归物 vs PlanCoach
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
归物
Easily record and categorize all your personal items, from daily essentials to valuable assets. Track your total assets, monitor daily changes, and gain intuitive control over your finances. This app offers flexible management with classification and tagging, all while ensuring your data remains secure.
- One-click item entry
- Asset statistics and tracking
- Classification and tag management
- Data security protection
- Daily asset change calculation
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Guíwù is an app focused on personal asset management, allowing you to easily record every item in your life. From everyday items to valuable assets, everything can be categorized and managed with just one click. Guíwù not only helps you track your total assets, but also calculates the daily average change in your assets, making asset management intuitive and efficient. Main features: One-click entry to easily manage all your items. Asset statistics, giving you precise control over your wealth dynamics. Classification and tag management, flexible for various scenarios. Data security protection, ensuring privacy. Guíwù makes managing your possessions more professional and life more efficient!
PlanCoach
This app helps overcome procrastination and ADHD-related task initiation difficulties by breaking down overwhelming tasks into manageable, specific steps. It offers various AI coaches and a unique focus mode to guide users towards completion and personal growth.
- Task breakdown into specific steps
- Multiple AI coaches with unique personalities
- Downloadable coach DLC
- Growth system for visible progress
- ADHD-friendly focus mode
- Instant idea capture
- Lorebook for custom instructions
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PlanCoach helps you get through everything you thought was too hard, one thing at a time, and actually enjoy the process. Built on CBT and cognitive offloading: serious about beating procrastination, and ADHD-friendly. What makes PlanCoach different from its many imitators? ================================= 1. A larger community. Since a viral post in July 2025 (300K likes, 3M+ views), PlanCoach has grown to hundreds of thousands of users. 2. Built with the community. Shaped by 1,000+ pieces of community feedback, with constant iteration and great reviews. 3. Covers the whole task cycle (start, execute, focus, capture distracting thoughts, record reflections, time receipts), so you can get back on track from any stage. 4. Deep customisation. Coaches, personal profiles, per-coach rewrites and lorebooks give you huge freedom and fun. The Psychology Behind It ======== 1. Zeigarnik effect: unfinished tasks keep occupying your mind. Making a plan lets you put them down, and once you start, you want to finish. → AI breaks tasks into steps, with a first step small enough to start now; widgets, Live Activities and persistent reminders keep it in sight. 2. Cognitive offloading: your mind is for thinking, not for storing. → Shake to save a thought to Idea Capture; Navigation Mode keeps the current step on screen, so you only need to look, not remember; lorebooks and your profile remember your context. 3. CBT (Cognitive Behavioural Therapy): act first, and your mood will follow. → Coaches turn tasks into concrete actions and answer self-doubt with encouragement; "Explain it" shows the reasoning behind each step, dissolving resistance. 4. Tiny starts (Atomic Habits): make the bar so low you can't fail. → Revise steps until they are small enough; Shortcuts can start a routine on a schedule or with an NFC tap. 5. Instant positive feedback: make progress visible. → Check-ins, the Growth System and time receipts turn your real-world effort into results you can see. Key Features ====== 1. Multiple Coaches 4 carefully selected built-in coaches: Coach W gets you started, the cool big sister is blunt and balanced, Miss S handles chained tasks, and the NPC Mage turns boring tasks into role-playing adventures. 2. Coach DLC Download the coaches you like: a minister, a butler, a communication coach, a sleep coach, even a chef… one app, endless ways to play. 3. Growth System Make your real-world effort visible inside the app, so you fall in love with the version of yourself that keeps improving. 4. Personal Profile Coaches refer to your profile every time they plan, so steps fit your situation and encouragement hits home. Each coach can see its own rewrite of your profile (the "Master Chef" sees your food preferences; the "Minister" sees that you are a Spanish princess). 5. Navigation Mode (Focus) An ADHD-friendly focus mode: large always-visible text (GTD-inspired), progressive step disclosure and course correction, so focus comes naturally. 6. Idea Capture (Not a TODO List) "Your mind is for having ideas, not holding them." Shake firmly on any screen to capture an idea instantly. You don't need a brilliant idea every time. Keep capturing them, and the rare good ones will eventually connect into real change. 7. Lorebook Define a dictionary for your own world, packaging complex instructions, technical terms and personal SOPs into reusable entries. 8. Apple Watch Support! Great for cooking, exercising or walking, when you can't keep looking at your phone. 9. Iterative Revision Good plans are made by revising. Refine yours endlessly with AI until it truly fits. ==== The app price is increasing month by month, and the lifetime purchase will gradually rise to ¥268. The earlier you buy, the better the deal! Website: https://plancoach.freemindworkshop.com/ Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/
Screenshots
Verdict
The clearest difference is rating: PlanCoach at 4.5 against 归物's 2.5. PlanCoach also leads on review sentiment (84% vs 52%) and update cadence (every 2 days vs fortnightly). 归物's advantage is iOS requirement (14.0 vs 17.0). On price, ratings volume, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. 归物 sells 3 one-off in-app purchases and PlanCoach sells 7 in-app purchases, starting at $2.99 per month. Whichever you choose, the download price is not the number that matters.
PlanCoach holds the better App Store score, 4.5 against 2.5. Both are backed by a comparable volume of ratings — 19 and 21 respectively. Written reviews point the same way: 52% of 归物's written reviews are positive against 84% of PlanCoach's.
归物 ships an update fortnightly, PlanCoach every 2 days. The most recent releases landed on October 28, 2026 and October 30, 2026 respectively.
| Parameter | 归物 | PlanCoach |
|---|---|---|
| Price | Free | Free |
| Rating | 2.5 (19 ratings) | 4.5 (21 ratings) — better |
| Positive reviews | 52.2% of reviews | 84.2% of reviews — better |
| Number of ratings | 19 | 21 — better |
| Update frequency | Fortnightly | Every 2 days — better |
| Ads | No | No |
| In-app purchases | Yes | Yes |
| Monetization | Free with in-app purchases | Freemium |
| Devices | iPhone, iPad, iPod | iPhone, iPad, Apple Watch |
| Requires iOS | 14.0 — better | 17.0 |
| Further details — not scored | ||
| Size | 190 MB | 52 MB |
| Age rating | 4+ | 4+ |
| Developer | 育权 刘 | 晓江 苏 |
Customer experience
归物
PlanCoach
In-app purchases
归物
- 归物Pro+升级$1.99
- 永久会员$2.99
- 归物Pro+$3.99
PlanCoach
- Premium - Monthly$2.991 Month
- Premium - Quarterly$6.993 Months
- Premium - Yearly$29.991 Year
- 500 Coffee Beans$1.99
- Essentials - Lifetime$9.99
- Upgrade to Premium$19.99
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- Premium-Lifetime$29.99









