23andMe vs StrictlyBased
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
23andMe
Explore your genetic makeup to uncover your ancestry and gain personalized health insights. Connect with DNA relatives and access detailed reports about your genetic predispositions and carrier statuses. The app facilitates a deeper understanding of your health and heritage.
- Ancestry exploration by region
- Personalized health insights
- Connect with DNA relatives
- Detailed genetic reports
- Sample progress tracking
- Research participation option
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Start your DNA-powered journey with the 23andMe app. Explore your ancestry, connect with your DNA relatives, review personalized health insights and more. ANCESTRY SERVICE: Explore where in the world your DNA is from across 3000+ regions. HEALTH + ANCESTRY SERVICE*: Get a more complete picture of your health with insights from your genetic data and find out what you may pass on to your future children. Includes everything in Ancestry Service.¹ 23ANDME+ PREMIUM™*: Access new premium reports and features throughout the year to keep fueling your health journey and exploring your ancestry. You can also opt in to Health Action Plan for a more personalized experience and recommendations. Includes everything in Health + Ancestry Service.² 23ANDME+ TOTAL HEALTH™**: Optimize your health with physician initiated whole exome sequencing, biannual blood testing and genetics-informed clinical care. Includes everything in 23andMe+ Premium.³ PRIVACY: You are in control of your data. When you explore your DNA with 23andMe, you entrust us with important information. That’s why, since day one, we’ve committed ourselves to protecting your privacy. We provide robust controls that give you options for your genetic data. RESEARCH: You can also choose to participate in 23andMe research. If you opt to do so, the answers you provide could help drive scientific discoveries. HOW YOUR KIT AND THE APP WORK TOGETHER: All services require purchasing a kit, registering and submitting a saliva sample using the collection tube provided. Log into your account to track your sample’s progress. Once your reports are ready, open your app to view your reports. NOTIFICATIONS: Stay in the know with notifications about personalized recommendations, new product updates, research surveys, family connections and more. TERMS OF SERVICE US (https://www.23andme.com/legal/terms-of-service) UK, IE, FI, DK, SE, NL (https://www.23andme.com/en-eu/legal/terms-of-service) Canada (https://www.23andme.com/en-ca/legal/terms-of-service/) All other countries (https://www.23andme.com/en-int/legal/terms-of-service/) Consumer Health Data Privacy Policy (https://www.23andme.com/legal/us-privacy/#washington-consumer-health-data-privacy-policy) AVAILABILITY ¹ Health + Ancestry Service is available in US, Canada, United Kingdom, Ireland, Denmark, Finland, Netherlands, and Sweden. ² 23andMe+ Premium Membership is available in US, Canada, and United Kingdom only. Health Action Plan is available in the US only and requires opting in to personalized recommendations. ³ Total Health Membership not available to residents of AL, GA, HI, LA, MS, NJ, NY, RI, SC, TN, and US territories. *The 23andMe PGS test includes health predisposition and carrier status reports. Health predisposition reports include reports that meet FDA requirements for Genetic Health Risks and wellness reports which are based on 23andMe research. Your ethnicity may affect the relevance of each report. Each Genetic Health Risk report describes if a person has variants associated with a higher risk of developing a disease, but does not describe their overall risk of developing the disease. The reports do not detect all variants. The reports are not intended to diagnose any disease, tell you about your current state of health, or for use in making medical decisions, including whether to take medication, or how much medication to take. This test is intended for use in adults. Visit https://www.23andme.com/test-info for additional important limitations about each report. **Total Health membership includes services initiated and performed by third-party clinicians and lab providers through the 23andMe platform. Additional terms and conditions also apply. Exome Sequencing is analyzed by a CLIA- and CAP-accredited laboratory. All telehealth services are provided in accordance with the Telehealth Terms (https://www.23andme.com/legal/telehealth-tos/) and Consent to Telehealth (https://www.23andme.com/legal/telehealth-consent/).
StrictlyBased
This app helps you make informed decisions about everyday products by providing instant, insightful feedback on groceries and personal care items. It aims to simplify conscious shopping in a crowded market.
- Instant product feedback
- Informed purchasing decisions
- Conscious shopping guide
- Grocery and personal care scanning
- Insightful product analysis
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StrictlyBased is an app designed to revolutionize your shopping experience for groceries, personal care products, and more. In a market saturated with choices, StrictlyBased provides instant, insightful feedback on everyday products, empowering you to make informed and conscious decisions about the items you bring into your life. EULA: https://www.strictlybased.com/terms.html Privacy: https://www.strictlybased.com/privacy.html
Screenshots
Verdict
23andMe and StrictlyBased both sit at 4.8 stars, but that hides the real split: 100% of StrictlyBased's written reviews are positive against 40% of 23andMe's. StrictlyBased also leads on iOS requirement (15.1 vs 18.0). 23andMe's advantage is in-app purchases (none vs 1) and ratings volume (562K vs 19). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. StrictlyBased sells 1 in-app purchase, starting at $3.99 per month. 23andMe asks for nothing beyond the download.
StrictlyBased holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: 23andMe has 562K ratings behind it against 19, so its average is the more settled of the two. Written reviews point the same way: 40% of 23andMe's written reviews are positive against 100% of StrictlyBased's.
23andMe ships an update weekly, StrictlyBased every 4 days. The most recent releases landed on November 6, 2026 and October 30, 2026 respectively.
| Parameter | 23andMe | StrictlyBased |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (562K ratings) | 5.0 (19 ratings) — better |
| Positive reviews | 39.8% of reviews | 100.0% of reviews — better |
| Number of ratings | 562K — better | 19 |
| Update frequency | Weekly | Every 4 days — better |
| Ads | Yes | Yes |
| In-app purchases | No — better | Yes |
| Monetization | Free with in-app purchases | Free with in-app purchases |
| Devices | iPhone, iPad | iPhone, iPod |
| Requires iOS | 18.0 | 15.1 — better |
| Further details — not scored | ||
| Size | 106 MB | 50 MB |
| Age rating | 12+ | 4+ |
| Developer | 23andMe, Inc. | STRICTLYBASED LLC |
Customer experience
23andMe
StrictlyBased
Bugs and requests
23andMe
Reported bugs
4 issues- App crashes and freezes frequently
- Relatives not showing up in family tree
- Messaging functionality unreliable
- Inconsistent data updates across user profiles
Requested features
4 requests- Improved family tree functionality
- More detailed regional ancestry breakdowns
- Better messaging and relative connection features
- Ability to view health reports without additional fees
StrictlyBased
Not enough reviews yet to summarise bugs or requests.
In-app purchases
23andMe
No in-app purchases
StrictlyBased
- Premium Monthly$3.991 Month









