Graeter’s is a TREASURE for those who live and visit the Cincinnati region. It is a fantastic maker of some of the finest ice cream in the region and as good or better than some of the ice creams and gelato that I have had around the world. I highly recommend it to anyone and especially believe that they excel a chip flavors. However, we have now started only going on special occasions this past year (I.e., Birthdays, Visitors, Business, etc.) due to the cost and diminishing value when we go as a couple or treat the family. Despite being able to afford the price, the amount of treasure has now shifted our behavior. Birthday reward has been trimmed on a rewards program that feels stingy compared to DQ that regularly rewards and values us as a customer. As a Product Manager myself, I would recommend you make sure that you are considering the NBA. What is your customers Next Best Alternative. I don’t want my company or Graeters to go the way of Cincinnati Milicron (see the great YouTube documentary). Happy to discuss, over some vanilla chocolate chip or cookie dough!!!
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