience interactions efficiently. This centralized approach allows for data-driven decisions to refine and grow an online presence.