23andMe User Reviews

Customer Experience

Positive experience39.3% of reviews
Neutral8.2% of reviews
Negative experience52.5% of reviews

~ Based on 638 written reviews from the US App Store.

What users say

Is 23andMe Safe?

23andMe - DNA Testing appears safe based on user ratings. AppsHunter Safety Score for 23andMe is 96/100.

This assessment is based on 557,041 user ratings, with an App Store average of 4.8/5.

Safety Analysis

96.3% of ratings point to a safe experience
2.2% of ratings suggest some concerns
1.6% of ratings point to a risky experience

~ Based on 557,041 App Store ratings for 23andMe.

Is 23andMe Legit?

23andMe - DNA Testing appears to be a legitimate app. AppsHunter Legitimacy Score for 23andMe is 83/100.

Based on 83 of 100 points across 7 verification signals from App Store and developer data.

Top reviews

Could be better…

Very little info without upgrading to Premium. Pretty frustrating. I thought I would get more info with the initial submission.

Val

Very interesting dna

<3

Best worst experience of my life. Love you. Thanks dad

Horrible

Stop trying to make me buy the “upgrade “ . Why is it just as much as the kit itself?. Why are these features not included? How can you get information about our previous family members if you don’t have their DNA? Sounds like a huge scam and a way to sell our information… if I could go back in time I would have never sent in my kit..and definitely would not buy it myself….
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Horrible UI navigation

This app has the worst UI navigation I have ever seen. So many different menus and pages all jumbled together without any cohesion. The lack of a search feature to actually find what you are looking for in the app is also infuriating.

Absolutely fuming

I HAVE HAD NO RESULT and I’m fuming
It has been OVER FOUR MONTHS since I have had my kit registered AND IN GETTING FED UP I just want my results at this point
They had told me I was male and I was like…um okay that’s odd it must be a mistake (I have always been female)
And so they had put the kit under investigation by their team which my the time line has been stuck at for over 2 months
And I have been patient but it’s getting to far now
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The Worst

This platform is designed for you to pay more. No substantial information until you pay $$$..

Discover your pass

Amazing experience knowing my pass

Everything is an upgrade

Don’t bother. Find another company. This is such a horrible money grab.

Constantly changing

This DNA is *constantly* changing. In extremely dramatic ways. Other than for brief amusement, it’s mostly a crock. I am disgusted.

Love the Updates

Thanks guys!

Questionably Inaccurate

Results don’t really match what I have been told. I am not sure if there are just very few people that use this however I did in hopes to connect with lost family members which was very very dissatisfying as there wasn’t much to go off of. The health and ancestry seemed very generic and not specialized at all questioning the accuracy.

I’d definitely say for the price it isn’t really worth it. I regret purchasing its service.
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So great!

This is so spot on!! it’s very interesting how how through your DNA, you can narrow things down such as me not liking cilantro, which is pretty spot on, me afraid of flying, which is pretty spot on, and then it gives me all kinds of medical things to watch out for. One of them saying I have macular degeneration which I do have. It helps me be proactive regarding my health
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Not what I expected

I’d say, all of the Medical report given is just the stupid surveys the app gives to you answer. It’s honestly not ground breaking in my opinion, because you can actually get the same information elsewhere online for free and your primary care doctor. The genetic testing is very basic and generalized. I’d save your money on this test honestly and go with Ancestry instead. Ancestry is miles ahead of genetic information given and though not focussed on Medical stuff, 23andMe is honestly not worth the money. The app tries to entice you with other medical stuff, but it’s behind a pay wall and from the vague medical information given on my test, the medical portion is lame at its best.
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Results

Paid $200 and all I got back is info for surveys and ads for more tests.

Total scam

Go to a doctor for dna testing save like $100.

Do not use 23 and me

They take your money and give nothing!

Fun and interesting

Love seeing updates like new relatives. Break downs of your heritage. I have yet to pay for more info.

Good tool

Really gets the info that you need and wanted. Thanks!!

Expand Indigenous American Results with Regional Affinities ⭐️⭐️⭐️

Dear 23andMe Team,

I would love to see 23andMe expand the Indigenous American ancestry experience beyond broad continental labels and Genetic Groups.

I understand that Genetic Groups require strong matching to modern reference communities, and not everyone will qualify for one. However, for customers who have Indigenous American ancestry but do not receive a Genetic Group, the current result can feel too broad to be useful. For example, “North American” covers a very large area, including parts of Canada, the United States, and Mexico. While I appreciate receiving that information, it does not provide much direction for people trying to better understand where their Indigenous ancestry may fit regionally.

It would be helpful if 23andMe added a regional layer between the broad ancestry category and Genetic Groups. For example:

Indigenous American
• Regional Affinity: Southeastern United States, Mid-Atlantic, Great Lakes, Northeast, Plains, South Central, Southwest, Northwest Coast, etc.
• Genetic Group: None detected, or displayed when applicable

This would not need to claim tribal identity or membership. Instead, it could simply show where a customer’s Indigenous DNA most closely aligns geographically when there is not enough evidence to confidently assign a specific Genetic Group.

This would be especially valuable for people with documented or consistent Indigenous ancestry who do not receive a Genetic Group. Some customers have very small percentages, while others have much higher percentages, yet “North American” alone often provides very little context.

A layered system could look like this:

1. Broad ancestry category: Indigenous American
2. Regional affinity: Where the DNA best aligns geographically
3. Genetic Group: Displayed only when there is sufficient confidence

This approach would provide more meaningful information without overstating certainty. It would also help customers whose ancestry comes from older, displaced, or currently underrepresented Indigenous populations that may not yet be represented within existing Genetic Groups.

Regional affinities would also complement genealogical research. Many people already have documented family histories pointing to a general area but are looking for additional context from their DNA results. Seeing that their Indigenous ancestry aligns most closely with a region, such as the Southeastern United States, the Great Lakes, or another part of North America, would provide another valuable piece of evidence to consider alongside historical records and family history, while still acknowledging that DNA alone cannot identify a specific tribe in most cases.

One thing I have always appreciated about 23andMe is the historical information included throughout the ancestry experience. Adding regional affinities for customers who do not receive a Genetic Group would continue that tradition by helping people better understand the geographic history behind their DNA, even when a more specific community cannot yet be identified.

Thank you for continuing to improve the ancestry experience. As someone who genuinely enjoys learning about the history behind my DNA, I appreciate the work your team has done over the years. I hope you will consider expanding the Indigenous American experience in the future so that customers who do not receive a Genetic Group can still learn something meaningful about where their ancestors may have lived geographically. I believe this would make the Indigenous American section even more informative, educational, and rewarding for many customers.

Thank you for your time and consideration!
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