Comparison

WICShopper vs Carter's

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

WICShopper

Easily check WIC product eligibility and benefit balances while shopping. Scan items to confirm they are WIC approved and see if you have enough benefits remaining for your purchase. Supports WIC programs in numerous states.

Highlights
  • Scan products for WIC eligibility
  • Check WIC benefit balances
  • Verify if enough benefits remain for purchase
  • Download current and future benefits
  • Capture benefit images for smart card states
Features
Currently charting
Read full description

**** IMPORTANT!!! ***PLEASE READ!: WICShopper CURRENTLY SUPPORTS THE WIC PROGRAMS IN THE FOLLOWING STATES: Alaska Alabama Chickasaw Nation (Summer Lunch Program only) Colorado Connecticut Florida Hawaii Idaho Iowa ITC Arizona ITC Nevada Kansas Kentucky Louisiana (Verification only) Maine Massachusetts Missouri Mississippi Nebraska Nevada New Hampshire New Jersey North Dakota Ohio Oklahoma Oregon Otoe-Missouria (Summer EBT) Passamaquoddy Tribe Pleasant Point Pennsylvania Rhode Island Tennessee Utah Vermont Washington West Virginia WIC Overseas Wyoming WICShopper WILL NOT WORK IN OTHER STATES. We are adding new states all the time, so please check back soon if you participate in another WIC program! Grocery shopping for foods allowed by your WIC* program can be confusing. Much of the problem is from not knowing exactly what products you can purchase with your WIC benefits. WICShopper is here to help you shop with confidence. Using WICShopper, you can check the WIC eligibility of products while you shop! In all of our supported WIC programs, you can use your phone to scan products to check their WIC eligibility. In most supported states, you may register your eWIC card, then automatically download your CURRENT and FUTURE benefits every time you shop! WICShopper doesn’t just tell you if the product is WIC eligible… it tells you if you have enough WIC benefits left to purchase the product! In states that use "smart cards" such as Texas, New Mexico and Louisiana it is not possible to load your prescription because it is stored on your card. In these states, you can use the app to capture and store an image of your benefits to use the next time you shop. Here is what WIC participants are saying about WICShopper: "This app ROCKS! I was able to see my balance & the best part was being able to scan barcodes! Saved me a lot of headaches! Love this app, very convenient!" "Loooooove this app!!! So helpful, simple and useful! I've recommended it to everyone I know with the benefits. Thanks for making it." "Awesome app. I love being able to see my wic balance with out having to save and scramble for a recent reciept when I need to go to the store. Very convenient!" "LOVE IT!!!!!! I can never find my receipt so this is very convenient and handy. Even if this app was $1 I would pay for it." "This is awesome u know how many times ive got up to the register n it not b wic approved or something is wrong. Now i can check b4 thank u" "U can scan it to make sure it's approved ?!? Awesome!!" "This is a wonderful app. I love the options it has for recipes, and its so helpful to remember the benefits your recieving for the month. Its also nice that the App. sends you a reminder on the last day to use your benefits." "Thought this was neat cause u don't know ur wic balance unless u go to the store n get a receipt. It even lets u scan stuff to see if its wic approved" "Aww me gusto!" "I live in Iowa and this app has been SUCH a lifesaver! I am using the barcode scanner constantly because there are things covered by WIC that I never knew about and it's so handy! Juggling my 3 girls at the store is hard enough without having to wonder "is this covered?" or "did I use all of that already?" I love that when you scan an item it bot only tells you if its allowed but it tells you exactly how much is allowed! I couldn't be happier. :)" "I have it and love it takes the guess out of shopping for my daughter." "This is awesome!! Since we don't have checks anymore I've been forgetting what all I have left lol." We are adding new states as quickly as possible, so if your state isn't listed please check back soon! To learn more about WICShopper, please visit our website @ www.ebtshopper.com. * Special Supplemental Nutrition Program for Women, Infants, and Children

About

Carter's

Discover and shop styles for babies, toddlers, and big kids from five beloved family brands. Find curated collections for specific needs like bedtime or gifts, and enjoy convenient shopping options like curbside pickup and same-day delivery.

Highlights
  • Shop 5 family brands in one app
  • Check local store inventory
  • Curbside pickup & same-day delivery
  • Track Carter's Rewards
  • App-exclusive launches
  • Browse sustainable essentials
Features
Currently charting
Read full description

The Carter's app makes shopping for your little ones easier than ever — with styles from all 5 brands: Carter's®, OshKosh B'gosh®, Skip Hop®, Little Planet®, and Otter Avenue™. Whether you're shopping for baby, toddler, or big kid, the app helps you find what you need fast, with curated collections for bedtime, playtime, gift-giving, and more. Key Features: - Shop all 5 brands in one place - Quickly check local store inventory - Choose curbside pickup or same-day delivery (where available) - Track and redeem Carter's Rewards - Stay up to date with app-exclusive launches - Easily browse soft, sustainable essentials for every age and stage Save time, stay inspired, and shop confidently — right from your phone.

Screenshots

WICShopper4 screens
Carter's4 screens

Verdict

The call

The clearest difference is update cadence: Carter's at fortnightly against WICShopper's every 2 months. WICShopper's advantage is iOS requirement (14.0 vs 17.0). On price, rating, review sentiment and ratings volume there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.8 for WICShopper against 4.9 for Carter's. Both are backed by a comparable volume of ratings — 354K and 183K respectively. Written reviews are what separate them: 72% of WICShopper's written reviews are positive against 67% of Carter's's.

UpkeepUpdate frequency

WICShopper ships an update every 2 months, Carter's fortnightly. Both last shipped on September 30, 2026.

Scorecard2 real differences · 9 level
WICShopper versus Carter's: the parameters behind the verdict, then further details
ParameterWICShopperCarter's
PriceFreeFree
Rating4.8 (354K ratings)4.9 (183K ratings) — better
Positive reviews72.4% of reviews — better66.7% of reviews
Number of ratings354K — better183K
Update frequencyEvery 2 monthsFortnightly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
Best chart rank#164#134 — better
DevicesiPhone, iPad, iPod — betteriPhone, iPad
Requires iOS14.0 — better17.0
Further details — not scored
Size39 MB190 MB
Age rating12+4+
DeveloperJPMA, Inc.Carter's Retail, Inc.

Customer experience

WICShopper

All ratings353,919 ratings
Positive95.8%
Neutral1.5%
Negative2.7%
Written reviews442 reviews
Positive72.4%
Neutral8.4%
Negative19.2%

Carter's

All ratings182,666 ratings
Positive97.4%
Neutral1.2%
Negative1.4%
Written reviews442 reviews
Positive66.7%
Neutral5.2%
Negative28.1%

User reviews

WICShopper

From 354K App Store ratings

What we love

  • 🚀 Convenient and easy to use
  • 👍 Helpful for tracking benefits
  • 🔍 Barcode scanning feature
  • 📊 Useful calculators and tools
  • 🍲 Recipes and nutrition info

Room to improve

  • 🐛 App glitches and bugs
  • 🔍 Inaccurate product information
  • ⏱️ Slow benefit updates
  • 📱 Compatibility issues with certain devices
  • 🤔 Confusing or unclear features

Carter's

From 183K App Store ratings

What we love

  • 💕 Love the clothes
  • 💰 Great deals and rewards
  • 👍 Convenient app for shopping
  • 🛒 Smooth checkout process

Room to improve

  • 🐛 Glitchy app with errors
  • 🔍 Inaccurate inventory/filtering
  • 🔄 Items disappearing from cart
  • 🔒 Issues with password recovery
  • 🤔 Confusing/unintuitive layout

Bugs and requests

WICShopper

Reported bugs

5 issues
  • App crashing or freezing
  • Incorrect product eligibility
  • Benefit balance not updating properly
  • Login/card registration issues
  • Slow or unreliable performance

Requested features

5 requests
  • Ability to link multiple WIC cards
  • Improved product photos and descriptions
  • Real-time benefit balance updates
  • Offline mode for accessing info
  • Integration with store systems

Carter's

Reported bugs

4 issues
  • Unable to add items to cart
  • App crashes and freezes
  • Incorrect address auto-correction
  • Rewards not applying properly

Requested features

4 requests
  • Add a 'favorites' feature
  • Improve cart management
  • Better sync between app and website
  • More detailed product information

In-app purchases

None

WICShopper

No in-app purchases

None

Carter's

No in-app purchases

Questions

Is WICShopper free?
WICShopper is free to download, with no in-app purchases.
Is Carter's free?
Carter's is free to download, with no in-app purchases.
Which has better reviews, WICShopper or Carter's?
Carter's is rated higher. WICShopper averages 4.8 out of 5 from 354K ratings, while Carter's averages 4.9 from 183K ratings.
Do WICShopper or Carter's have ads?
Neither WICShopper nor Carter's shows ads.
Which is updated more often, WICShopper or Carter's?
WICShopper ships an update every 2 months, and Carter's fortnightly. Most recently, WICShopper was updated on September 30, 2026 and Carter's on September 30, 2026.
Which is more popular, WICShopper or Carter's?
WICShopper currently peaks at #164 in the App Store charts, and Carter's at #134. Chart position reflects recent download velocity rather than total install base.

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