Sprout Social vs Metricool
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Sprout Social
Manage your social media presence on the go with this companion app. It allows you to view messages, reply, schedule posts, and track engagement across multiple platforms from anywhere. Requires an existing account.
- Manage social media anywhere
- View all messages in one place
- Reply and assign tasks
- Post, schedule, or draft messages
- Track post engagement metrics
- Receive notifications for new messages
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The perfect companion app for Sprout Social so you can manage your social media anywhere. You must have a Sprout Social account to use this app. Sprout Social is a social media management and engagement platform that helps you manage your X, Facebook, Instagram, TikTok, LinkedIn, Google My Business, and Tripadvisor profiles all in one place. Your favorite Sprout features are now available on the go: • See all of your messages in one place • Easily reply, view conversation history, and assign a task from a message • Quickly post, schedule, queue or draft a new message • View retweets, clicks, shares, replies and more for individual posts • Get notified of new social messages
Metricool
This app helps you manage, plan, and optimize your social media and digital advertising efforts. Schedule posts, engage with your audience from a unified inbox, and analyze performance across multiple platforms. It also allows for the management of ad campaigns.
- Schedule posts across multiple platforms
- Unified inbox for messages and comments
- Manage digital ad campaigns
- Track social media analytics
- Generate custom reports
- Visual content calendar
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Schedule, Manage & Grow Your Social Media Metricool is your all-in-one tool to manage, plan, and optimize your social media strategy and digital advertising. Save time, automate tasks, and centralize all your accounts in one place. Connect with Instagram, Facebook, Threads, YouTube, TikTok, LinkedIn, Pinterest, Twitter/X, Bluesky, Twitch, Google Business Profile, Facebook Ads, Google Ads, and TikTok Ads. PLAN & SCHEDULE POSTS AUTOMATICALLY Organize your content with an intuitive visual calendar. Schedule posts across all platforms at the best time for your audience with Metricool. Get notifications to ensure everything is published as planned. MANAGE MESSAGES & COMMENTS FROM ONE INBOX Reply to messages and comments from all social media without leaving Metricool. Collaborate with your team and never work alone. OPTIMIZE YOUR DIGITAL ADVERTISING Manage and analyze Facebook Ads, Google Ads, and TikTok Ads campaigns. Monitor ad performance in real time to maximize your ROI. ALL YOUR SOCIAL MEDIA ANALYTICS IN ONE PLACE Track your performance across all social media platforms in minutes. Generate custom reports with just one click. Analyze competitors and refine your strategy. NEED HELP? Contact our live support or visit our Help Center. info@metricool.com Download Metricool and take full control of your digital strategy on the go!
Screenshots
Verdict
The clearest difference is rating: Sprout Social at 4.2 against Metricool's 2.7. Sprout Social also leads on in-app purchases (none vs 1) and review sentiment (47% vs 28%). Metricool's advantage is iOS requirement (15.0 vs 17.0). On price, update cadence, ads and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Metricool sells 1 in-app purchase, starting at $30.00 per month. Sprout Social asks for nothing beyond the download.
Sprout Social holds the better App Store score, 4.2 against 2.7. That said, the two scores are not equally well evidenced: Sprout Social has 1.3K ratings behind it against 110, so its average is the more settled of the two. Written reviews point the same way: 47% of Sprout Social's written reviews are positive against 28% of Metricool's.
Both ship on a similar rhythm, roughly every 2 weeks. The most recent releases landed on September 21, 2026 and September 20, 2026 respectively.
| Parameter | Sprout Social | Metricool |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (1.3K ratings) — better | 2.7 (110 ratings) |
| Positive reviews | 46.6% of reviews — better | 27.6% of reviews |
| Number of ratings | 1.3K — better | 110 |
| Update frequency | Every 2 weeks | Every 2 weeks |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Freemium | Free with in-app purchases |
| Devices | iPhone, iPad | iPhone, iPad, iPod — better |
| Requires iOS | 17.0 | 15.0 — better |
| Further details — not scored | ||
| Size | 104 MB | 148 MB |
| Age rating | 17+ | 4+ |
| Developer | Sprout Social, Inc. | Metricool Software SL |
Customer experience
Sprout Social
Metricool
Bugs and requests
Sprout Social
Reported bugs
9 issues- Scheduled posts not showing up
- Inability to remove posts from the queue
- Login screen freezes
- Incompatible with older devices
- Certain messages not showing in Smart Inbox
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- Unable to download the app
- New update broke the app, can't view FB private messages
- Scheduled Instagram posts won't automatically open to their app
- Notifications greyed out and can't be edited
Requested features
8 requests- Ability to macro, translate comments/messages and change sentiment on a post
- More characters allowed, ability to post more than 4 pictures, post videos and pictures in the same post
- Dark mode option
- Advanced analytics dashboard
- Ability to crop from the app on your phone
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- Ability to edit through the app like you can on Instagram
- More robust notification system for Instagram video posting
- Ability to access reports on mobile
Metricool
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Sprout Social
No in-app purchases
Metricool
- Starter Mobile 5$30.001 Month
