Metricool vs Linktree
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Metricool
This app helps you manage, plan, and optimize your social media and digital advertising efforts. Schedule posts, engage with your audience from a unified inbox, and analyze performance across multiple platforms. It also allows for the management of ad campaigns.
- Schedule posts across multiple platforms
- Unified inbox for messages and comments
- Manage digital ad campaigns
- Track social media analytics
- Generate custom reports
- Visual content calendar
Read full descriptionHide full description
Schedule, Manage & Grow Your Social Media Metricool is your all-in-one tool to manage, plan, and optimize your social media strategy and digital advertising. Save time, automate tasks, and centralize all your accounts in one place. Connect with Instagram, Facebook, Threads, YouTube, TikTok, LinkedIn, Pinterest, Twitter/X, Bluesky, Twitch, Google Business Profile, Facebook Ads, Google Ads, and TikTok Ads. PLAN & SCHEDULE POSTS AUTOMATICALLY Organize your content with an intuitive visual calendar. Schedule posts across all platforms at the best time for your audience with Metricool. Get notifications to ensure everything is published as planned. MANAGE MESSAGES & COMMENTS FROM ONE INBOX Reply to messages and comments from all social media without leaving Metricool. Collaborate with your team and never work alone. OPTIMIZE YOUR DIGITAL ADVERTISING Manage and analyze Facebook Ads, Google Ads, and TikTok Ads campaigns. Monitor ad performance in real time to maximize your ROI. ALL YOUR SOCIAL MEDIA ANALYTICS IN ONE PLACE Track your performance across all social media platforms in minutes. Generate custom reports with just one click. Analyze competitors and refine your strategy. NEED HELP? Contact our live support or visit our Help Center. info@metricool.com Download Metricool and take full control of your digital strategy on the go!
Linktree
Create a single, customizable link to house all your online content. Share your social media, products, music, and more from one central hub. Track audience engagement with detailed analytics.
- Create a free Linktree URL
- Add various content types (links, music, videos, products)
- Customize design with colors, fonts, and backgrounds
- Share link across social media and other platforms
- Track audience insights and analytics
- Organize saved, bought, and subscribed items
Read full descriptionHide full description
Linktree is the largest link in bio tool used by over 70 million people and organizations around the world. Make your free Linktree in minutes to focus your fans, grow your following, and sell products with one simple link. NEW: Now you can find everything you've saved, bought, downloaded and subscribed to within in the Linktree app. With Linktree, you can be your whole self on one platform rather than a sliver of yourself on many. All the things you do online. All together now. Here’s how it works: 1. Claim your Linktree URL for free (linktr.ee/yourname) 2. Add links, music, playlists, videos, podcasts, forms, causes, products, profiles, a store, your menu, live stream, anything you want! 3. Customize your design to match your brand and style. Get complete control of colors, fonts, button styles, add a bio, and even upload custom background images and videos. You can also select from pre-made themes to get going even faster. 4. Share your Linktree everywhere and anywhere to connect everyone with everything you do. Add your Linktree to your social profiles, email signature, resume and even get your own QR code to use on menus, brochures, or maybe project it on the side of a building, it’s up to you! 5. Learn what works, get insights and detailed insights about your audience, what they click on, where they come from, and tons more. Tell your story with Linktree. Download today and get creating.
Screenshots
Verdict
The clearest difference is rating: Linktree at 4.8 against Metricool's 2.6. Linktree also leads on ratings volume (62K vs 117) and review sentiment (51% vs 27%). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Metricool sells 1 in-app purchase, starting at $30.00 per month and Linktree sells 12 in-app purchases, starting at $4.99 per month. Whichever you choose, the download price is not the number that matters.
Linktree holds the better App Store score, 4.8 against 2.6. That said, the two scores are not equally well evidenced: Linktree has 62K ratings behind it against 117, so its average is the more settled of the two. Written reviews point the same way: 27% of Metricool's written reviews are positive against 51% of Linktree's.
Metricool ships an update every 2 weeks, Linktree weekly. Both last shipped on October 24, 2026.
| Parameter | Metricool | Linktree |
|---|---|---|
| Price | Free | Free |
| Rating | 2.6 (117 ratings) | 4.8 (62K ratings) — better |
| Positive reviews | 26.7% of reviews | 50.6% of reviews — better |
| Number of ratings | 117 | 62K — better |
| Update frequency | Every 2 weeks | Weekly — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Best chart rank | #162 | #52 — better |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 15.0 — better | 15.5 |
| Further details — not scored | ||
| Size | 150 MB | 135 MB |
| Age rating | 4+ | 12+ |
| Developer | Metricool Software SL | Linktree |
Customer experience
Metricool
Linktree
Bugs and requests
Metricool
Not enough reviews yet to summarise bugs or requests.
Linktree
Reported bugs
5 issues- Unable to log in or create new account
- Inability to edit or remove links
- Inconsistent performance and UI issues
- Broken link sharing and analytics features
- Accounts being banned without clear explanation
Requested features
5 requests- Add ability to group links
- Improve analytics and insights
- Allow more customization options
- Integrate with more social platforms
- Fix issues with login and account management
In-app purchases
Metricool
- Starter Mobile 5$30.001 Month
Linktree
- Linktree Starter$4.991 Month
- Linkstree Starter$7.991 Month
- Linktree Pro7 Days trial$12.991 Month
Show 9 moreShow fewer
- Linktree Pro7 Days trial$14.991 Month
- Linktree Premium$23.991 Month
- Linktree Premium$34.991 Month
- Linktree Starter$47.991 Year
- Linktree Starter$69.991 Year
- Linktree Pro7 Days trial$129.991 Year
- Linktree Pro7 Days trial$143.991 Year
- Linktree Premium$234.991 Year
- Linktree Premium$359.991 Year







