Comparison

Salesforce Authenticator vs M

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Salesforce Authenticator

Enhance your online security with multi-factor authentication. This app sends push notifications to your device for identity verification, allowing you to approve or deny login attempts with a simple tap. It also offers one-time verification codes for offline use and can automate approvals for trusted locations.

Highlights
  • Multi-factor authentication
  • Push notification approvals
  • One-time verification codes
  • Location-based automated approvals
  • Offline verification codes
Read full description

Salesforce Authenticator adds an extra layer of security for your online accounts with multi-factor authentication (also known as two-factor authentication). With Salesforce Authenticator, you use your mobile device to verify your identity when logging in to your account or performing critical actions. The app sends you a push notification, and you approve or deny the activity with just a tap. For even more convenience, Salesforce Authenticator can use your mobile device’s location services to automatically approve account activity that you trust. The app also provides one-time verification codes for use while you’re offline or have low connectivity. Use Salesforce Authenticator to secure all your online accounts that support time-based one-time passwords (TOTP). Any service that allows multi-factor authentication using an “Authenticator app” is compatible with Salesforce Authenticator. Location Data & Privacy If you enable location-based automation in Salesforce Authenticator, rest assured that Salesforce never tracks your location or shares it with anyone. Location data is stored securely on your mobile device, never in the cloud. You can delete all location data from your device or turn off location services at any time. Learn more about how the app uses location data in Salesforce Help. Battery Usage Rather than getting precise location updates, Salesforce Authenticator only receives updates when you enter or leave the approximate area, or “geofence,” of a location that you trust. By minimizing the frequency of location updates, Salesforce Authenticator conserves your mobile device’s battery life. To reduce battery usage even more, you can turn off location services and stop automating your activity.

About

M

This app serves as a mobile platform for managing conferences, seminars, and meetings. It is designed for internal use by employees of Merck KGaA, Darmstadt, Germany, to facilitate event organization and participation.

Highlights
  • Event management
  • Conference scheduling
  • Seminar organization
  • Meeting coordination
  • Internal company use
Features
Read full description

Mobile Event App (MEA) for Conferences, Seminars and Meetings for Merck KGaA, Darmstadt, Germany

Screenshots

Salesforce Authenticator4 screens
M2 screens

Verdict

The call

The clearest difference is rating: Salesforce Authenticator at 4.6 against M's 1.0. Salesforce Authenticator also leads on update cadence (monthly vs every 8 months) and ratings volume (4.3K vs 1). M's advantage is iOS requirement (12.0 vs 15.0). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Salesforce Authenticator holds the better App Store score, 4.6 against 1.0. That said, the two scores are not equally well evidenced: Salesforce Authenticator has 4.3K ratings behind it against 1, so its average is the more settled of the two.

UpkeepUpdate frequency

Salesforce Authenticator ships an update monthly, M every 8 months. The most recent releases landed on October 18, 2026 and October 13, 2026 respectively.

Scorecard4 real differences · 6 level
Salesforce Authenticator versus M: the parameters behind the verdict, then further details
ParameterSalesforce AuthenticatorM
PriceFreeFree
Rating4.6 (4.3K ratings) — better1.0 (1 ratings)
Positive reviews52.2% of reviews—
Number of ratings4.3K — better1
Update frequencyMonthly — betterEvery 8 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPodiPhone, iPad, iPod — better
Requires iOS15.012.0 — better
Further details — not scored
Size57 MB20 MB
Age rating4+4+
Developersalesforce.comMerck KGaA (Darmstadt, Germany)

Customer experience

Salesforce Authenticator

All ratings4,294 ratings
Positive90.2%
Neutral1.4%
Negative8.4%
Written reviews362 reviews
Positive52.2%
Neutral5.0%
Negative42.8%

M

All ratings1 ratings
Positive0.0%
Neutral0.0%
Negative100.0%

Bugs and requests

Salesforce Authenticator

Reported bugs

5 issues
  • Inability to add accounts without QR code or 2-word phrase
  • Sudden loss of access to all accounts after phone reset
  • Repeated prompts to enable location services
  • Slow authentication process and delays
  • Incompatibility with certain Salesforce clouds

Requested features

5 requests
  • Add biometric authentication (Face ID, Touch ID)
  • Improve location-based auto-approval
  • Allow customization of app icons and themes
  • Provide desktop/web version of the app
  • Enhance Apple Watch integration

M

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Salesforce Authenticator

No in-app purchases

None

M

No in-app purchases

Questions

Is Salesforce Authenticator free?
Salesforce Authenticator is free to download, with no in-app purchases.
Is M free?
M is free to download, with no in-app purchases.
Which has better reviews, Salesforce Authenticator or M?
Salesforce Authenticator is rated higher. Salesforce Authenticator averages 4.6 out of 5 from 4.3K ratings, while M averages 1.0 from 1 ratings.
Do Salesforce Authenticator or M have ads?
Neither Salesforce Authenticator nor M shows ads.
Which is updated more often, Salesforce Authenticator or M?
Salesforce Authenticator ships an update monthly, and M every 8 months. Most recently, Salesforce Authenticator was updated on October 18, 2026 and M on October 13, 2026.

Other comparisons