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Pura

Pura

Smart Fragrance Diffuser

182K ratings
2586 reviews
#155 in free Shopping
🌟 Lifestyle
🛍️ Shopping
Free

Details

Released
August 4, 2017
Updated
October 26, 2026

Features

Background Location Access

Developer

Pura
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📈no. 155
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About

Control and customize your home and car fragrance experience with a smart diffuser. Schedule scent intensity, diffusion times, and ambient lighting all from your phone.

✓Control scent intensity
✓Custom diffusion schedules
✓Set timers
✓Adjust ambient light colors
✓Away mode
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What users say about Pura

Reviews of Pura are mixed: the Shopping app is rated 4.7/5 from 182K App Store ratings. What users like most: convenient scheduling, secure connectivity. Top complaints: frequent connectivity issues, buggy app with glitches. Summarized from real user reviews.

Positive things

  • 🚀Convenient scheduling
  • 🔒Secure connectivity
  • 👍Adjustable scent intensity
  • 👍Variety of high-quality scents
  • 👍Customizable night light
  • 👍Integrates with smart home devices

Negative things

  • 🐛Frequent connectivity issues
  • 🐛Buggy app with glitches
  • 🔍Poor customer support
  • 💰Expensive devices and refills
  • 🤖Overly complicated app navigation
See all reviews

What's New in Pura

4.40

October 26, 2026

Thanks for choosing Pura! This build contains bugfixes and various performance improvements.

More

Charts

Top Free

📈 155+2

Shopping

This app rose +2 positions in Shopping chart.

Last updated on November 2, 2026.

User reviews

Most RecentHighest RatedLowest Rated

Terrible connection experience

Over and over it will not detect a network while everything else in the house does. It shouldn’t be this freaking hard to use an air freshener.
Bbobbiejo917

Simply The Best!!!

I love everything about this company! I have purchased four different diffusers over time and they all work amazingly well. Tried several scents and all have been wonderful. Yes, a little pricey, but smell is everything and if you are going to pamper yourself a bit, this is a perfect way to do it! Love the ap, super easy to set up and use it every day,
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NNMK4

Your sign to get it rn!

I fell in love with my sisters and she ended up gifting me one as a house warming gift and I can’t live without it <3 the app is super easy to use and I can’t wait to add another scent soon!!
MMMaggie maggss

Love it!

I love being able to start it from my phone, from anywhere. It works so much better than standard plug ins. I started with one and now I have three!
LLinny411

Pura

Love it!
Jjordyne14
See 2581 more reviews

User experience

🐞

Reported Bugs

5 issues

Devices randomly disconnecting from WiFi

Bug

Schedules not working as set

Bug

Night light turning on unexpectedly

Bug

App failing to recognize scent cartridges

Bug

Inconsistent subscription and delivery issues

Bug
✨

Requested Features

5 requests

Allow more granular scheduling options

Feature

Implement a 'back' button in the app

Feature

Add ability to copy/paste schedules across devices

Feature

Provide more scent intensity options

Feature

Develop a manual mode for the devices

Feature

FAQ

What does the Pura app do?

The Pura app allows you to control and customize your smart fragrance diffuser experience. You can manage scent intensity, set diffusion schedules and timers, and adjust ambient light colors, all from your smartphone.

What are the key features of the Pura app?

Key features include controlling scent intensity, setting custom diffusion schedules and timers, adjusting ambient light colors, and an optional away mode for convenience.

Is the Pura app free to use?

The Pura app itself is free to download and use. However, it is designed to work with Pura's smart diffusers and premium smart scents, which are separate purchases.

What devices is the Pura app compatible with?

The Pura app is designed to work with Pura's smart fragrance diffusers for both home and car. It requires a smartphone for operation.

How can I personalize my scent experience with Pura?

You can personalize your scent experience by setting specific diffusion times and intensities throughout the day. You can also customize the ambient light colors to match your mood or decor.