FRASERS.com vs In The Style
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
FRASERS.com
Discover a curated selection of fashion, beauty, and home goods from a renowned department store. Shop top brands, exclusive offers, and new collections. Save items to your wishlist and share with friends.
- Shop fashion, beauty, and home products
- Browse best-in-class and luxury brands
- Access family brand collections
- Receive exclusive offer notifications
- Save items to a Wish List
- Share products with friends
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Welcome to FRASERS. This is the House of Fraser you know and love… but with a refresh. A new look, a new approach and a new way to shop. Honouring the brand’s legacy, we’ve looked back to its inception in 1849, to make a return to our FRASERS roots. Playing on our beginnings as Arthur and Frasers and Frasers & Sons, we’re reclaiming the FRASERS name. We’ll be bringing you the very best curation of products, chosen with you in mind. You’ll be able to browse and buy from the same best-in-class brands across fashion, beauty and home, alongside some exciting new additions. This is your life, styled. By the nation’s lifestyle editor. Get ready to… - Shop the best of our family brands, from Sports Direct to Evans Cycles and GAME, all under one roof - Shop a selection of our favourite designer pieces from some of luxury’s biggest names - Get notifications about exclusive offers and new collections - Save products to your Wish List to buy later and share items you love with your friends Consider us your 24/7 Frasers store.
In The Style
Shop the latest women's fashion trends and exclusive collaborations anytime, anywhere. Discover hundreds of new styles weekly, from casual to party wear, with personalized recommendations and deal notifications.
- Shop entire range
- Exclusive collaboration collections
- Personalized recommendations
- Wishlist function
- New styles added daily
- Deal and discount notifications
- Global shopping
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If you’re looking to take your style game to the next level, the In The Style app has got your back babe. Whether you’re looking for the latest trends at affordable prices or the hottest collaborations of the season, you can shop it all 24/7 on the move. From classic casual pieces to killer party looks, we have hundreds of new styles dropping weekly to choose from. Download now and enjoy the following features: - The entire In The Style range at your fingertips - Access to our exclusive collaboration collections including Lorna Luxe, Fashion Influx and Billie Faiers - Personalised recommendations to help take your style to the next level - Simple wishlist function so you can save all your fave styles for later - Brand new styles added daily - Notifications letting you know about the best deals and discounts as soon as they drop - Global shopping - Quick and easy checkout So…What are you waiting for?!
Screenshots
Verdict
The clearest difference is rating: FRASERS.com at 4.7 against In The Style's 4.2. FRASERS.com also leads on ads (none vs shown) and review sentiment (63% vs 36%). On price, update cadence, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
FRASERS.com holds the better App Store score, 4.7 against 4.2. Both are backed by a comparable volume of ratings — 472 and 153 respectively. Written reviews point the same way: 63% of FRASERS.com's written reviews are positive against 36% of In The Style's.
Both ship on a similar rhythm, roughly every 3 weeks. The most recent releases landed on October 25, 2026 and October 24, 2026 respectively.
| Parameter | FRASERS.com | In The Style |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (472 ratings) — better | 4.2 (153 ratings) |
| Positive reviews | 62.5% of reviews — better | 36.1% of reviews |
| Number of ratings | 472 — better | 153 |
| Update frequency | Every 3 weeks | Every 3 weeks |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 15.6 | 15.0 — better |
| Further details — not scored | ||
| Size | 70 MB | 201 MB |
| Age rating | 4+ | 4+ |
| Developer | House of Fraser | In The Style Fashion Ltd |
Customer experience
FRASERS.com
In The Style
User reviews
FRASERS.com
From 472 App Store ratingsWhat we love
- 🚀 Easy to navigate
- 👍 Great selection of products
- 💰 Good prices and discounts
- 🚚 Fast delivery
- ⭐ Excellent quality products
Room to improve
- 🐛 Buggy app with crashes and glitches
- ❌ Poor customer service and lack of communication
- 🔍 Difficult to find specific items and filter options
- 💰 Expensive delivery and return fees
- 🤔 Misleading product descriptions and sizing information
In The Style
From 153 App Store ratingsWhat we love
- 👗 Wide range of sizes and inclusive sizing options
- 💰 Affordable pricing with frequent sales and discounts
- 🚚 Quick delivery options available
- 📱 User-friendly interface and easy navigation
- ✨ Trendy clothing collections and celebrity collaborations
Room to improve
- 🐛 App crashes frequently during checkouts and new launches
- 🔄 App doesn't retain filters or search preferences
- 💳 Payment processing failures and glitches
- 📦 Inconsistent delivery times despite paid expedited options
- ❌ Poor customer service responsiveness across all channels
Bugs and requests
FRASERS.com
Reported bugs
5 issues- App crashes and freezes frequently
- Order tracking and status information not reliable
- Unable to change email address or other account details
- Inconsistent pricing and availability between app and website
- Delivery issues and lost/missing items
Requested features
5 requests- Improve search and filtering capabilities
- Provide better customer support and communication channels
- Simplify the returns process
- Integrate loyalty program and points tracking
- Enhance mobile app functionality and stability
In The Style
Reported bugs
19 issues- App fails to send automated access code emails
- Login functionality broken - unable to log in
- Severe app lagging during checkout process
- App crashes when new collections or promotions launch
- Basket empties after app crash, losing items
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- Filters reset when sorting by price or other criteria
- Stock shown as available but unavailable when selecting size
- Payment page glitches regardless of payment method
- App shows different prices than website
- Discount codes display as expired when attempting use
- Money charged but orders not processed or confirmed
- App closes itself randomly and requires reopening
- Front page doesn't update with new items until app reset
- Search throws users to unexpected pages
- Size filter shows items only available in different sizes
- App doesn't remember password despite save feature
- Klarna and Clearpay payment methods fail to load
- Items in basket cannot be edited without deletion
- Large font text overlaps input fields for accessibility
Requested features
13 requests- Restore Clearpay and Laybuy payment methods
- Fix app filters to persist across navigation
- Add wishlist feature back to app
- Implement edit button in basket for size/color/quantity changes
- Add US currency support for international customers
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- Restore live chat customer service
- Add order history and tracking visibility
- Auto-populate customer details at checkout
- Improve app performance during new collection launches
- Extend curve sizing range beyond size 24
- Provide free return labels
- Add accessibility features for visually impaired users
- Implement proper inventory sync between app and website
In-app purchases
FRASERS.com
No in-app purchases
In The Style
No in-app purchases
Questions
Is FRASERS.com free?
Is In The Style free?
Which has better reviews, FRASERS.com or In The Style?
Do FRASERS.com or In The Style have ads?
Which is updated more often, FRASERS.com or In The Style?
Other comparisons
