Comparison

Nielsen Mobile App vs mySMARTmobile

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Nielsen Mobile App

This app allows individuals participating in Nielsen's media research to contribute to understanding internet and mobile device usage. By installing the app, users help measure the digital landscape and can earn rewards for their participation. An invitation and prior registration are required to use its features.

Highlights
  • Media consumption measurement
  • Digital landscape analysis
  • Mobile device usage tracking
  • Earn rewards for participation
  • Anonymized and aggregated data
Features
Read full description

Nielsen is a global leader in measuring media consumption. The Nielsen App is for individuals who are participating in Nielsen's media research. If you have already joined one of Nielsen's panels (Digital, TV/streaming, Radio) and have been invited to use the app, please continue with downloading the app. Specifically, for panelists in our Digital Panel - participation helps us understand how consumers use the internet and their mobile devices by studying the types of websites and apps people like you use. By installing our app on your smartphone or tablet, you’re contributing to the measurement of the digital landscape and are eligible to earn rewards. Your mobile activity will be anonymized and aggregated along with thousands of other participating panelists before any reports are shared. Before downloading our Nielsen Mobile App, you must first sign up using our registration form (if you were directly invited to participate, use the provided information to register your account). Once your registration is submitted, you can download this app to your smartphone or tablet. If you haven’t completed our registration form, this app will not function and you won’t receive rewards. In addition, if you weren’t directly invited to participate or did not already register, you can sign up online for the Nielsen Computer and Mobile Panel. You can access our Privacy Policy here: https://www.nielsen.com/legal/nielsen-panel-app-privacy-notice/ If you have any questions, follow this link to contact our support team.

About

mySMARTmobile

This app supports research study participants by managing study activities, scheduling visits, and providing access to results and surveys. It allows for secure document transfer and custom reminders, but requires registration by a study administrator.

Highlights
  • Manage study activities and timing
  • Self-schedule visits
  • Receive notifications
  • Update contact information
  • Access lab results
  • Securely transfer documents
  • Complete web-based surveys or quizzes
Features
Read full description

mySMARTmobile is a companion app for SMaRT (Study Management and Retention Toolkit), a HIPAA-compliant web-based SaaS platform that aids with conducting high-quality research studies. The mobile app allows study participants to manage expectations and timing of study activities, self-schedule visits, receive notifications, update contact information, access lab results, and securely transfer documents. Studies may also use the app to provide participants with access to web-based surveys or in-app quizzes, product ordering, custom reminders, or service locators. This app was developed to assist eligible research study participants with study activities; access is limited to registered users only. User accounts must be registered by a SMaRT-licensed research study administrator, individuals are not able to request access or register for an account directly.

Screenshots

Nielsen Mobile App4 screens
mySMARTmobile4 screens

Verdict

The call

The clearest difference is rating: Nielsen Mobile App at 4.2 against mySMARTmobile's 3.0. Nielsen Mobile App also leads on ratings volume (756 vs 2). mySMARTmobile's advantage is update cadence (every 3 weeks vs every 4 months). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

ReceptionRating · Positive reviews · Number of ratings

Nielsen Mobile App holds the better App Store score, 4.2 against 3.0. That said, the two scores are not equally well evidenced: Nielsen Mobile App has 756 ratings behind it against 2, so its average is the more settled of the two.

UpkeepUpdate frequency

Nielsen Mobile App ships an update every 4 months, mySMARTmobile every 3 weeks. The most recent releases landed on October 24, 2026 and October 21, 2026 respectively.

Scorecard3 real differences · 7 level
Nielsen Mobile App versus mySMARTmobile: the parameters behind the verdict, then further details
ParameterNielsen Mobile AppmySMARTmobile
PriceFreeFree
Rating4.2 (756 ratings) — better3.0 (2 ratings)
Positive reviews66.5% of reviews—
Number of ratings756 — better2
Update frequencyEvery 4 monthsEvery 3 weeks — better
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
DevicesiPhone, iPad, iPod — betteriPhone, iPod
Requires iOS12.0 — better13.0
Further details — not scored
Size75 MB43 MB
Age rating4+12+
DeveloperThe Nielsen CompanyEmory University

Customer experience

Nielsen Mobile App

All ratings539 ratings
Positive77.9%
Neutral5.0%
Negative17.1%
Written reviews522 reviews
Positive66.5%
Neutral5.0%
Negative28.5%

mySMARTmobile

All ratings2 ratings
Positive50.0%
Neutral0.0%
Negative50.0%

Bugs and requests

Nielsen Mobile App

Reported bugs

3 issues
  • Inability to register/log in
  • App causing internet connectivity issues
  • Points disappearing without explanation

Requested features

4 requests
  • More opportunities to earn points
  • Improved customer support
  • Streamlined interface
  • Ability to track points balance in-app

mySMARTmobile

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Nielsen Mobile App

No in-app purchases

None

mySMARTmobile

No in-app purchases

Questions

Is Nielsen Mobile App free?
Nielsen Mobile App is free to download, with no in-app purchases.
Is mySMARTmobile free?
mySMARTmobile is free to download, with no in-app purchases.
Which has better reviews, Nielsen Mobile App or mySMARTmobile?
Nielsen Mobile App is rated higher. Nielsen Mobile App averages 4.2 out of 5 from 756 ratings, while mySMARTmobile averages 3.0 from 2 ratings.
Do Nielsen Mobile App or mySMARTmobile have ads?
Neither Nielsen Mobile App nor mySMARTmobile shows ads.
Which is updated more often, Nielsen Mobile App or mySMARTmobile?
Nielsen Mobile App ships an update every 4 months, and mySMARTmobile every 3 weeks. Most recently, Nielsen Mobile App was updated on October 24, 2026 and mySMARTmobile on October 21, 2026.

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