Root vs Rowe Casa
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Root
Discover nontoxic and organic beauty products with easy browsing and exclusive content. Get early access to sales, new releases, and app-user-only offers. Shop securely and quickly with a streamlined checkout process.
- App-exclusive offers
- Early access to sales
- Easy product browsing
- Exclusive beauty content
- First-to-know notifications
- Secure and fast checkout
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Download the Root app for app-exclusive offers & early access to sales + new releases. Our mission is to create the best performing beauty products that are also nontoxic & affordable. EASY BROWSING Shop the freshest new arrivals across our entire catalog with an organized & easy to use interface. EXCLUSIVE CONTENT Tips & helpful beauty content galore. New content added weekly to help you increase product performance & application. Along with easy guides to help select the best products for you. EXCLUSIVE ACCESS Be first to know about exclusive offers and launches through first-to-know notifications and app-user-only early access. SECURE CHECKOUT IN A FLASH Tap, swipe, shop and order your new products in an instant with our super easy checkout.
Rowe Casa
Discover trusted natural wellness essentials for your home and family. Shop a wide collection of safe, non-toxic products crafted with high-quality ingredients. Enjoy exclusive app benefits like discounts, personalized offers, and loyalty rewards.
- Shop natural wellness products
- Exclusive app-only discounts
- Personalized offers and notifications
- Save favorite products for reordering
- Fast checkout with saved payment methods
- Order tracking
- Earn loyalty rewards
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Rowe Casa Organics makes it simple to shop your trusted natural wellness essentials through our beautifully designed mobile app. Explore a wide collection of safe, non-toxic products for your home and family, crafted with high-quality natural and organic ingredients and carefully tested for quality and consistency. Why Choose the Rowe Casa App? Complete Wellness Shopping Browse our full range of products including personal care, household essentials, baby care, clean beauty, and wellness support. From everyday favorites like deodorant and Elderberry Immune Support to natural cleaning solutions and skin care, you can find everything in one place. Exclusive App Benefits Enjoy app-only discounts, flash sales, and personalized offers. Opt in to notifications for order updates and promotions tailored to your interests. Seamless Shopping Experience Save your favorite products for quick reordering, enjoy lightning-fast checkout with saved payment methods, and track your order every step of the way—from our warehouse to your doorstep. Loyalty Rewards Earn points with every purchase and unlock exclusive rewards. Celebrate with special bonuses like birthday treats as part of our VIP community. Plus, enjoy app-only reward bonuses available exclusively to mobile app shoppers. Our Mission Rowe Casa is committed to ingredient transparency, rigorous quality testing, and providing natural options to support a cleaner lifestyle. Join hundreds of thousands of families who choose safer options for everyday living. Transform the way you shop for wellness and home care with products designed to support your journey to a cleaner, more natural lifestyle. Your path to non-toxic living starts here.
Screenshots
Verdict
The clearest difference is monetization model: Rowe Casa at free against Root's free with in-app purchases. Rowe Casa also leads on device support (3 vs 1). Root's advantage is update cadence (every 3 weeks vs every 4 months) and review sentiment (96% vs 75%). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
On the App Store both sit at effectively the same score — 4.9 for Root against 4.9 for Rowe Casa. That said, the two scores are not equally well evidenced: Root has 319 ratings behind it against 21, so its average is the more settled of the two. Written reviews are what separate them: 96% of Root's written reviews are positive against 75% of Rowe Casa's.
Root ships an update every 3 weeks, Rowe Casa every 4 months. The most recent releases landed on November 3, 2026 and October 30, 2026 respectively.
| Parameter | Root | Rowe Casa |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (319 ratings) — better | 4.9 (21 ratings) |
| Positive reviews | 95.7% of reviews — better | 75.0% of reviews |
| Number of ratings | 319 — better | 21 |
| Update frequency | Every 3 weeks — better | Every 4 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases | Free — better |
| Devices | iPhone | iPhone, iPad, iPod — better |
| Requires iOS | 16.4 | 15.0 — better |
| Further details — not scored | ||
| Size | 87 MB | 110 MB |
| Age rating | 4+ | 4+ |
| Developer | Root Pretty | Rowe Casa |
Customer experience
Root
Rowe Casa
In-app purchases
Root
No in-app purchases
Rowe Casa
No in-app purchases
