Comparison

I am vs MINDSET by DIVE Studios

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

I am

This app helps rewire negative thought patterns with daily positive affirmations. Set reminders and choose from various intentions to build self-esteem and empower yourself. It's designed to help you focus on possibilities and create an abundance mindset.

Highlights
  • Daily positive affirmations
  • Customizable reminders
  • Rewire negative thoughts
  • Build self-esteem
  • Focus on possibilities
  • Abundance mindset
Features
Read full description

How many negative thoughts have been repeating in your mind? Your brain notices more than you think, so put positive affirmations where you'll see them. Daily affirmations help rewire your thoughts, build self-esteem, and change negative thought patterns. Empower yourself by verbally affirming your dreams and ambitions. Choose from many daily intentions and set reminders to be delivered throughout the day. Positive affirmations help make major shifts in your mindset, and they also serve as prompts and daily reminders about what you’re truly capable of, ensuring every day is an amazing day An affirmation is a simple but powerful statement that helps to strengthen the connection between your conscious and unconscious mind. The more you strengthen this connection, the more resilient you’ll be when you experience difficult or challenging circumstances. As Buddha wisely said: you become what you believe. And the best way to strengthen your resilience is to practice affirmations every single day. There are many benefits to using affirmations as part of your daily morning routine: - They help increase your awareness of your thoughts and words, making it easier to recognize the negative and self-doubting thought patterns holding you back. - Affirmations define your focus. When you focus your energy on the things you want, like achieving your goals, the positive, uplifting, and good, you’re creating an abundance mindset and strengthening your resolve to make it happen. - They open you up to possibility. Too often we get stuck in the ‘impossible’ mindset, but affirmations flip this on its head. When you begin to positively affirm what is actually possible, a whole world of opportunity opens up to you. To get access to the I am Premium content and functionality, you can choose between a lifetime, monthly, and yearly auto-renewable subscription. This is a recurring transaction that will be charged to your iTunes Account at confirmation of purchase and will automatically renew unless you cancel it at least 24 hours before the end of your subscription. Renewals will be charged at the same cost within 24 hours prior to the end of the current period. You can manage your subscriptions and auto-renewal can be turned off by going to your iTunes Account Settings after purchase. Find tons of inspiring content on our blog: https://blog.theiam.app/ Privacy Policy: https://monkeytaps.net/privacy Terms of use: https://monkeytaps.net/terms

About

MINDSET by DIVE Studios

This app offers daily self-care tools and resources to improve mental well-being. It includes meditations, sleep stories, journaling, community features, expert advice, and exclusive content from celebrities sharing their mental health journeys.

Highlights
  • Daily self-care tools
  • Meditations and sleep stories
  • Journaling prompts
  • Community reflections
  • Expert tips and advice
  • Celebrity mental health content
  • Daily check-in
Features
Read full description

Welcome to Mindset, the daily self-care app that is changing the way people take care of their mental well-being. Our app offers a range of self-care tools and resources, including meditations, sleep stories, journaling prompts, community reflections, expert tips and advice, guided breathing exercises, and exclusive content from your favorite celebrities. We also have a signature daily check-in experience that helps you takes actionable steps to improve your mental health and practice self-care in just 5 minutes a day. Mindset is also your go-to destination for exclusive, intimate audio collections featuring personal mental health stories and life lessons from your favorite artists and celebrities, such as Joshua of Seventeen, Vernon of Seventeen, Mingyu of Seventeen, DK of Seventeen, Eric Nam, Tablo of Epik High, Woosung, Keshi, 6LACK, Summer Walker, B.I, Paul Wesley, Amine, Raisa, Catriona Gray, Armaan Malik, Julia Michaels, Tori Kelly, Bobby of iKON, Minnie of (G)I-DLE, Soyeon of (G)I-DLE, Jinhwan of iKON, Bea Miller, JAY B, Huddy, Ashley Choi, slowthai, and BM of KARD. Features and Content: The Daily Mindset: a daily episode that aims to provide you with a dose of mindfulness to start your day off on the right foot. Each episode features a different theme or topic related to self-care and mental health, and is designed to help you cultivate a positive and healthy mindset. Daily Check-in: a daily experience to help you take actionable steps towards improving your mental health and practicing self-care in just 5 minutes a day Daily Motivational Quotes: a great way to start your day on a positive note, and can help you stay motivated and inspired throughout the day. Daily Mood Tracker: an easy and convenient way to track your mood on a daily basis. Daily Gratitude Journal: a simple and effective way to cultivate gratitude and positivity in your daily life. Daily Reflections: a space for you to share your thoughts, feelings, and experiences with the Mindset community. Each day, you can participate in a new reflection prompt and read the responses from others in the community. Daily User Streaks: a way for you to track your progress and consistency with using the Mindset app. Expert-Led Content: expert content in the Mindset app offers you access to professional tips and advice on self-care and mental health from trusted professionals. These resources are provided by experts in the field, and cover a wide range of topics related to mental well-being. Celebrity Mindset Collections: Our Celebrity Mindset Collections feature exclusive content from top artists and celebrities, who share their own experiences and insights on mental health and well-being. These collections offer a unique and relatable perspective on a variety of topics, such as self-care, positivity, and overcoming challenges. With these collections, you can get an inside look at how some of your favorite celebrities approach their own mental health and find inspiration and guidance for your own journey. Mood Boosters: designed to help lift your mood and improve your emotional well-being. These episodes feature exclusive content from top artists and celebrities, and are meant to help you feel more connected and uplifted. Each episode is carefully curated to bring you positive and inspiring messages that can help boost your mood and bring some joy into your day. More exciting features and artists coming soon! Topics Include, Stress management Anxiety Depression Burnout Grief and loss Sleep disorders Eating disorders Self-care practices Boundaries and self-compassion Coping with change and uncertainty Building healthy relationships Goal setting and motivation Time management and productivity Managing emotions Building resilience Building self-esteem and self-confidence. Celebrity mental health stories Read more about our terms and conditions here: Terms of Use: https://www.getmindset.com/terms Privacy Policy: https://api.getmindset.com/pages/privacy.html

Screenshots

I am4 screens
MINDSET by DIVE Studios4 screens

Verdict

The call

The clearest difference is ads: MINDSET by DIVE Studios at none against I am's shown. MINDSET by DIVE Studios also leads on review sentiment (98% vs 69%) and iOS requirement (15.0 vs 18.0). I am's advantage is ratings volume (738K vs 7.5K) and chart position (#34 vs unranked). On price, rating, update cadence and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. I am sells 9 in-app purchases, starting at $9.99 per month and MINDSET by DIVE Studios sells 10 in-app purchases, starting at $9.99 per month. Whichever you choose, the download price is not the number that matters.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.8 for I am against 4.9 for MINDSET by DIVE Studios. That said, the two scores are not equally well evidenced: I am has 738K ratings behind it against 7.5K, so its average is the more settled of the two. Written reviews are what separate them: 69% of I am's written reviews are positive against 98% of MINDSET by DIVE Studios's.

UpkeepUpdate frequency

I am ships an update every 6 days, MINDSET by DIVE Studios weekly. The most recent releases landed on November 10, 2026 and November 3, 2026 respectively.

Scorecard5 real differences · 6 level
I am versus MINDSET by DIVE Studios: the parameters behind the verdict, then further details
ParameterI amMINDSET by DIVE Studios
PriceFreeFree
Rating4.8 (738K ratings)4.9 (7.5K ratings) — better
Positive reviews69.1% of reviews98.0% of reviews — better
Number of ratings738K — better7.5K
Update frequencyEvery 6 days — betterWeekly
AdsYesNo — better
In-app purchasesYesYes
MonetizationFree with in-app purchasesFree with in-app purchases
Best chart rank#34 — better—
DevicesiPhone, iPad, Apple Watch — betteriPhone, iPod
Requires iOS18.015.0 — better
Further details — not scored
Size192 MB127 MB
Age rating12+12+
DeveloperMonkey TapsCreators Collective Inc.

Customer experience

I am

All ratings737,956 ratings
Positive96.0%
Neutral1.9%
Negative2.0%
Written reviews2,427 reviews
Positive69.1%
Neutral6.6%
Negative24.3%

MINDSET by DIVE Studios

All ratings7,471 ratings
Positive98.4%
Neutral0.8%
Negative0.8%
Written reviews1,623 reviews
Positive98.0%
Neutral0.9%
Negative1.0%

User reviews

I am

From 738K App Store ratings

What we love

  • 💫 Positive affirmations and reminders
  • 👍 Customizable settings and preferences
  • 🌟 Helpful for mental health and self-improvement
  • 🥰 Uplifting and motivating
  • ⏰ Timely notifications

Room to improve

  • 🔒 Privacy concerns around data tracking
  • 💰 Subscription model with limited free features
  • 🐛 Inconsistent notifications and widget issues
  • 🤔 Some affirmations not resonating with users
  • 🙄 Intrusive ads and monetization

MINDSET by DIVE Studios

From 7.5K App Store ratings

What we love

  • 💜 Amazing stories and insights from artists
  • 👍 Helpful for mental health and self-reflection
  • 🌟 Inspiring and motivational content
  • 🎙️ High-quality audio and production
  • 🤗 Sense of community and connection

Room to improve

  • 💰 Subscription cost could be a barrier
  • 🔓 Desire for more free content
  • 🤔 Wish for more diverse artist representation

Bugs and requests

I am

Reported bugs

3 issues
  • Notifications stopping without user action
  • Widget functionality issues after updates
  • Affirmations not saving or syncing properly

Requested features

5 requests
  • More customization options for affirmations
  • Ability to sync across devices
  • Inclusion of religious/spiritual affirmations
  • Improved notification scheduling and reliability
  • One-time purchase option instead of subscription

MINDSET by DIVE Studios

Reported bugs

2 issues
  • Issues with gender selection on sign-up
  • Occasional app crashes or freezes

Requested features

4 requests
  • Add more artist collections
  • Expand to video format
  • Improve community features and interaction
  • Allow private journaling/reflection

In-app purchases

9 purchases

I am

Subscriptions8
  • I am Premium$9.991 Month
  • I am Premium2 variants$11.991 Year
  • I am Premium (1 month)$14.991 Month
Show 5 more
  • I Am Premium3 Days trial$47.991 Year
  • I am Premium3 Days trial$47.991 Year
  • I am Premium (1 year)3 Days trial$59.991 Year
  • I am Premium3 Days trial$59.991 Year
  • Premium I am1 Year trial$69.991 Year
One-time1
  • I am Premium (Lifetime)$149.99
10 purchases

MINDSET by DIVE Studios

Subscriptions4
  • Monthly Membership$9.991 Month
  • Annual Membership$15.991 Year
  • Annual Membership1 Year trial$15.991 Year
Show 1 more
  • Annual Membership1 Year trial$19.991 Year
One-time6
  • Eric Nam’s Mindset$14.99
  • Tablo’s Mindset$14.99
  • Jae’s Mindset$14.99
Show 3 more
  • WOOSUNG's MINDSET$14.99
  • Summer Walker Mindset (16)$14.99
  • Vernon's Mindset$14.99

Questions

Is I am free?
I am is free to download, with in-app purchases available.
Is MINDSET by DIVE Studios free?
MINDSET by DIVE Studios is free to download, with in-app purchases available.
Which has better reviews, I am or MINDSET by DIVE Studios?
MINDSET by DIVE Studios is rated higher. I am averages 4.8 out of 5 from 738K ratings, while MINDSET by DIVE Studios averages 4.9 from 7.5K ratings.
Do I am or MINDSET by DIVE Studios have ads?
I am shows ads; MINDSET by DIVE Studios does not.
Which is updated more often, I am or MINDSET by DIVE Studios?
I am ships an update every 6 days, and MINDSET by DIVE Studios weekly. Most recently, I am was updated on November 10, 2026 and MINDSET by DIVE Studios on November 3, 2026.

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