
Counsel: Honest AI CFO
The C-Suite for Small Business
About
This app analyzes your business finances with transparency, showing the exact calculations and data sources behind every insight. It provides actionable recommendations and simulations to help you make informed decisions without guessing.
What's New in Counsel
1.0.5
September 4, 2026
Bank connections now live in Counsel Pro. Every other source — Square, Stripe, Shopify, Etsy, QuickBooks, and CSV files — stays free forever, along with all the math and every receipt.
MoreSubscriptions & In-App Purchases
Counsel Pro Monthly
Counsel acts on your numbers: Pay Yourself, Execution
Developer apps
FAQ
What is Counsel's core function?
Counsel reads your business numbers and provides transparent financial analysis, showing the exact math behind every insight. It avoids guessing by stating when data is insufficient.
How does Counsel ensure data privacy?
Your business records stay on your device. Connections to platforms like Square or QuickBooks sync data locally, and nothing is uploaded to the developer. You can delete all data with one tap.
What kind of financial insights does Counsel offer?
Counsel provides a morning read of changes, suggests top business moves ranked by financial impact, offers a revenue band with uncertainty, and calculates the largest owner draw your cash floor can support.
Can I test Counsel before connecting my data?
Yes, you can try the demo worlds first to understand its functionality. You can connect your own numbers when you feel confident in the tool.
What are the subscription options for Counsel Pro?
Counsel Pro offers monthly and annual subscription plans. The monthly plan is $14.99, and the annual plan is $119.99.
Is Counsel suitable for very small businesses?
Yes, Counsel is built for real small businesses, including coffee shops, landscaping crews, musicians, and small firms. The first 50 businesses to join become founding members and receive Pro for free for life.
How frequently is Counsel updated?
The latest version, 1.0.5, was last updated on September 4, 2026. This indicates a relatively recent update cycle for the application.
Does Counsel have ads?
No, Counsel is ad-free. The description explicitly states 'No ads, no tracking, no selling data' to ensure a focused user experience.









