Proactive List vs PlanCoach
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Proactive List
This AI-powered to-do app helps users overcome procrastination by breaking down tasks into manageable steps. It offers motivational prompts, game-like guidance, and visual progress tracking in a minimalist pixel art style. Designed for those who struggle with starting tasks or maintaining motivation.
- AI-powered task breakdown
- Motivational prompts and guidance
- Visual progress tracking
- Minimalist pixel art design
- Local data storage
- Built-in statistics
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Crush Procrastination. Plan Proactively. Strike Hard. As a pioneer of AI-powered to-do apps, Proactive List is getting a major upgrade — now with a minimalist pixel art style, smarter models, and a more playful experience. Just type in any task or plan you want to complete — Proactive List will analyze and break it down step-by-step, pairing each step with encouragement and smart prompts to help you finish with ease. Built for procrastinators, people with ADHD, and “P-types”. (If you’re a “J-type,” maybe you don’t need it… or do you?) Why We Procrastinate: • Getting started is hard — we don’t know where to begin, so we don’t. • Fear of failure. • No sense of progress or feedback — goals feel too far away and motivation fades. AI-Powered Productivity: • Tasks are broken down with maximum clarity — and the first step is always easy, so you can start right away. • Every step comes with motivation and game-like guidance to keep you on track. • Visual progress tracking helps you stay aware and in control of your goals. What Makes a Great To-Do App: • Just 3MB in size. • Ultra-minimalist design. • All data stored locally on your device, with anonymized network requests. • Built-in statistics and insights. At the end of the day, a to-do app should help you get things done. Proactive List redefines planning as an active, AI-supported journey, giving your goals the momentum they deserve. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
PlanCoach
This app helps overcome procrastination and ADHD-related task initiation difficulties by breaking down overwhelming tasks into manageable, specific steps. It offers various AI coaches and a unique focus mode to guide users towards completion and personal growth.
- Task breakdown into specific steps
- Multiple AI coaches with unique personalities
- Downloadable coach DLC
- Growth system for visible progress
- ADHD-friendly focus mode
- Instant idea capture
- Lorebook for custom instructions
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Most of the time, procrastination is not caused by laziness, but by difficulty getting started. Once you do get started, momentum will often carry you through to the end. Procrastination is only the surface symptom. The deeper reason is that our brains are naturally wired to: * dislike vague tasks and not know where to begin * fall into perfectionism, worrying about not doing it well, so it feels easier not to start at all * prefer short-term pleasure, such as scrolling on the phone * lose self-worth even further when procrastinating. At that point, the subconscious may start attaching labels like “I’m someone who always procrastinates,” leading to self-denial, inner friction, and a vicious cycle (it is very important not to label yourself this way!) This little app can break down the tasks you do not want to face into extremely specific steps with one tap. Every step is easy to complete, and each one comes with guiding text to reduce your psychological resistance. Once the task is broken down, all you need to do is take the first step with its encouragement — after that, you may find it hard to stop. # Key Features 1. Multiple Coaches The app comes with 4 carefully selected built-in coaches (Coach W specialises in helping you start, the cool and blunt big-sister coach is direct and well-balanced, Miss S is great at arranging chained tasks, and the NPC Mage excels at turning boring tasks into role-playing adventures). 2. Coach DLC Download the coaches you like on demand! A minister, a butler, a professional communication coach, a sleep guidance coach, even a chef coach… one app, endless ways to play. 3. Growth System (Beta) Make your real-world effort visible inside the app, so you can fall in love with the version of yourself that keeps improving. 4. Personal Profile Every time a coach creates a plan, they will refer to your personal profile to design steps that best fit your situation and write encouragement that motivates you most effectively. It also supports per-coach rewrites, so different coaches can see different versions of your profile. (For example, the “Master Chef” sees your food preferences, while the “Minister” sees that you are a Spanish princess.) 5. Navigation Mode (Focus) An ADHD-friendly focus mode: large text always visible (based on the GTD approach), progressive step disclosure, and course correction to help you slip naturally into a focused state. 6. Idea Capture (Not a TODO List) "Your mind is for having ideas, not holding them." Shake firmly on any screen to capture an idea instantly. You do not need to come up with brilliant ideas every time. But as long as ideas keep appearing and keep getting captured, those low-probability good ideas will eventually connect, grow, and turn into real change. 7. Lorebook Define a dictionary for your own world — a lorebook that packages complex instructions, technical terms, and personal SOPs into reusable entries. 8. Apple Watch Support! This is especially useful in situations like cooking, exercising, or walking, when it is not convenient to keep looking at your phone. 9. Iterative Revision A good plan is shaped through revision. PlanCoach’s powerful editing features let you adjust and refine it endlessly with AI until it truly fits. ==== The app price is increasing month by month, and the lifetime purchase will gradually rise to ¥268 — the earlier you buy, the better the deal! Website: https://plancoach.freemindworkshop.com/ Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is update cadence: Proactive List at daily against PlanCoach's every 2 days. PlanCoach's advantage is ratings volume (19 vs 2) and review sentiment (86% vs 75%). On price, rating, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Proactive List sells 2 in-app purchases, starting at $0.99 per month and PlanCoach sells 6 in-app purchases, starting at $1.99 per month. Whichever you choose, the download price is not the number that matters.
On the App Store both sit at effectively the same score — 4.5 for Proactive List against 4.5 for PlanCoach. That said, the two scores are not equally well evidenced: PlanCoach has 19 ratings behind it against 2, so its average is the more settled of the two. Written reviews are what separate them: 75% of Proactive List's written reviews are positive against 86% of PlanCoach's.
Proactive List ships an update daily, PlanCoach every 2 days. The most recent releases landed on August 23, 2026 and September 22, 2026 respectively.
| Parameter | Proactive List | PlanCoach |
|---|---|---|
| Price | Free | Free |
| Rating | 4.5 (2 ratings) | 4.5 (19 ratings) |
| Positive reviews | 75.0% of reviews | 86.2% of reviews — better |
| Number of ratings | 2 | 19 — better |
| Update frequency | Daily — better | Every 2 days |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Freemium | Freemium |
| Devices | iPhone | iPhone, iPad, Apple Watch — better |
| Requires iOS | 16.6 — better | 17.0 |
| Further details — not scored | ||
| Size | 6 MB | 43 MB |
| Age rating | 4+ | 4+ |
| Developer | 登科 王 | 晓江 苏 |
Customer experience
Proactive List
PlanCoach
In-app purchases
Proactive List
- Monthly membership$0.991 Month
- Annual membership$7.991 Year
PlanCoach
- Premium - Monthly$1.991 Month
- Premium - Quarterly$2.993 Months
- Premium - Yearly$29.991 Year
- Essentials - Lifetime$9.99
- Upgrade to Premium$19.99
- Premium-Lifetime$29.99









