Comparison

AppChoices vs FidSafe

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

AppChoices

Manage your preferences for interest-based advertising on mobile apps. This tool offers transparency into data collection by participating companies and allows you to opt out of cross-app data usage for personalized ads with a single click.

Highlights
  • Control interest-based advertising
  • Limit cross-app data collection
  • Opt out of personalized ads
  • Transparency with participating companies
  • Choose all companies with one click
  • Device ID-based choice tool
  • Token ID-based choice (beta)
Features
Read full description

Control interest-based advertising on apps on your mobile device. AppChoices gives you transparency with participating companies, and lets you limit their collection of cross-app data for interest-based ads. Brought to you by the Digital Advertising Alliance, and backed up by the DAA’s independent accountability program, AppChoices lets you opt out from interest-based advertising with a particular company, or “Choose All Companies” with one simple click. Did you know that some of the ads you receive in apps are customized based on predictions about your interests generated from your app usage? This is called interest-based advertising (IBA). AppChoices gives you choices about whether you receive this type of advertising that is based on cross-app data collected over time across different apps and devices.  To opt out your device ID out of IBA from a particular company, simply navigate to Device ID-Based Choice tool and set the switch next to the company’s logo from “”ON” to “OFF”. AppChoices lets you decide which, if any, participating companies deliver interest-based advertising to your device. Using the new Token ID-Based Choice (beta) tool, you can opt out or revoke having your data collected or used for IBA linked to the email address you provide. When it comes to ads in your apps based on your interests, it’s your choice. AppChoices también está disponible en español. Solo establece la configuración al idioma español. You may still receive other types of advertising in your apps from participating DAA companies, and these companies (and other apps) may still collect information for other purposes consistent with the DAA Principles. You can learn more about these Principles and the DAA’s enforcement and accountability program by visiting www.aboutads.info/enforcement. v2.2.0

About

FidSafe

Securely store, organize, and access digital copies of your family's vital documents and passwords. This app provides peace of mind by ensuring important information is accessible to you and trusted family members anytime, anywhere, with state-of-the-art security measures.

Highlights
  • Secure document storage
  • Organize documents into folders
  • Store and manage passwords
  • Upload documents from photo library
  • Share files with trusted contacts
  • Two-factor authentication
  • AES-256 encryption
Features
Read full description

Download FidSafe®, the secure, easy way to store, organize, and view digital backups of your family's most important documents. If you have an iPhone® and a FidSafe account, you'll enjoy the peace of mind that comes from knowing your important documents, data, and passwords are safe and accessible to you and your family whenever (and wherever) you need them most. This is the companion app to the FidSafe desktop experience. To put the full power of FidSafe to work for your family, open a FidSafe account today at no cost to you. EASY TO ORGANIZE Store electronic copies of your legal, financial, and personal documents, like: - Wills - Powers of attorney - Insurance papers - Tax documents - Identification - Site passwords STATE OF THE ART SECURITY Nothing is more important than your privacy. It's why FidSafe employs electronic security measures like: - AES-256 encryption in transit and in storage - All encryption keys stored and protected by FidSafe - Two-factor customer authentication - 24/7 data protection - Restricted access to files and personal information PEACE OF MIND The information your family needs is accessible when they need it most. - Prepare yourself and your family for the unexpected by having your important information on hand, all the time - Easily share copies of specific documents with contacts you trust - The Sharing After Death service grants a trusted designee access to your FidSafe documents after you pass. APP FEATURES - Log in and out of your FidSafe account - View all of your stored documents, notes, and passwords - Upload and store images of documents right from your photo library - Add and manage passwords and notes - Organize items into folders - Manage your FidSafe contacts - Share files and notes with your FidSafe contacts

Screenshots

AppChoices3 screens
FidSafe4 screens

Verdict

The call

The clearest difference is ratings volume: AppChoices at 337 against FidSafe's 39. On price, rating, review sentiment and update cadence there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 2.4 for AppChoices against 2.4 for FidSafe. That said, the two scores are not equally well evidenced: AppChoices has 337 ratings behind it against 39, so its average is the more settled of the two. Written reviews are what separate them: 14% of AppChoices's written reviews are positive against 7% of FidSafe's.

UpkeepUpdate frequency

AppChoices ships an update every 4 months, FidSafe every 5 months. The most recent releases landed on September 3, 2026 and September 9, 2026 respectively.

Scorecard1 real difference · 9 level
AppChoices versus FidSafe: the parameters behind the verdict, then further details
ParameterAppChoicesFidSafe
PriceFreeFree
Rating2.4 (337 ratings)2.4 (39 ratings)
Positive reviews14.3% of reviews — better7.4% of reviews
Number of ratings337 — better39
Update frequencyEvery 4 months — betterEvery 5 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS14.5 — better15.6
Further details — not scored
Size6 MB6 MB
Age rating4+4+
DeveloperDigital Advertising AllianceFIDELITY TECHNOLOGY GROUP, LLC

Customer experience

AppChoices

All ratings337 ratings
Positive32.0%
Neutral4.2%
Negative63.8%
Written reviews112 reviews
Positive14.3%
Neutral8.0%
Negative77.7%

FidSafe

All ratings39 ratings
Positive25.6%
Neutral12.8%
Negative61.5%
Written reviews27 reviews
Positive7.4%
Neutral18.5%
Negative74.1%

Bugs and requests

AppChoices

Reported bugs

3 issues
  • Buttons/toggles not functional
  • App crashes when trying to complete opt-out
  • Opt-out requests not working as expected

Requested features

3 requests
  • Ability to opt out of all companies with one button
  • Clearer instructions and more intuitive UI
  • Confirmation that opt-out requests were successful

FidSafe

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

AppChoices

No in-app purchases

None

FidSafe

No in-app purchases

Questions

Is AppChoices free?
AppChoices is free to download, with no in-app purchases.
Is FidSafe free?
FidSafe is free to download, with no in-app purchases.
Which has better reviews, AppChoices or FidSafe?
AppChoices and FidSafe are both rated 2.4 out of 5 on the App Store, from 337 and 39 ratings respectively.
Do AppChoices or FidSafe have ads?
Neither AppChoices nor FidSafe shows ads.
Which is updated more often, AppChoices or FidSafe?
AppChoices ships an update every 4 months, and FidSafe every 5 months. Most recently, AppChoices was updated on September 3, 2026 and FidSafe on September 9, 2026.

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