AppChoices vs McAfee Secure Home Internet
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
AppChoices
Manage your preferences for interest-based advertising on mobile apps. This tool offers transparency into data collection by participating companies and allows you to opt out of cross-app data usage for personalized ads with a single click.
- Control interest-based advertising
- Limit cross-app data collection
- Opt out of personalized ads
- Transparency with participating companies
- Choose all companies with one click
- Device ID-based choice tool
- Token ID-based choice (beta)
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Control interest-based advertising on apps on your mobile device. AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click. Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out your device ID out of IBA from a particular company, simply navigate to Device ID-Based Choice tool and set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device. Using the new Token ID-Based Choice (beta) tool, you can opt out or revoke having your data collected or used for IBA linked to the email address you provide. When it comes to ads in your apps based on your interests, it’s your choice. AppChoices también está disponible en español. Solo establece la configuración al idioma español. You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting www.aboutads.info/enforcement. v2.2.0
McAfee Secure Home Internet
Secure your home network and all connected smart devices. Manage network access, set up user-specific parental controls, and receive real-time alerts about suspicious activity. Monitor your network from anywhere to keep your family and data safe.
- Protect all connected devices
- Manage network client access
- Set up parental controls by user
- Receive instant security notifications
- Block suspicious devices
- Monitor network remotely
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The McAfee Secure Home Internet for Secure Home Internet enabled ARRIS Wi-Fi Cable Modem models* allows you to quickly and easily setup your ARRIS Secure Home Internet by McAfee system. Secure all your smart devices and keep your family and personal data safe with ARRIS Secure Home Internet by McAfee. Plus, keep up to date with real-time alerts about what’s going on at home. The app allows you to: - Protect all devices connected to your network - Manage client access to your network - Setup parental controls by user • Set user profiles based on age and acceptable website access • Set access times by user - Receive instant notifications • From devices trying to connect to your network. And instantly block them! • Of suspicious activity and allow or block it. • Of malicious website connection attempts • Of requests to override a website that’s been blocked via parental controls - Manage and monitor your network no matter where you are *Please note: This app works with ARRIS Wi-Fi Cable Modems with Secure Home Internet: SBG7580-AC SBG6950AC2 SBG7400AC2 SBG7600AC2
Screenshots
Verdict
The clearest difference is rating: AppChoices at 2.3 against McAfee Secure Home Internet's 1.6. AppChoices also leads on update cadence (every 4 months vs every 19 months) and review sentiment (14% vs 2%). McAfee Secure Home Internet's advantage is iOS requirement (8.0 vs 14.5). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
AppChoices holds the better App Store score, 2.3 against 1.6. Both are backed by a comparable volume of ratings — 342 and 103 respectively. Written reviews point the same way: 14% of AppChoices's written reviews are positive against 2% of McAfee Secure Home Internet's.
AppChoices ships an update every 4 months, McAfee Secure Home Internet every 19 months. The most recent releases landed on October 23, 2026 and October 24, 2026 respectively.
| Parameter | AppChoices | McAfee Secure Home Internet |
|---|---|---|
| Price | Free | Free |
| Rating | 2.3 (342 ratings) — better | 1.6 (103 ratings) |
| Positive reviews | 14.3% of reviews — better | 1.9% of reviews |
| Number of ratings | 342 — better | 103 |
| Update frequency | Every 4 months — better | Every 19 months |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 14.5 | 8.0 — better |
| Further details — not scored | ||
| Size | 6 MB | 103 MB |
| Age rating | 4+ | 4+ |
| Developer | Digital Advertising Alliance | ARRIS Group, Inc. |
Customer experience
AppChoices
McAfee Secure Home Internet
User reviews
AppChoices
From 342 App Store ratingsWhat we love
- 🚀 Functional when following instructions
- 👍 Compact and easy to use
- 🚀 App works as intended, sends opt-out requests
Room to improve
- 🐛 Buttons/toggles don't work as expected
- 🐛 Confusing/unclear instructions
- 🐛 App crashes when trying to complete opt-out process
- 🐛 Doesn't allow opting out of all companies
- 🐛 Opt-out requests don't seem to be honored
McAfee Secure Home Internet
From 103 App Store ratingsRoom to improve
- ❌ Cannot find router
- ❌ App doesn't work
- ❌ Difficult setup
- ❌ Not updated/bug fixes
- ❌ Parental controls not working
Bugs and requests
AppChoices
Reported bugs
3 issues- Buttons/toggles not functional
- App crashes when trying to complete opt-out
- Opt-out requests not working as expected
Requested features
3 requests- Ability to opt out of all companies with one button
- Clearer instructions and more intuitive UI
- Confirmation that opt-out requests were successful
McAfee Secure Home Internet
Reported bugs
21 issues- App cannot find router
- App does not work
- App has not been updated
- Cannot log in
- Parental controls not accessible
Show 16 moreShow fewer
- App doesn't keep track of devices
- App doesn't name devices correctly
- App shows duplicate devices
- App limits device connections
- Safari not working due to app
- App crashes frequently
- App loads very slowly
- App logs out frequently
- App cannot connect to router
- App clock confused at 12:00 AM/PM
- App schedule cannot be edited
- App inaccessible to voiceover users
- Block device function is moody
- Cannot log in with existing McAfee account
- App doesn't identify WiFi
- Forced update breaks network
Requested features
9 requests- Allow blocking specific sites
- Provide MAC addresses for devices
- Fix duplicate device entries
- Allow more than two devices to connect
- Advance features to block certain sites
Show 4 moreShow fewer
- Provide MAC addresses or other identifiers
- Fix clock issues with AM/PM
- Allow editing of set times
- Filter by domain and keywords
In-app purchases
AppChoices
No in-app purchases
McAfee Secure Home Internet
No in-app purchases
Questions
Is AppChoices free?
Is McAfee Secure Home Internet free?
Which has better reviews, AppChoices or McAfee Secure Home Internet?
Do AppChoices or McAfee Secure Home Internet have ads?
Which is updated more often, AppChoices or McAfee Secure Home Internet?
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