FOCUS by Reynolds and Reynolds

FOCUS by Reynolds and Reynolds

by Reynolds & Reynolds

91 ratings
44 reviews
Free

Details

  • Released
  • Updated
  • January 14, 2017
  • June 19, 2026

Features

FOCUS by Reynolds and Reynolds screenshot #1 for iPhone
FOCUS by Reynolds and Reynolds screenshot #2 for iPhone
FOCUS by Reynolds and Reynolds screenshot #3 for iPhone
FOCUS by Reynolds and Reynolds screenshot #4 for iPhone
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About

This mobile CRM tool empowers salespeople to manage the sales process efficiently. It provides instant access to customer information and guides users through dealer-defined sales steps, enhancing the customer experience and speeding up the sales cycle.

Mobile CRM for salespeople
Dealer-defined sales steps
Manage sales process
Instant customer information access
Track sales goals
Customer profile management
Appointment and task reminders
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What's New in FOCUS by Reynolds and Reynolds

2.237

June 19, 2026

Bug fixes.

User reviews

Absolutely terrible

Complete garbage, such a headache to use. 0 stars if I could

Terrible can’t even sign in!

Trying to sign in using my username and also my dlrsecured log in and it keeps saying it’s invalid. I even get the verification code to my email and type it in and says invalid! Tried this 5-10 times it will not work. Super disappointing because I can’t respond through CRM on my phone while I’m out and about. Need a new CRM asap.
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NEEDS A FACE LIFT

When I use this app I feel like I’m back in middle school playing flappy bird for the first time. Should have a more simplistic layout. We live in the world of AI now and it shouldn’t be this hard to have a layout update. Chat GPT could write a code on how to do it for you guys. Horrible user interface. Please update it
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Record media crashes app

Trying to record a video to send to clients. Open the record media option and changing to front facing camera causes the app the quit.

Worst CRM and App

If you think the Focus CRM at work was bad, this App is worse and infuriating to use. Extremely hard to find your own clients. Can’t follow up properly through the App. I don’t even know why this exist! So many issues with it, it’s easier to list the positives…..using this app is like navigating through a maze that has nothing but dead ends. Anyone leaving a review greater than 1 star is probably an employee.
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Developer apps

FAQ

What does the FOCUS app do?

The FOCUS app is a mobile CRM solution designed for salespeople. It helps manage the sales process by providing access to customer information, guiding users through dealer-defined sales steps, and facilitating follow-up activities. The goal is to improve the customer experience and accelerate sales.

What are the key features of the FOCUS app?

Key features include performing follow-up activities via 'My Desk', adhering to dealer-defined sales steps, tracking personal sales goals in 'My Goals', selecting customized test drive routes, accessing and modifying customer profiles, and receiving reminder alerts for appointments and tasks. It also allows sending alerts to management for assistance.

Is the FOCUS app free to use?

Based on the provided information, the app is listed as 'free' and does not have in-app purchases or ads. This suggests that access to the app's functionality is provided without direct cost to the user.

Who is the target audience for the FOCUS app?

The app is specifically built for salespeople, particularly those working in dealerships. It aims to equip them with the necessary tools to manage customer interactions and the sales process effectively from their mobile devices.

How does the app help manage the sales process?

The app facilitates sales process management through dealer-defined, forced-march sales steps. This ensures a consistent approach to each sale. Salespeople can access customer information instantly, track their progress towards goals, and receive reminders, all contributing to a smoother and faster sales cycle.