Nielsen Mobile App vs Helium Mobile
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Nielsen Mobile App
This app allows individuals participating in Nielsen's media research to contribute to understanding internet and mobile device usage. By installing the app, users help measure the digital landscape and can earn rewards for their participation. An invitation and prior registration are required to use its features.
- Media consumption measurement
- Digital landscape analysis
- Mobile device usage tracking
- Earn rewards for participation
- Anonymized and aggregated data
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Nielsen is a global leader in measuring media consumption. The Nielsen App is for individuals who are participating in Nielsen's media research. If you have already joined one of Nielsen's panels (Digital, TV/streaming, Radio) and have been invited to use the app, please continue with downloading the app. Specifically, for panelists in our Digital Panel - participation helps us understand how consumers use the internet and their mobile devices by studying the types of websites and apps people like you use. By installing our app on your smartphone or tablet, you’re contributing to the measurement of the digital landscape and are eligible to earn rewards. Your mobile activity will be anonymized and aggregated along with thousands of other participating panelists before any reports are shared. Before downloading our Nielsen Mobile App, you must first sign up using our registration form (if you were directly invited to participate, use the provided information to register your account). Once your registration is submitted, you can download this app to your smartphone or tablet. If you haven’t completed our registration form, this app will not function and you won’t receive rewards. In addition, if you weren’t directly invited to participate or did not already register, you can sign up online for the Nielsen Computer and Mobile Panel. You can access our Privacy Policy here: https://www.nielsen.com/legal/nielsen-panel-app-privacy-notice/ If you have any questions, follow this link to contact our support team.
Helium Mobile
Experience a new way to connect using the nation's largest 5G network and a community-driven infrastructure. Earn rewards based on network activity and usage. This app provides a mobile service with potential for user-generated network contributions.
- Nation's largest 5G network access
- People-built network infrastructure
- Earn rewards for network activity
- Mobile service provider
- Community-driven connectivity
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Powered by the nation’s largest 5G network and a groundbreaking people-built network, Helium Mobile is a bold new way to connect. Disclaimer: By downloading the app, you are agreeing to the Helium Mobile App Terms & Conditions: https://hellohelium.com/terms-and-conditions * Rewards are a function of network governance and depend on multiple factors, including but not limited to, individual activities, network usage, technical and/or operational issues, and network governance. Nova Labs does not provide, guarantee, or refund any rewards and makes no promises, guarantees, or warranties as to their value. See Terms and Conditions for details (https://hellohelium.com/terms-and-conditions). * Taxes and fees apply
Screenshots
Verdict
The clearest difference is rating: Helium Mobile at 4.8 against Nielsen Mobile App's 4.2. Helium Mobile also leads on update cadence (every 2 weeks vs every 4 months) and ratings volume (15K vs 757). Nielsen Mobile App's advantage is ads (none vs shown) and review sentiment (66% vs 51%). On price, in-app purchases and device support there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Helium Mobile holds the better App Store score, 4.8 against 4.2. That said, the two scores are not equally well evidenced: Helium Mobile has 15K ratings behind it against 757, so its average is the more settled of the two. Written reviews complicate that: 66% of Nielsen Mobile App's written reviews are positive against 51% of Helium Mobile's, so the app with the better star average is not the one people write more warmly about.
Nielsen Mobile App ships an update every 4 months, Helium Mobile every 2 weeks. The most recent releases landed on November 1, 2026 and November 7, 2026 respectively.
| Parameter | Nielsen Mobile App | Helium Mobile |
|---|---|---|
| Price | Free | Free |
| Rating | 4.2 (757 ratings) | 4.8 (15K ratings) — better |
| Positive reviews | 66.5% of reviews — better | 51.3% of reviews |
| Number of ratings | 757 | 15K — better |
| Update frequency | Every 4 months | Every 2 weeks — better |
| Ads | No — better | Yes |
| In-app purchases | No | No |
| Monetization | Free — better | Ad-supported |
| Devices | iPhone, iPad, iPod — better | iPhone, iPod |
| Requires iOS | 12.0 — better | 15.1 |
| Further details — not scored | ||
| Size | 75 MB | 179 MB |
| Age rating | 4+ | 4+ |
| Developer | The Nielsen Company | Noble Mobile |
Customer experience
Nielsen Mobile App
Helium Mobile
User reviews
Nielsen Mobile App
From 757 App Store ratingsWhat we love
- 🚀 Easy to use
- 👍 Set and forget
- 💰 Earn rewards for doing nothing
- 🎁 Wide range of rewards
- 📈 Seamless operation
Room to improve
- 🔌 Drains battery
- 🔒 Privacy concerns
- 🐛 Frequent disconnections
- ⚠️ Compatibility issues with certain devices/carriers
- 🤔 Slow points accumulation
Helium Mobile
From 15K App Store ratingsWhat we love
- 👍 Excellent value
- 👍 Great phone plan
- 👍 Simple, reliable, and refreshingly honest
- 👍 Best phone plan on the planet
- 👍 True GEM
Room to improve
- 🐛 Horrible, non-existent customer support
- 🐛 Not fully transparent or honest
- 🐛 Stupid app
- 🐛 No service
- 🐛 can't enable location sharing
Bugs and requests
Nielsen Mobile App
Reported bugs
3 issues- Inability to register/log in
- App causing internet connectivity issues
- Points disappearing without explanation
Requested features
4 requests- More opportunities to earn points
- Improved customer support
- Streamlined interface
- Ability to track points balance in-app
Helium Mobile
Reported bugs
4 issues- Login screen freezes
- Incompatible with older devices
- Discovery mapping feed isn't working after latest update
- Unable to claim rewards after recent update
Requested features
3 requests- Unlimited data option
- Dark mode option
- Advanced analytics dashboard
In-app purchases
Nielsen Mobile App
No in-app purchases
Helium Mobile
No in-app purchases
Questions
Is Nielsen Mobile App free?
Is Helium Mobile free?
Which has better reviews, Nielsen Mobile App or Helium Mobile?
Do Nielsen Mobile App or Helium Mobile have ads?
Which is updated more often, Nielsen Mobile App or Helium Mobile?
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