Bluebird Cabs Ltd vs Umo Mobility
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Bluebird Cabs Ltd
This app simplifies booking transportation services in Victoria, BC, and surrounding areas. Easily book rides, track your vehicle's progress on a map, and manage your favorite locations for quick rebooking. Provide feedback directly through the app to help improve services.
- Book trips in 2 clicks
- Monitor vehicle progress on map
- Save favorite addresses
- Review past reservations
- Provide service feedback
- Call taxi service easily
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Bluebird Cabs is the leading provider of transportation services serving Victoria, BC and surrounding areas. We are pleased to offer our valued clients the very latest in smartphone booking technology with our free Bluebird Cabs ride application. Key Features of the Bluebird Cabs application include: • Book a trip in as few as 2 clicks • Monitor the progress of your vehicle on a map • Create a list of favourite addresses and assign a custom name for each • Review all reservations you have made over the past 30 days • Provide feedback related to the application and/or service you received • Call Bluebird Cabs with the push of a button To begin using the Bluebird Cabs application today: • Download the free app • Enter your phone number • Validate your account (via the notification code you receive) • Login to the app (Set your name and Email for receipts) • Enter your pickup address • Enter your destination address (this allows us to provide an estimated fare amount) • Book your trip On booking a reservation, you will immediately receive a confirmation number, along with an update when your vehicle has been assigned. From here you can monitor the progress of your vehicle as it moves towards your pickup location. The Bluebird Cabs application retains a history of your previous reservations for expense management and to quickly rebook the same trip with the push of a button. You may also create a list of favourite locations (Home, Work, etc.) to speed the booking process. Let us know how we can serve you better by providing feedback via the Bluebird Cabs application or calling us at +1(250)382-2222 We look forward to adding many exciting new features to the Bluebird Cabs application in the months ahead, and are always interested in what you have to say!
Umo Mobility
This all-in-one transit app allows users to buy passes, get directions, and access real-time bus schedules. It simplifies travel planning and payment, offering contactless boarding and personalized alerts for a seamless journey.
- Buy transit passes
- Get directions and map navigation
- Find bus schedules
- Real-time bus tracking
- Trip planning
- Contactless boarding with QR codes
- Next stop alerts
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Umo: Your travel companion. Umo is your travel companion, an all-in-one transit app that lets riders at agencies that utilize Umo buy transit passes, get directions, use map navigation, find your bus schedules, and move seamlessly wherever life takes you. Umo gets you where you need to go, displaying transportation closest to you so that you can easily explore, pay and go. Download Umo and get started today! * Simplified Home Screen – The App’s main screen (now accessible from the new ‘Home’ tab) simplifies rider navigation for quick, effortless access to all application features. * Easier agency Location – We have replaced “metro areas” with a new agency selection experience to make it easier for riders to locate an agency near them that uses Umo. Agencies are now clearly listed and sorted by nearness to the rider, ensuring that riders select the correct, intended transit agency when they create an account and purchase fare products. Please note that not all transit agencies use Umo and only those that are available for selection in the App are supported at this time. * Improved Payment Flexibility – Easily buy transit passes or add money to your wallet in the app. Enjoy the unified wallet, convenient payment methods and easy viewing of fare details across agencies. Riders can also now delete their payment method at any time under ‘View My Account’. * Contactless Boarding – The updated version of the App now has quick access to the dynamic QR code used to board from the ‘Code’ tab as well as via ‘Show Code’ links strategically placed throughout the application for faster fare payment. * Real-Time Information – Umo uses real-time data that provides timely and highly accurate bus tracker or trip planning for those transit agencies that support this functionality. * Trip Planning – Intuitive navigation for easy journey planning in the App. * Enhanced Ride History – Riders now have access to more ride-history details, including month-by-month or an abbreviated history directly from the main menu for easy tracking and management. * Accessibility – The updated Umo App is fully integrated with VoiceOver, providing an accessible and seamless navigation experience for visually impaired riders. * Favorites and Next Stop Alerts – Select your favorite station or stop and opt in to next-stop alerts—so you’re always on-time. * Localization – Umo supports English, Spanish and French languages. Simply adjust your Settings to your preferred language.
Screenshots
Verdict
The clearest difference is review sentiment: Bluebird Cabs Ltd at 44% against Umo Mobility's 11%. Bluebird Cabs Ltd also leads on monetization model (free vs free with in-app purchases) and rating (4.9 vs 4.6). Umo Mobility's advantage is ratings volume (4.8K vs 9). On price, update cadence, ads and in-app purchases there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Bluebird Cabs Ltd holds the better App Store score, 4.9 against 4.6. That said, the two scores are not equally well evidenced: Umo Mobility has 4.8K ratings behind it against 9, so its average is the more settled of the two. Written reviews point the same way: 44% of Bluebird Cabs Ltd's written reviews are positive against 11% of Umo Mobility's.
Bluebird Cabs Ltd ships an update every 3 months, Umo Mobility every 2 months. The most recent releases landed on August 2, 2026 and September 23, 2026 respectively.
| Parameter | Bluebird Cabs Ltd | Umo Mobility |
|---|---|---|
| Price | Free | Free |
| Rating | 4.9 (9 ratings) — better | 4.6 (4.8K ratings) |
| Positive reviews | 43.8% of reviews — better | 10.9% of reviews |
| Number of ratings | 9 | 4.8K — better |
| Update frequency | Every 3 months | Every 2 months — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone | iPhone, iPad — better |
| Requires iOS | 16.0 — better | 17.6 |
| Further details — not scored | ||
| Size | 92 MB | 65 MB |
| Age rating | 17+ | 4+ |
| Developer | Bluebird Cabs Ltd. | Delerrok Inc. |
Customer experience
Bluebird Cabs Ltd
Umo Mobility
Bugs and requests
Bluebird Cabs Ltd
Not enough reviews yet to summarise bugs or requests.
Umo Mobility
Reported bugs
3 issues- Issues with adding payment methods
- Passes disappearing from user accounts
- Inability to purchase passes through the app
Requested features
4 requests- Integration with Apple Wallet and Apple Watch
- Ability to purchase multi-ride passes
- More accurate real-time bus arrival information
- Simpler and more intuitive user interface
In-app purchases
Bluebird Cabs Ltd
No in-app purchases
Umo Mobility
No in-app purchases
Questions
Is Bluebird Cabs Ltd free?
Is Umo Mobility free?
Which has better reviews, Bluebird Cabs Ltd or Umo Mobility?
Do Bluebird Cabs Ltd or Umo Mobility have ads?
Which is updated more often, Bluebird Cabs Ltd or Umo Mobility?
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