Comparison

Buffer vs WOWMI

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Buffer

Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.

Highlights
  • Cross-platform posting
  • Content scheduling
  • Idea organization
  • Performance analytics
  • Calendar view
  • Apple Watch app
Features
Read full description

Post to every social platform with a single app — simple, flexible, and powerful. Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone. Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed. What’s new in v15.0 • Fresh new design with Apple’s Liquid Glass system • Brand-new Apple Watch app (queues, goals, streaks, ideas) • Capture ideas instantly with the iOS Shortcut, Action Button, or on your wrist • New calendar day view across all channels WHY CREATORS LOVE BUFFER PLAN, SCHEDULE, AND PUBLISH • Share to Instagram, Threads, TikTok, Facebook, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon, and more. • Schedule YouTube Shorts, TikToks, Instagram Reels, and Stories. • Cross-post content across platforms with a single tap KEEP YOUR IDEAS ORGANIZED • Save inspiration in a central content library • Use tags to keep ideas organized by theme or campaign • Move ideas straight to your schedule when ready SEE WHAT WORKS • Simple analytics and reports show your top-performing posts • Track growth, clicks, and engagement A CALENDAR BUILT FOR CREATORS • Get an at-a-glance view of your upcoming posts • Drill down from a monthly to weekly view NEED HELP? Our friendly team is here for you with world-class support via email and social. Email: hello@buffer.com Twitter: @buffer Facebook: http://facebook.com/bufferapp Instagram: @buffer Pinterest: https://www.pinterest.com/bufferapp/ TikTok: https://www.tiktok.com/@bufferapp Privacy Policy: https://buffer.com/privacy Terms of Use: https://buffer.com/legal/terms-of-use/year/2023

About

WOWMI

This app allows businesses to manage and deploy their content ecosystem. Users can view and share content, record live video, and schedule posts across multiple social media platforms. It also includes a direct chat feature for customer support.

Highlights
  • Content viewing and sharing
  • Live video recording with scripts
  • Multi-platform social media scheduling
  • Direct customer support chat
  • Ecosystem rollout management
Features
Read full description

You’ve created amazing content for your business with the help of WOWMI, but now you need to use it to its fullest extent. The WOWMI App gives you the ability to rollout your Ecosystem how you want and when you want. You can view your content and share links to your website while you’re with a client, record live video using the scripts provided and, best of all, you can post to all three of your social media platforms at a time of your choosing. At WOWMI, your business is our business, which is why we’ve included a chat feature to provide you with a direct line of communication to the support team. Download the App now to take your marketing to the next level!

Screenshots

Buffer4 screens
WOWMI4 screens

Verdict

The call

The clearest difference is review sentiment: Buffer at 55% against WOWMI's 0%. Buffer also leads on update cadence (every 5 days vs every 6 weeks) and ratings volume (34K vs 13). WOWMI's advantage is in-app purchases (none vs 12) and iOS requirement (13.0 vs 18.0). On price, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Buffer sells 11 in-app purchases, starting at $5.99 per month. WOWMI asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

Buffer holds the better App Store score, 4.7 against 4.5. That said, the two scores are not equally well evidenced: Buffer has 34K ratings behind it against 13, so its average is the more settled of the two. Written reviews point the same way: 55% of Buffer's written reviews are positive against 0% of WOWMI's.

UpkeepUpdate frequency

Buffer ships an update every 5 days, WOWMI every 6 weeks. The most recent releases landed on September 29, 2026 and June 4, 2026 respectively.

Scorecard8 real differences · 3 level
Buffer versus WOWMI: the parameters behind the verdict, then further details
ParameterBufferWOWMI
PriceFreeFree
Rating4.7 (34K ratings) — better4.5 (13 ratings)
Positive reviews54.6% of reviews — better0.0% of reviews
Number of ratings34K — better13
Update frequencyEvery 5 days — betterEvery 6 weeks
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchasesFree — better
Best chart rank#153 — better—
DevicesiPhone, iPad, Apple Watch — betteriPhone, iPod
Requires iOS18.013.0 — better
Further details — not scored
Size154 MB77 MB
Age rating4+4+
DeveloperBuffer, Inc.WOWMI, LLC

Customer experience

Buffer

All ratings34,453 ratings
Positive94.0%
Neutral2.7%
Negative3.3%
Written reviews573 reviews
Positive54.6%
Neutral10.1%
Negative35.3%

WOWMI

All ratings13 ratings
Positive84.6%
Neutral0.0%
Negative15.4%
Written reviews1 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

Bugs and requests

Buffer

Reported bugs

5 issues
  • Drafts not registering in visual calendar
  • Inability to reorder scheduled posts
  • Inconsistent behavior between mobile and desktop versions
  • Automatic posting not working as expected
  • Issues with image/video quality and formatting

Requested features

5 requests
  • Add support for Twitter threads
  • Improve visual planning and calendar view
  • Integrate with more platforms like Slack and Discord
  • Allow more customization and control over posts
  • Provide better analytics and performance insights

WOWMI

Not enough reviews yet to summarise bugs or requests.

In-app purchases

11 purchases

Buffer

Subscriptions11
  • Essentials - 1 Channel$5.991 Month
  • Essentials+Team: 1 Channel$11.991 Month
  • Essentials - 2 Channels$11.991 Month
Show 8 more
  • Pro for 1 Month2 variants$14.991 Month
  • Essentials - 3 Channels$17.991 Month
  • Essentials - 4 Channels$23.991 Month
  • Essentials - 5 Channels$29.991 Month
  • Essentials - 6 Channels$35.991 Month
  • Small Business$99.991 Month
  • Small Business for 1 Month$99.991 Month
  • Pro for 1 Year$144.991 Year
None

WOWMI

No in-app purchases

Questions

Is Buffer free?
Buffer is free to download, with in-app purchases available.
Is WOWMI free?
WOWMI is free to download, with no in-app purchases.
Which has better reviews, Buffer or WOWMI?
Buffer is rated higher. Buffer averages 4.7 out of 5 from 34K ratings, while WOWMI averages 4.5 from 13 ratings.
Do Buffer or WOWMI have ads?
Neither Buffer nor WOWMI shows ads.
Which is updated more often, Buffer or WOWMI?
Buffer ships an update every 5 days, and WOWMI every 6 weeks. Most recently, Buffer was updated on September 29, 2026 and WOWMI on June 4, 2026.

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