Comparison

23andMe vs StrictlyBased

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

23andMe

Explore your genetic makeup to uncover your ancestry and gain personalized health insights. Connect with DNA relatives and access detailed reports about your genetic predispositions and carrier statuses. The app facilitates a deeper understanding of your health and heritage.

Highlights
  • Ancestry exploration by region
  • Personalized health insights
  • Connect with DNA relatives
  • Detailed genetic reports
  • Sample progress tracking
  • Research participation option
Features
Read full description

Start your DNA-powered journey with the 23andMe app. Explore your ancestry, connect with your DNA relatives, review personalized health insights and more. ANCESTRY SERVICE: Explore where in the world your DNA is from across 3000+ regions. HEALTH + ANCESTRY SERVICE*: Get a more complete picture of your health with insights from your genetic data and find out what you may pass on to your future children. Includes everything in Ancestry Service.¹ 23ANDME+ PREMIUM™*: Access new premium reports and features throughout the year to keep fueling your health journey and exploring your ancestry. You can also opt in to Health Action Plan for a more personalized experience and recommendations. Includes everything in Health + Ancestry Service.² 23ANDME+ TOTAL HEALTH™**: Optimize your health with physician initiated whole exome sequencing, biannual blood testing and genetics-informed clinical care. Includes everything in 23andMe+ Premium.³ PRIVACY: You are in control of your data. When you explore your DNA with 23andMe, you entrust us with important information. That’s why, since day one, we’ve committed ourselves to protecting your privacy. We provide robust controls that give you options for your genetic data. RESEARCH: You can also choose to participate in 23andMe research. If you opt to do so, the answers you provide could help drive scientific discoveries. HOW YOUR KIT AND THE APP WORK TOGETHER: All services require purchasing a kit, registering and submitting a saliva sample using the collection tube provided. Log into your account to track your sample’s progress. Once your reports are ready, open your app to view your reports. NOTIFICATIONS: Stay in the know with notifications about personalized recommendations, new product updates, research surveys, family connections and more. TERMS OF SERVICE US (https://www.23andme.com/legal/terms-of-service) UK, IE, FI, DK, SE, NL (https://www.23andme.com/en-eu/legal/terms-of-service) Canada (https://www.23andme.com/en-ca/legal/terms-of-service/) All other countries (https://www.23andme.com/en-int/legal/terms-of-service/) Consumer Health Data Privacy Policy (https://www.23andme.com/legal/us-privacy/#washington-consumer-health-data-privacy-policy) AVAILABILITY ¹ Health + Ancestry Service is available in US, Canada, United Kingdom, Ireland, Denmark, Finland, Netherlands, and Sweden. ² 23andMe+ Premium Membership is available in US, Canada, and United Kingdom only. Health Action Plan is available in the US only and requires opting in to personalized recommendations. ³ Total Health Membership not available to residents of AL, GA, HI, LA, MS, NJ, NY, RI, SC, TN, and US territories. *The 23andMe PGS test includes health predisposition and carrier status reports. Health predisposition reports include reports that meet FDA requirements for Genetic Health Risks and wellness reports which are based on 23andMe research. Your ethnicity may affect the relevance of each report. Each Genetic Health Risk report describes if a person has variants associated with a higher risk of developing a disease, but does not describe their overall risk of developing the disease. The reports do not detect all variants. The reports are not intended to diagnose any disease, tell you about your current state of health, or for use in making medical decisions, including whether to take medication, or how much medication to take. This test is intended for use in adults. Visit https://www.23andme.com/test-info for additional important limitations about each report. **Total Health membership includes services initiated and performed by third-party clinicians and lab providers through the 23andMe platform. Additional terms and conditions also apply. Exome Sequencing is analyzed by a CLIA- and CAP-accredited laboratory. All telehealth services are provided in accordance with the Telehealth Terms (https://www.23andme.com/legal/telehealth-tos/) and Consent to Telehealth (https://www.23andme.com/legal/telehealth-consent/).

About

StrictlyBased

This app helps you make informed decisions about everyday products by providing instant, insightful feedback on groceries and personal care items. It aims to simplify conscious shopping in a crowded market.

Highlights
  • Instant product feedback
  • Informed purchasing decisions
  • Conscious shopping guide
  • Grocery and personal care scanning
  • Insightful product analysis
Features
Read full description

StrictlyBased is an app designed to revolutionize your shopping experience for groceries, personal care products, and more. In a market saturated with choices, StrictlyBased provides instant, insightful feedback on everyday products, empowering you to make informed and conscious decisions about the items you bring into your life. EULA: https://www.strictlybased.com/terms.html Privacy: https://www.strictlybased.com/privacy.html

Screenshots

23andMe4 screens
StrictlyBased4 screens

Verdict

The call

23andMe and StrictlyBased both sit at 4.8 stars, but that hides the real split: 100% of StrictlyBased's written reviews are positive against 40% of 23andMe's. StrictlyBased also leads on iOS requirement (15.1 vs 18.0). 23andMe's advantage is in-app purchases (none vs 1) and ratings volume (562K vs 19). On price, rating, update cadence and ads there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. StrictlyBased sells 1 in-app purchase, starting at $3.99 per month. 23andMe asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

StrictlyBased holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: 23andMe has 562K ratings behind it against 19, so its average is the more settled of the two. Written reviews point the same way: 40% of 23andMe's written reviews are positive against 100% of StrictlyBased's.

UpkeepUpdate frequency

23andMe ships an update weekly, StrictlyBased every 4 days. The most recent releases landed on November 6, 2026 and October 30, 2026 respectively.

Scorecard4 real differences · 6 level
23andMe versus StrictlyBased: the parameters behind the verdict, then further details
Parameter23andMeStrictlyBased
PriceFreeFree
Rating4.8 (562K ratings)5.0 (19 ratings) — better
Positive reviews39.8% of reviews100.0% of reviews — better
Number of ratings562K — better19
Update frequencyWeeklyEvery 4 days — better
AdsYesYes
In-app purchasesNo — betterYes
MonetizationFree with in-app purchasesFree with in-app purchases
DevicesiPhone, iPadiPhone, iPod
Requires iOS18.015.1 — better
Further details — not scored
Size106 MB50 MB
Age rating12+4+
Developer23andMe, Inc.STRICTLYBASED LLC

Customer experience

23andMe

All ratings561,537 ratings
Positive96.2%
Neutral2.2%
Negative1.6%
Written reviews699 reviews
Positive39.8%
Neutral7.7%
Negative52.5%

StrictlyBased

All ratings18 ratings
Positive100.0%
Neutral0.0%
Negative0.0%
Written reviews7 reviews
Positive100.0%
Neutral0.0%
Negative0.0%

Bugs and requests

23andMe

Reported bugs

4 issues
  • App crashes and freezes frequently
  • Relatives not showing up in family tree
  • Messaging functionality unreliable
  • Inconsistent data updates across user profiles

Requested features

4 requests
  • Improved family tree functionality
  • More detailed regional ancestry breakdowns
  • Better messaging and relative connection features
  • Ability to view health reports without additional fees

StrictlyBased

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

23andMe

No in-app purchases

1 purchases

StrictlyBased

Subscriptions1
  • Premium Monthly$3.991 Month

Questions

Is 23andMe free?
23andMe is free to download, with no in-app purchases.
Is StrictlyBased free?
StrictlyBased is free to download, with in-app purchases available.
Which has better reviews, 23andMe or StrictlyBased?
StrictlyBased is rated higher. 23andMe averages 4.8 out of 5 from 562K ratings, while StrictlyBased averages 5.0 from 19 ratings.
Do 23andMe or StrictlyBased have ads?
Both 23andMe and StrictlyBased show ads.
Which is updated more often, 23andMe or StrictlyBased?
23andMe ships an update weekly, and StrictlyBased every 4 days. Most recently, 23andMe was updated on November 6, 2026 and StrictlyBased on October 30, 2026.

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