Metricool

Metricool

Social media management tool

105 ratings
113 reviews
Free
In-App Purchases

Details

  • Released
  • Updated
  • January 12, 2016
  • August 19, 2026
Metricool screenshot #1 for iPhone
Metricool screenshot #2 for iPhone
Metricool screenshot #3 for iPhone
Metricool screenshot #4 for iPhone
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About

This app helps you manage, plan, and optimize your social media and digital advertising efforts. Schedule posts, engage with your audience from a unified inbox, and analyze performance across multiple platforms. It also allows for the management of ad campaigns.

Schedule posts across multiple platforms
Unified inbox for messages and comments
Manage digital ad campaigns
Track social media analytics
Generate custom reports
Visual content calendar
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What's New in Metricool

3.23.4

August 19, 2026

Minor improvements Bugfixing

Subscription plans

Starter Mobile 5

Manage social accounts for up to 5 brands.

$30.001 Month
How to cancel Metricool subscription ⁉️

User reviews

App ist leider sehr fehlerhaft

Beim öffnen wird häufig nur ein weißer Bildschirm angezeigt. Selbst durch Deinstallation keine Veränderung. Außerdem häufig Fehlermeldungen.
Posts können so nicht eingeplant werden - dann ist ein Planungstool leider unbrauchbar…

Good idea but has bugs every now and then

Has to install it everyday to make it work

5 stars is a lie

The app is trash and the web functionality isnt much better. It is CONSTANTLY CRASHING! Not posting, bugging out losing post making progress. Dont get this app and dont give them your 25 a month this has been happening way to long. I cant even get the app to open today just black screen. Trash app dont support
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Unable to connect via data

App is stuck on the error message “enable cellular data”. Once I did, it wouldn’t connect. I deleted and reinstalled the app and still it doesn’t work. Silly error, can’t see myself paying for a subscription anytime soon, a shame because it has alot of Potential

Response from developer

Sorry about that. That message is actually a known display bug, it shows up instead of the real issue, which is usually incorrect login credentials. We're already on it to get this fixed. In the meantime, try resetting your password and logging in again, that should clear it up. If it's still stuck after that, reach out to our support chat with your device info and we'll take a closer look. We want you actually using all that potential you mentioned!

Useless app.

Free version is so bad how can someone pay 50$/month. App lack in features, interface looks like apps 10years ago

Response from developer

Thanks for the honest feedback, this kind of input matters to us. Metricool's core experience lives in the web platform, and the app was originally built as a companion to that, which is part of why the interface hasn't evolved as fast as the rest of the product. That said, we hear you, the app is being used more and more, and a redesign is already on our roadmap, along with a push to roll out new features there more quickly. In the meantime, we'd really encourage you to try the web version, it gives you the full picture of what Metricool can do. And if you have specific suggestions, help@metricool.com is always open, they genuinely shape what we build next.

FAQ

What does Metricool do?

Metricool is an all-in-one tool designed to help users manage, plan, and optimize their social media strategy and digital advertising. It allows for scheduling posts, managing messages and comments from a single inbox, analyzing performance across various platforms, and monitoring ad campaigns.

What are the key features of Metricool?

Key features include an intuitive visual calendar for planning and scheduling posts across numerous social media platforms, a unified inbox for managing all messages and comments, tools to manage and analyze digital advertising campaigns (Facebook Ads, Google Ads, TikTok Ads), and comprehensive social media analytics with custom report generation.

Is Metricool free to use?

The application offers a free tier with in-app purchases for additional features or expanded capabilities. Users can download and utilize the basic functionalities without immediate cost, with options to upgrade for more advanced tools and services.

What social media platforms does Metricool support?

Metricool supports a wide range of platforms including Instagram, Facebook, Threads, YouTube, TikTok, LinkedIn, Pinterest, Twitter/X, Bluesky, Twitch, and Google Business Profile. It also integrates with Facebook Ads, Google Ads, and TikTok Ads for advertising management.

How can Metricool help with social media strategy?

Metricool aids in strategy by providing tools to schedule content at optimal times, analyze competitor performance, track key metrics across all connected platforms, and manage audience interactions efficiently. This centralized approach allows for data-driven decisions to refine and grow an online presence.