Comparison

mimu vs PlanCoach

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

mimu

This app offers a novel approach to language learning, making vocabulary memorization engaging. It features AI-powered companionship for pronunciation practice and personalized study plans. Enjoy interactive AI chats that blend learning with entertainment.

Highlights
  • AI companionship for learning
  • Pronunciation practice with AI
  • AI-driven personalized study plans
  • Interactive AI English chat stories
  • Engaging vocabulary memorization
Features
Read full description

mimu!一种很新的学习方式!背单词再也不枯燥了呢 【陪伴学习】 在这里和你的MJG一起学习 【有温度】 听Ta给你读单词、练口语 【AI聊天】 MJG给你讲英语小甜文,边撩边学太有趣! 【AI提效】 AI为你量身打造科学的学习计划 --- 关于订阅制会员的说明 您可以按年、季度、月成为mimu会员,在成为会员期间,您可以自由使用mimu的所有功能,我们将持续对功能进行更新和维护。 确认购买并支付后,将通过您的iTunes账号自动续订。苹果iTunes账户会在到期前24小时内扣费,扣费成功后订阅周期顺延一个订阅周期。如需取消续订,请在当前订阅周期到期前24小时以前,手动在iTunes/AppleID设置管理中关闭自动续费功能。本服务由您自主选择是否取消,若您选择不取消,将为您开通下一个计费周期的续费服务。 用户协议:https://qr61.cn/o45d9S/qsU3aB0 隐私政策:https://qr61.cn/o45d9S/qnqoNge

About

PlanCoach

This app helps overcome procrastination and ADHD-related task initiation difficulties by breaking down overwhelming tasks into manageable, specific steps. It offers various AI coaches and a unique focus mode to guide users towards completion and personal growth.

Highlights
  • Task breakdown into specific steps
  • Multiple AI coaches with unique personalities
  • Downloadable coach DLC
  • Growth system for visible progress
  • ADHD-friendly focus mode
  • Instant idea capture
  • Lorebook for custom instructions
Features
Read full description

PlanCoach helps you get through everything you thought was too hard, one thing at a time, and actually enjoy the process. Built on CBT and cognitive offloading: serious about beating procrastination, and ADHD-friendly. What makes PlanCoach different from its many imitators? ================================= 1. A larger community. Since a viral post in July 2025 (300K likes, 3M+ views), PlanCoach has grown to hundreds of thousands of users. 2. Built with the community. Shaped by 1,000+ pieces of community feedback, with constant iteration and great reviews. 3. Covers the whole task cycle (start, execute, focus, capture distracting thoughts, record reflections, time receipts), so you can get back on track from any stage. 4. Deep customisation. Coaches, personal profiles, per-coach rewrites and lorebooks give you huge freedom and fun. The Psychology Behind It ======== 1. Zeigarnik effect: unfinished tasks keep occupying your mind. Making a plan lets you put them down, and once you start, you want to finish. → AI breaks tasks into steps, with a first step small enough to start now; widgets, Live Activities and persistent reminders keep it in sight. 2. Cognitive offloading: your mind is for thinking, not for storing. → Shake to save a thought to Idea Capture; Navigation Mode keeps the current step on screen, so you only need to look, not remember; lorebooks and your profile remember your context. 3. CBT (Cognitive Behavioural Therapy): act first, and your mood will follow. → Coaches turn tasks into concrete actions and answer self-doubt with encouragement; "Explain it" shows the reasoning behind each step, dissolving resistance. 4. Tiny starts (Atomic Habits): make the bar so low you can't fail. → Revise steps until they are small enough; Shortcuts can start a routine on a schedule or with an NFC tap. 5. Instant positive feedback: make progress visible. → Check-ins, the Growth System and time receipts turn your real-world effort into results you can see. Key Features ====== 1. Multiple Coaches 4 carefully selected built-in coaches: Coach W gets you started, the cool big sister is blunt and balanced, Miss S handles chained tasks, and the NPC Mage turns boring tasks into role-playing adventures. 2. Coach DLC Download the coaches you like: a minister, a butler, a communication coach, a sleep coach, even a chef… one app, endless ways to play. 3. Growth System Make your real-world effort visible inside the app, so you fall in love with the version of yourself that keeps improving. 4. Personal Profile Coaches refer to your profile every time they plan, so steps fit your situation and encouragement hits home. Each coach can see its own rewrite of your profile (the "Master Chef" sees your food preferences; the "Minister" sees that you are a Spanish princess). 5. Navigation Mode (Focus) An ADHD-friendly focus mode: large always-visible text (GTD-inspired), progressive step disclosure and course correction, so focus comes naturally. 6. Idea Capture (Not a TODO List) "Your mind is for having ideas, not holding them." Shake firmly on any screen to capture an idea instantly. You don't need a brilliant idea every time. Keep capturing them, and the rare good ones will eventually connect into real change. 7. Lorebook Define a dictionary for your own world, packaging complex instructions, technical terms and personal SOPs into reusable entries. 8. Apple Watch Support! Great for cooking, exercising or walking, when you can't keep looking at your phone. 9. Iterative Revision Good plans are made by revising. Refine yours endlessly with AI until it truly fits. ==== The app price is increasing month by month, and the lifetime purchase will gradually rise to ¥268. The earlier you buy, the better the deal! Website: https://plancoach.freemindworkshop.com/ Terms of Use (EULA): https://www.apple.com/legal/internet-services/itunes/dev/stdeula/

Screenshots

mimu4 screens
PlanCoach4 screens

Verdict

The call

The clearest difference is update cadence: PlanCoach at every 2 days against mimu's fortnightly. PlanCoach also leads on review sentiment (84% vs 67%). mimu's advantage is iOS requirement (15.0 vs 17.0). On price, rating, ratings volume and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. mimu sells 7 in-app purchases, starting at $3.99 per month and PlanCoach sells 7 in-app purchases, starting at $2.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.6 for mimu against 4.5 for PlanCoach. Both are backed by a comparable volume of ratings — 61 and 21 respectively. Written reviews are what separate them: 67% of mimu's written reviews are positive against 84% of PlanCoach's.

UpkeepUpdate frequency

mimu ships an update fortnightly, PlanCoach every 2 days. The most recent releases landed on October 24, 2026 and October 30, 2026 respectively.

Scorecard3 real differences · 7 level
mimu versus PlanCoach: the parameters behind the verdict, then further details
ParametermimuPlanCoach
PriceFreeFree
Rating4.6 (61 ratings) — better4.5 (21 ratings)
Positive reviews66.7% of reviews84.2% of reviews — better
Number of ratings61 — better21
Update frequencyFortnightlyEvery 2 days — better
AdsNoNo
In-app purchasesYesYes
MonetizationFreemiumFreemium
DevicesiPhone, iPodiPhone, iPad, Apple Watch — better
Requires iOS15.0 — better17.0
Further details — not scored
Size81 MB52 MB
Age rating17+4+
DeveloperHappyBit Tech Co., Ltd.晓江 苏

Customer experience

mimu

All ratings60 ratings
Positive90.0%
Neutral5.0%
Negative5.0%
Written reviews3 reviews
Positive66.7%
Neutral0.0%
Negative33.3%

PlanCoach

All ratings21 ratings
Positive85.7%
Neutral4.8%
Negative9.5%
Written reviews38 reviews
Positive84.2%
Neutral7.9%
Negative7.9%

In-app purchases

7 purchases

mimu

Subscriptions4
  • 月度会员3 Days trial$3.991 Month
  • 1个月会员$3.991 Month
  • 3个月会员$9.993 Months
Show 1 more
  • 12个月会员$39.991 Year
One-time3
  • 购买6元能量礼包$0.99
  • 购买18元能量礼包$2.99
  • 购买88元能量礼包$12.99
7 purchases

PlanCoach

Subscriptions3
  • Premium - Monthly$2.991 Month
  • Premium - Quarterly$6.993 Months
  • Premium - Yearly$29.991 Year
One-time4
  • 500 Coffee Beans$1.99
  • Essentials - Lifetime$9.99
  • Upgrade to Premium$19.99
Show 1 more
  • Premium-Lifetime$29.99

Questions

Is mimu free?
mimu is free to download, with in-app purchases available.
Is PlanCoach free?
PlanCoach is free to download, with in-app purchases available.
Which has better reviews, mimu or PlanCoach?
mimu is rated higher. mimu averages 4.6 out of 5 from 61 ratings, while PlanCoach averages 4.5 from 21 ratings.
Do mimu or PlanCoach have ads?
Neither mimu nor PlanCoach shows ads.
Which is updated more often, mimu or PlanCoach?
mimu ships an update fortnightly, and PlanCoach every 2 days. Most recently, mimu was updated on October 24, 2026 and PlanCoach on October 30, 2026.

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