The Gentle Coach vs Hold

Trying to lose weight, but cravings keep getting in the way? The Gentle Coach is for the moments when you know what you intended to do — but stress, tiredness, boredom or an evening craving starts pulling you in another direction. You probably already know what to eat. The hard part is often following those intentions when the urge is actually happening. That's the moment The Gentle Coach was built for. When you feel the pull, open the app before you act. Gentle Coach helps you pause, slow the moment down, understand what's happening, and decide what you actually want to do next. You can still choose to eat. The goal isn't perfect control. It's creating a little space between the urge and the action, so the choice feels more intentional and less automatic. TRY THE PAUSE EXPERIENCE BEFORE SUBSCRIBING Experience the core Pause flow before deciding whether Gentle Coach is right for you. If you want to continue, start a 7-day free trial. After the trial, choose $7.99/month or $39/year. WHAT THE GENTLE COACH DOES PAUSE WHEN THE URGE HITS Open Gentle Coach when a craving or food urge arrives. Notice how strong it feels and take a short guided reset — such as breathing, grounding, stretching, walking or cold water. Then check in again. Sometimes the urge may feel different. Sometimes it won't. Either way, you've created a moment to choose what happens next. AI COACH Talk to your coach about an urge, a difficult day, how you're feeling, or what's been happening around food. Your coach responds to what you share and uses your patterns and previous check-ins to provide more relevant support over time. DAILY CHECK-INS Take a quick moment to notice your energy, stress and what's happening around your eating. Small check-ins can make patterns easier to notice instead of letting difficult moments blur together. PLAN AHEAD Create a simple plan for the day ahead, so you have something to come back to when you're tired, busy or making decisions in the moment. REFLECTIONS Look back at your check-ins and experiences to notice what keeps showing up. The aim isn't to judge your history. It's to understand it. BUILT FOR THE PART OF WEIGHT LOSS THAT A MEAL PLAN CAN'T CONTROL For many people, knowing what to eat isn't the hardest part. It's the stressful afternoon. The exhausting day. The craving after dinner. The trip back to the kitchen you hadn't planned. The moment when "I'll start again tomorrow" begins. Gentle Coach doesn't give you another restrictive diet or ask you to count every calorie. It gives you somewhere to turn during the moment itself. Over time, your check-ins, plans, reflections and conversations with your coach can also help you notice the situations and routines that tend to make those moments harder. WHO IT'S FOR Gentle Coach may be a good fit if: • You're trying to lose weight but cravings keep derailing your intentions • You tend to eat when you're stressed, tired, bored or overwhelmed • Evenings or late-night snacking are particularly difficult • You've tried diets or food tracking and already understand the basics of what to eat • You want support without shame, rigid rules or another complicated eating plan • You want to understand your eating patterns, not just record what you ate STEADY OVER PERFECT Sometimes you'll pause and choose differently. Sometimes you'll pause and still eat. Both can teach you something. Gentle Coach isn't about winning every urge. It's about becoming a little less automatic, a little more aware, and a little more intentional — one moment at a time. Download The Gentle Coach and try your first Pause. 7-day free trial, then $7.99/month or $39/year. Terms of Use: https://www.gentlecoach.app/terms

Hold is a gentle urge interruption system for emotional eating and cravings. When an urge hits, you don't have to give in to autopilot or white-knuckle it. Hold will predict when the urge will hit and notify you. Open Hold, start a guided pause, and let the moment pass with you in control. HOW IT WORKS • Start a Hold the second a craving shows up • Ride out a calm, guided 10-minute pause — it keeps counting even if you put your phone down • Name what you're really feeling: stress, boredom, loneliness, tiredness, or reward • Choose a comfort swap and log what happened • Watch your patterns take shape over time WHY IT HELPS Most snacking isn't about hunger — it's about a feeling. Hold helps you notice the trigger, create a little space, and build a calmer relationship with food, one pause at a time. Regain self trust with food through Hold HOLD PLUS • Unlimited Holds, any time • Full exercise + danger window notification system • Weekly recap and charts • Personal risk map — your most vulnerable days and times • Trigger analysis and reset effectiveness • 8-week progress trends Hold Plus is an auto-renewing subscription (weekly or yearly) or a one-time lifetime purchase. Payment is charged to your Apple Account at confirmation. Subscriptions renew automatically unless turned off at least 24 hours before the end of the period, and can be managed in your Apple Account settings. Hold is a mindfulness support tool, not a medical or mental health treatment, and not a substitute for professional advice, diagnosis, or care. If you're struggling with compulsive behaviors or an eating disorder, please consult a qualified healthcare professional. Terms of Use: https://www.apple.com/legal/internet-services/itunes/dev/stdeula/ Privacy Policy: https://holdprivacy.netlify.app