Nielsen Mobile App vs mySMARTmobile
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Nielsen Mobile App
This app allows individuals participating in Nielsen's media research to contribute to understanding internet and mobile device usage. By installing the app, users help measure the digital landscape and can earn rewards for their participation. An invitation and prior registration are required to use its features.
- Media consumption measurement
- Digital landscape analysis
- Mobile device usage tracking
- Earn rewards for participation
- Anonymized and aggregated data
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Nielsen is a global leader in measuring media consumption. The Nielsen App is for individuals who are participating in Nielsen's media research. If you have already joined one of Nielsen's panels (Digital, TV/streaming, Radio) and have been invited to use the app, please continue with downloading the app. Specifically, for panelists in our Digital Panel - participation helps us understand how consumers use the internet and their mobile devices by studying the types of websites and apps people like you use. By installing our app on your smartphone or tablet, you’re contributing to the measurement of the digital landscape and are eligible to earn rewards. Your mobile activity will be anonymized and aggregated along with thousands of other participating panelists before any reports are shared. Before downloading our Nielsen Mobile App, you must first sign up using our registration form (if you were directly invited to participate, use the provided information to register your account). Once your registration is submitted, you can download this app to your smartphone or tablet. If you haven’t completed our registration form, this app will not function and you won’t receive rewards. In addition, if you weren’t directly invited to participate or did not already register, you can sign up online for the Nielsen Computer and Mobile Panel. You can access our Privacy Policy here: https://www.nielsen.com/legal/nielsen-panel-app-privacy-notice/ If you have any questions, follow this link to contact our support team.
mySMARTmobile
This app supports research study participants by managing study activities, scheduling visits, and providing access to results and surveys. It allows for secure document transfer and custom reminders, but requires registration by a study administrator.
- Manage study activities and timing
- Self-schedule visits
- Receive notifications
- Update contact information
- Access lab results
- Securely transfer documents
- Complete web-based surveys or quizzes
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mySMARTmobile is a companion app for SMaRT (Study Management and Retention Toolkit), a HIPAA-compliant web-based SaaS platform that aids with conducting high-quality research studies. The mobile app allows study participants to manage expectations and timing of study activities, self-schedule visits, receive notifications, update contact information, access lab results, and securely transfer documents. Studies may also use the app to provide participants with access to web-based surveys or in-app quizzes, product ordering, custom reminders, or service locators. This app was developed to assist eligible research study participants with study activities; access is limited to registered users only. User accounts must be registered by a SMaRT-licensed research study administrator, individuals are not able to request access or register for an account directly.
Screenshots
Verdict
The clearest difference is rating: Nielsen Mobile App at 4.2 against mySMARTmobile's 3.0. Nielsen Mobile App also leads on ratings volume (756 vs 2). mySMARTmobile's advantage is update cadence (every 3 weeks vs every 4 months). On price, ads, in-app purchases and monetization model there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Nielsen Mobile App holds the better App Store score, 4.2 against 3.0. That said, the two scores are not equally well evidenced: Nielsen Mobile App has 756 ratings behind it against 2, so its average is the more settled of the two.
Nielsen Mobile App ships an update every 4 months, mySMARTmobile every 3 weeks. The most recent releases landed on October 24, 2026 and October 21, 2026 respectively.
| Parameter | Nielsen Mobile App | mySMARTmobile |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (756 ratings) — better | 3.0 (2 ratings) |
| Positive reviews | 66.5% of reviews | — |
| Number of ratings | 756 — better | 2 |
| Update frequency | Every 4 months | Every 3 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free | Free |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 12.0 — better | 13.0 |
| Further details — not scored | ||
| Size | 75 MB | 43 MB |
| Age rating | 4+ | 12+ |
| Developer | The Nielsen Company | Emory University |
Customer experience
Nielsen Mobile App
mySMARTmobile
Bugs and requests
Nielsen Mobile App
Reported bugs
3 issues- Inability to register/log in
- App causing internet connectivity issues
- Points disappearing without explanation
Requested features
4 requests- More opportunities to earn points
- Improved customer support
- Streamlined interface
- Ability to track points balance in-app
mySMARTmobile
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Nielsen Mobile App
No in-app purchases
mySMARTmobile
No in-app purchases
Questions
Is Nielsen Mobile App free?
Is mySMARTmobile free?
Which has better reviews, Nielsen Mobile App or mySMARTmobile?
Do Nielsen Mobile App or mySMARTmobile have ads?
Which is updated more often, Nielsen Mobile App or mySMARTmobile?
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