AppChoices vs IDX Privacy
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
AppChoices
Manage your preferences for interest-based advertising on mobile apps. This tool offers transparency into data collection by participating companies and allows you to opt out of cross-app data usage for personalized ads with a single click.
- Control interest-based advertising
- Limit cross-app data collection
- Opt out of personalized ads
- Transparency with participating companies
- Choose all companies with one click
- Device ID-based choice tool
- Token ID-based choice (beta)
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Control interest-based advertising on apps on your mobile device. AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click. Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices. To opt out your device ID out of IBA from a particular company, simply navigate to Device ID-Based Choice tool and set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device. Using the new Token ID-Based Choice (beta) tool, you can opt out or revoke having your data collected or used for IBA linked to the email address you provide. When it comes to ads in your apps based on your interests, it’s your choice. AppChoices también está disponible en español. Solo establece la configuración al idioma español. You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting www.aboutads.info/enforcement. v2.2.0
IDX Privacy
This app secures your internet connection with a VPN, blocking ads and trackers. It provides over 20 global connection choices for private browsing, shopping, and streaming.
- VPN connection
- Global connection choices
- Ad blocking
- Tracking blocker
- Private browsing
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Secures your connection through VPN gateways. Surf, shop, stream, and socialize on your own terms with a fully secured VPN connection whenever you need it. IDX Privacy offers more than 20 connection choices worldwide. Ad Blocker The Ad Blocking feature will block both static and dynamic banners, making your browsing experience smoother and faster. Tracking Blocker Detects and blocks 3rd party tracking and privacy invasion attempts at once. Please find the IDX Privacy "Terms of Use" and "Privacy Policy": Terms of conditions: https://www.myidcare.com/terms-and-conditions Privacy Policy: https://www.myidcare.com/privacy
Screenshots
Verdict
The clearest difference is in-app purchases: AppChoices at none against IDX Privacy's 2. AppChoices also leads on ratings volume (343 vs 12) and review sentiment (14% vs 0%). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. IDX Privacy sells 2 in-app purchases, starting at $8.49 per month. AppChoices asks for nothing beyond the download.
On the App Store both sit at effectively the same score — 2.3 for AppChoices against 2.3 for IDX Privacy. That said, the two scores are not equally well evidenced: AppChoices has 343 ratings behind it against 12, so its average is the more settled of the two. Written reviews are what separate them: 14% of AppChoices's written reviews are positive against 0% of IDX Privacy's.
AppChoices ships an update every 4 months, IDX Privacy every 7 months. The most recent releases landed on October 29, 2026 and October 24, 2026 respectively.
| Parameter | AppChoices | IDX Privacy |
|---|---|---|
| Price | Free | Free |
| Rating | 2.3 (343 ratings) | 2.3 (12 ratings) — better |
| Positive reviews | 14.3% of reviews — better | 0.0% of reviews |
| Number of ratings | 343 — better | 12 |
| Update frequency | Every 4 months — better | Every 7 months |
| Ads | No | No |
| In-app purchases | No — better | Yes |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone, iPad, iPod | iPhone, iPad, iPod |
| Requires iOS | 14.5 | 14.0 — better |
| Further details — not scored | ||
| Size | 6 MB | 21 MB |
| Age rating | 4+ | 4+ |
| Developer | Digital Advertising Alliance | ID Experts |
Customer experience
AppChoices
IDX Privacy
Bugs and requests
AppChoices
Reported bugs
3 issues- Buttons/toggles not functional
- App crashes when trying to complete opt-out
- Opt-out requests not working as expected
Requested features
3 requests- Ability to opt out of all companies with one button
- Clearer instructions and more intuitive UI
- Confirmation that opt-out requests were successful
IDX Privacy
Not enough reviews yet to summarise bugs or requests.
In-app purchases
AppChoices
No in-app purchases
IDX Privacy
- Monthly Subscription$8.491 Month
- Yearly Subscription$89.991 Year
Questions
Is AppChoices free?
Is IDX Privacy free?
Which has better reviews, AppChoices or IDX Privacy?
Do AppChoices or IDX Privacy have ads?
Which is updated more often, AppChoices or IDX Privacy?
Other comparisons
