OPENLANE Canada vs Gubagoo
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
OPENLANE Canada
This app is a unified wholesale marketplace for sourcing and purchasing vehicles. It allows users to list and bid on cars through various auction formats, manage inventory, and arrange payments and transportation.
- List and bid on cars anytime, anywhere
- 45 Minute Active Auctions
- Weekly Simulcast Sales with Live Auctioneers
- Bid/Buy DealerBlock Inventory
- Industry compliant appraisals
- Source vehicles faster with filters and saved searches
- Negotiate with other dealers
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Introducing OPENLANE, the all-new unified Canadian wholesale marketplace, bringing together the best of ADESA and TradeRev. The OPENLANE mobile app lets you list and bid on cars anytime, anywhere. It’s now easier than ever to source and purchase your next vehicle, using the same auction formats you’re already accustomed to. Bid and buy the way you want, when you want. - 45 Minute Active Auctions - Weekly Simulcast Sales with Live Auctioneers - Bid/Buy DealerBlock Inventory The OPENLANE app features: - Quickly inspect your vehicles and launch your own auctions, anytime - Simple, intuitive, quick and accurate industry compliant appraisals - Access the freshest franchise trades from thousands of dealers across Canada - Source vehicles faster with sticky filters, saved searches and universal watchlist - Negotiate with other dealers to close more deals, faster - Arrange payment and transportation all within the app - Stay on top of your game with configurable email and mobile push notifications - Manage all your previous purchases from the palm of your hand - A full support team to ensure your success in your whole business - Features to make wholesale easier, so you can be more successful
Gubagoo
Stay connected with customers on the go with enhanced chat capabilities. Monitor conversations in real-time, respond to customer inquiries, and manage customer details directly from your mobile device.
- View live chats
- Take over live chats
- Send messages to customers
- Send whisper messages
- Send inventory, offers, and contact cards
- Send saved responses
- Send files (photos, videos, PDFs)
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This is our new Gubagoo app, helping to keep you connected with your customers on the go. This version of the app provides an enhanced chat experience, but does not yet have all of the features of the legacy version. Just like in GLive, you will be notified of chats, you can monitor conversations in real time, and ResQ those chats - from anywhere! The original version of the app is still available in the app store, and has our full mobile feature set, including Virtual Retailing connectivity, dashboards, and reporting. Here’s what is currently available in this enhanced app: - View live chats across all channels (except Text+, coming soon) - Take over (ResQ) live chats - Send messages to your customers - Send whisper messages to Gubagoo chat specialists and your staff - View and send inventory, offers, and contact cards - View and send your saved responses - Send files, such as photos, videos, and PDFs - Enter and view customer details - Enter lead information and submit the lead to your CRM - Push notifications If you need access to any of the following features on your mobile device, you will still need the legacy app: GLive: - In-app notifications - Do Not Disturb mode Virtual Retailing Features: - View deals Dashboard and Reporting Features: - View history - View dashboard - View leads - View saved responses - View inventory - View offers - View and edit your profile information - View and edit your notification settings - Access our help center This app will be continuously updated to include the features from the Legacy app, and will soon replace the original.
Screenshots
Verdict
The clearest difference is rating: OPENLANE Canada at 3.8 against Gubagoo's 1.7. OPENLANE Canada also leads on update cadence (every 10 days vs every 2 months). Gubagoo's advantage is iOS requirement (15.5 vs 18.0). On price, review sentiment, ratings volume and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
OPENLANE Canada holds the better App Store score, 3.8 against 1.7. Both are backed by a comparable volume of ratings — 58 and 62 respectively. Written reviews split almost evenly too, at 9% and 9% positive.
OPENLANE Canada ships an update every 10 days, Gubagoo every 2 months. The most recent releases landed on October 24, 2026 and October 23, 2026 respectively.
| Parameter | OPENLANE Canada | Gubagoo |
|---|---|---|
| Price | Free | Free |
| Rating | 3.8 (58 ratings) — better | 1.7 (62 ratings) |
| Positive reviews | 9.2% of reviews — better | 8.6% of reviews |
| Number of ratings | 58 | 62 — better |
| Update frequency | Every 10 days — better | Every 2 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 18.0 | 15.5 — better |
| Further details — not scored | ||
| Size | 53 MB | 58 MB |
| Age rating | 4+ | 4+ |
| Developer | Nth Gen Software Inc. | Gubagoo Inc. |
Customer experience
OPENLANE Canada
Gubagoo
In-app purchases
OPENLANE Canada
No in-app purchases
Gubagoo
No in-app purchases
Questions
Is OPENLANE Canada free?
Is Gubagoo free?
Which has better reviews, OPENLANE Canada or Gubagoo?
Do OPENLANE Canada or Gubagoo have ads?
Which is updated more often, OPENLANE Canada or Gubagoo?
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