Comparison

Buffer vs Tocation

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Buffer

Streamline your social media presence by planning, scheduling, and publishing content across multiple platforms from one app. Engage with your audience and track performance with insightful analytics. Ideal for creators looking to grow their online presence efficiently.

Highlights
  • Cross-platform posting
  • Content scheduling
  • Idea organization
  • Performance analytics
  • Calendar view
  • Apple Watch app
Features
Read full description

Post to every social platform with a single app — simple, flexible, and powerful. Buffer helps creators stay consistent without the busywork. Plan and publish your posts automatically, engage with your audience, and keep track of what’s working, all from your phone. Whether you’re sharing your first TikTok, building an audience on LinkedIn, or running multiple accounts, Buffer gives you the tools to grow without feeling overwhelmed. What’s new in v15.0 • Fresh new design with Apple’s Liquid Glass system • Brand-new Apple Watch app (queues, goals, streaks, ideas) • Capture ideas instantly with the iOS Shortcut, Action Button, or on your wrist • New calendar day view across all channels WHY CREATORS LOVE BUFFER PLAN, SCHEDULE, AND PUBLISH • Share to Instagram, Threads, TikTok, Facebook, LinkedIn, YouTube, Pinterest, Bluesky, Mastodon, and more. • Schedule YouTube Shorts, TikToks, Instagram Reels, and Stories. • Cross-post content across platforms with a single tap KEEP YOUR IDEAS ORGANIZED • Save inspiration in a central content library • Use tags to keep ideas organized by theme or campaign • Move ideas straight to your schedule when ready SEE WHAT WORKS • Simple analytics and reports show your top-performing posts • Track growth, clicks, and engagement A CALENDAR BUILT FOR CREATORS • Get an at-a-glance view of your upcoming posts • Drill down from a monthly to weekly view NEED HELP? Our friendly team is here for you with world-class support via email and social. Email: hello@buffer.com Twitter: @buffer Facebook: http://facebook.com/bufferapp Instagram: @buffer Pinterest: https://www.pinterest.com/bufferapp/ TikTok: https://www.tiktok.com/@bufferapp Privacy Policy: https://buffer.com/privacy Terms of Use: https://buffer.com/legal/terms-of-use/year/2023

About

Tocation

Features
Read full description

Tocation brings your contacts, contact groups, and team conversations together in one simple app. Whether you're managing a growing customer list or coordinating with your team, Tocation helps you stay organized without the clutter of spreadsheets and disconnected tools. KEY FEATURES • Contact Management — Save names, phone numbers, emails, and addresses in one organized address book • Contact Groups — Organize contacts into groups for easier management and communication • Bulk Import — Import hundreds of contacts at once from an Excel file, no manual entry required • Team Chat — Message individual contacts or entire groups directly from the app • Multi-Organization Support — Switch between different organizations or workspaces • Favorites — Mark your most important contacts for quick access Tocation is built for individuals and teams who need a fast, reliable way to manage relationships and communication without switching between multiple apps. Download Tocation today and simplify how you manage contacts and conversations.

Screenshots

Buffer4 screens
Tocation4 screens

Verdict

The call

The clearest difference is in-app purchases: Tocation at none against Buffer's 12. Tocation also leads on iOS requirement (15.0 vs 18.0). Buffer's advantage is update cadence (every 5 days vs every 4 weeks) and chart position (#137 vs unranked). On price, ads and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Buffer sells 11 in-app purchases, starting at $5.99 per month. Tocation asks for nothing beyond the download.

UpkeepUpdate frequency

Buffer ships an update every 5 days, Tocation every 4 weeks. The most recent releases landed on October 12, 2026 and September 24, 2026 respectively.

Scorecard4 real differences · 7 level
Buffer versus Tocation: the parameters behind the verdict, then further details
ParameterBufferTocation
PriceFreeFree
Rating4.7 (35K ratings) — better—
Positive reviews54.4% of reviews—
Number of ratings35K — better—
Update frequencyEvery 5 days — betterEvery 4 weeks
AdsNoNo
In-app purchasesYesNo — better
MonetizationFree with in-app purchases—
Best chart rank#137 — better—
DevicesiPhone, iPad, Apple WatchiPhone, iPad, iPod
Requires iOS18.015.0 — better
Further details — not scored
Size154 MB23 MB
Age rating4+4+
DeveloperBuffer, Inc.Youssef Magdy

Bugs and requests

Buffer

Reported bugs

5 issues
  • Drafts not registering in visual calendar
  • Inability to reorder scheduled posts
  • Inconsistent behavior between mobile and desktop versions
  • Automatic posting not working as expected
  • Issues with image/video quality and formatting

Requested features

5 requests
  • Add support for Twitter threads
  • Improve visual planning and calendar view
  • Integrate with more platforms like Slack and Discord
  • Allow more customization and control over posts
  • Provide better analytics and performance insights

Tocation

Not enough reviews yet to summarise bugs or requests.

In-app purchases

11 purchases

Buffer

Subscriptions11
  • Essentials - 1 Channel$5.991 Month
  • Essentials+Team: 1 Channel$11.991 Month
  • Essentials - 2 Channels$11.991 Month
Show 8 more
  • Pro for 1 Month2 variants$14.991 Month
  • Essentials - 3 Channels$17.991 Month
  • Essentials - 4 Channels$23.991 Month
  • Essentials - 5 Channels$29.991 Month
  • Essentials - 6 Channels$35.991 Month
  • Small Business$99.991 Month
  • Small Business for 1 Month$99.991 Month
  • Pro for 1 Year$144.991 Year
None

Tocation

No in-app purchases

Questions

Is Buffer free?
Buffer is free to download, with in-app purchases available.
Is Tocation free?
Tocation is free to download, with no in-app purchases.
Do Buffer or Tocation have ads?
Neither Buffer nor Tocation shows ads.
Which is updated more often, Buffer or Tocation?
Buffer ships an update every 5 days, and Tocation every 4 weeks. Most recently, Buffer was updated on October 12, 2026 and Tocation on September 24, 2026.

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