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FOCUS by Reynolds and Reynolds

FOCUS by Reynolds and Reynolds

by The Reynolds and Reynolds Company and its affiliates

109 ratings
49 reviews
💼 Business
📊 Productivity
Free

Details

Released
January 14, 2017
Updated
October 28, 2026

Features

Background Location Access

Developer

The Reynolds and Reynolds Company and its affiliates
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About

This mobile CRM tool empowers salespeople to manage the sales process efficiently. It provides instant access to customer information and guides users through dealer-defined sales steps, enhancing the customer experience and speeding up the sales cycle.

✓Mobile CRM for salespeople
✓Dealer-defined sales steps
✓Manage sales process
✓Instant customer information access
✓Track sales goals
✓Customer profile management
✓Appointment and task reminders
Show original description

What users say about FOCUS by Reynolds and Reynolds

Reviews of FOCUS by Reynolds and Reynolds are mostly negative: the Business app is rated 2.1/5 from 109 App Store ratings. What users like most: allows task completion from phone, improves follow-up and deal time. Top complaints: clumsy and unstable interface, limited and outdated functions. Summarized from real user reviews.

Positive things

  • 👍Allows task completion from phone
  • 👍Improves follow-up and deal time
  • 👍Helps new salespeople learn sales cycle
  • 👍Fast and easy to use (one positive review)

Negative things

  • 👎Clumsy and unstable interface
  • 👎Limited and outdated functions
  • 👎Slow and inefficient
  • 👎Force closes frequently
  • 👎Not user-friendly or intuitive
  • 👎Complicated and buggy
  • 👎Email templates do not work
  • 👎Sign-in issues and invalid credentials
  • 👎Horrible user interface
  • 👎Difficult to find clients
  • 👎Cannot follow up properly
  • 👎Too many buttons to click
  • 👎Cannot send videos to customers
  • 👎Cannot see own texts
  • 👎Cannot see vehicle info/trade after deal
  • 👎Clicking many times for lead info
  • 👎Cannot see client pencils
  • 👎No support
  • 👎Scattered and unorganized
  • 👎Requires multiple logins
  • 👎Cannot view vehicle miles
  • 👎Needs website for notes
  • 👎Does not send text notifications
  • 👎Extremely convoluted navigation
  • 👎Makes job harder
  • 👎Wrong number of sold units
  • 👎Does not save notes
  • 👎Does not register calls
  • 👎Issues adding customer info
  • 👎Missing key features
  • 👎Cannot log clients by scanning
  • 👎No normal form to print
  • 👎Cannot call customer from app
  • 👎Making users lose time
  • 👎Developers haven't tried to work
  • 👎Horrible on mobile
  • 👎Cannot see 15% of history
  • 👎Cannot see lead details or notes
  • 👎Cannot see text messages
  • 👎App crashes on computer
  • 👎Hurts sales process
  • 👎Cannot attach files (only pictures)
  • 👎Cannot continue email drafts
  • 👎Battery drain from GPS tracking
  • 👎App doesn't refresh
  • 👎Tasks don't disappear from main page
  • 👎Unsure who has been followed up on
  • 👎Wastes time manually checking
  • 👎Cannot open multiple screens
  • 👎DL and customer info won't push
  • 👎Cannot work from home
See all reviews

What's New in FOCUS by Reynolds and Reynolds

2.248

October 28, 2026

Bug fixes.

User reviews

Most RecentHighest RatedLowest Rated

Bad!

Unstable, limited functions, clumsy interface
GAGuillo Abadia

Salesman

This App is Trash!!!!
SSaif_90

Garbage

This app is slow and trash. Can’t send videos to customers. Force closes all the time.
FFi123icup

Competitors

I’ve been in the auto business for more than 10 years, used many different auto apps and they’re all about a 4/5, except for this one. Not user friendly, complicated, bugs out, and not refined. This developers of this must have never tried this app. I’d highly recommend to the developers to try the competitors apps and than see how bad this one is.
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DDjMRey

Email templates will not work with update

The app was already mediocre at best before the update. Now email templates will not work.
MMda0221a
See 44 more reviews

Developer apps

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User experience

🐞

Reported Bugs

22 issues

App crashes frequently

Bug

App freezes

Bug

Login errors (unexpected error, invalid credentials)

Bug

App closes unexpectedly

Bug

Record media crashes app

Bug

Email templates not working

Bug

Cannot sign in

Bug

App doesn't work on mobile

Bug

App doesn't refresh

Bug

Login screen freezes

Bug

App crashes on computer

Bug

DL and customer info will not push over

Bug

App searches for branch and then shows error

Bug

Login gets stuck on 'selecting branch'

Bug

Phone freezes all the time

Bug

App doesn't work on i6s

Bug

Wrong number of sold units displayed

Bug

Added notes not saved

Bug

Calls not registered

Bug

Issues when adding customer info

Bug

App crashes

Bug

Cannot attach files (only pictures)

Bug
✨

Requested Features

23 requests

Update layout for simplicity

Feature

Implement AI for layout updates

Feature

Overhaul the application

Feature

Add dark mode option

Feature

Improve user interface

Feature

Add ability to attach files

Feature

Allow continuation of email drafts

Feature

Improve navigation and organization

Feature

Add ability to scan driver's license

Feature

Provide normal forms to print

Feature

Enable calling customers from the app

Feature

Implement proper notification system for texts

Feature

Allow viewing of all client texts

Feature

Display vehicle information and trade-in details after deal closure

Feature

Simplify lead viewing

Feature

Show client pencils

Feature

Provide better support

Feature

Improve data transfer from old CRMs

Feature

Display lead details and notes clearly

Feature

Ensure all text messages are visible

Feature

Fix tasks on the main page to disappear after completion

Feature

Show customer progress on the home page

Feature

Allow opening multiple screens simultaneously

Feature

FAQ

What does the FOCUS app do?

The FOCUS app is a mobile CRM solution designed for salespeople. It helps manage the sales process by providing access to customer information, guiding users through dealer-defined sales steps, and facilitating follow-up activities. The goal is to improve the customer experience and accelerate sales.

What are the key features of the FOCUS app?

Key features include performing follow-up activities via 'My Desk', adhering to dealer-defined sales steps, tracking personal sales goals in 'My Goals', selecting customized test drive routes, accessing and modifying customer profiles, and receiving reminder alerts for appointments and tasks. It also allows sending alerts to management for assistance.

Is the FOCUS app free to use?

Based on the provided information, the app is listed as 'free' and does not have in-app purchases or ads. This suggests that access to the app's functionality is provided without direct cost to the user.

Who is the target audience for the FOCUS app?

The app is specifically built for salespeople, particularly those working in dealerships. It aims to equip them with the necessary tools to manage customer interactions and the sales process effectively from their mobile devices.

How does the app help manage the sales process?

The app facilitates sales process management through dealer-defined, forced-march sales steps. This ensures a consistent approach to each sale. Salespeople can access customer information instantly, track their progress towards goals, and receive reminders, all contributing to a smoother and faster sales cycle.