Pura vs Nuuly
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Pura
Control and customize your home and car fragrance experience with a smart diffuser. Schedule scent intensity, diffusion times, and ambient lighting all from your phone.
- Control scent intensity
- Custom diffusion schedules
- Set timers
- Adjust ambient light colors
- Away mode
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Get the best scenting experience possible with Pura’s smart fragrance diffusers for your home and car. Paired with our smart diffuser and premium smart scents, the Pura app allows you to control, customize and personalize your fragrance experience—all from your phone. Simply plug in your diffuser, set it up in the app, and let high-end, clean fragrance enhance every space and mood. The Pura app allows you to control scent intensity, diffusion time with custom schedules and timers, ambient light colors, and has an optional away mode.
Nuuly
This service allows you to rent six clothing items monthly from a wide selection of brands and styles. Keep your chosen items for the entire month, with laundry and repairs included. You can also purchase items you love at a discount.
- Rent 6 items monthly
- Wide selection of brands and styles
- Keep items for a month
- Laundry and repairs included
- Purchase items at a discount
- Fast, free shipping and returns
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Nuuly is a subscription clothing rental service built to help you get creative with what you wear every day—not just on special occasions. Rent 6 items every month for $98 and choose from 100s of brands and 1000s of styles in sizes XS–5X, including petite, tall + maternity. How it works: * Pick any 6 items—four tops and the same dress in two sizes? Six pairs of jeans? One of everything? It's your call * Keep them all month. Don't worry about laundry or repairs—it's included in the plan * If you fall in love with something, buy it at a discount. Send back the rest + repeat Why you’ll love Nuuly: * Fast, free shipping + returns * No late fees or damage fees—ever * Pause or cancel anytime With the Nuuly app, you can: * Quickly save favorites in your Closet + sort them into Closet Lists * Add styles to your Nuuly quickly + seamlessly * Manage subscription, profile details + rental history with one tap * Purchase favorites: keep one, two or all of your items * Leave reviews for the Nuuly community * Get customizable iOS push notifications for Nuuly news
Screenshots
Verdict
The clearest difference is monetization model: Pura at free with in-app purchases against Nuuly's subscription. Pura also leads on review sentiment (90% vs 66%) and chart position (#152 vs unranked). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Nuuly holds the better App Store score, 4.9 against 4.7. That said, the two scores are not equally well evidenced: Pura has 182K ratings behind it against 31K, so its average is the more settled of the two. Written reviews complicate that: 90% of Pura's written reviews are positive against 66% of Nuuly's, so the app with the better star average is not the one people write more warmly about.
Pura ships an update every 2 weeks, Nuuly every 9 days. Both last shipped on November 1, 2026.
| Parameter | Pura | Nuuly |
|---|---|---|
| Price | Free | Free |
| Rating | 4.7 (182K ratings) | 4.9 (31K ratings) — better |
| Positive reviews | 89.7% of reviews — better | 66.0% of reviews |
| Number of ratings | 182K — better | 31K |
| Update frequency | Every 2 weeks | Every 9 days — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free with in-app purchases — better | Subscription |
| Best chart rank | #152 — better | — |
| Devices | iPhone | iPhone |
| Requires iOS | 17.0 — better | 26.0 |
| Further details — not scored | ||
| Size | 251 MB | 93 MB |
| Age rating | 12+ | 4+ |
| Developer | Pura | Nuuly |
Customer experience
Pura
Nuuly
User reviews
Pura
From 182K App Store ratingsWhat we love
- 🚀 Convenient scheduling
- 🔒 Secure connectivity
- 👍 Adjustable scent intensity
- 👍 Variety of high-quality scents
- 👍 Customizable night light
Room to improve
- 🐛 Frequent connectivity issues
- 🐛 Buggy app with glitches
- 🔍 Poor customer support
- 💰 Expensive devices and refills
- 🤖 Overly complicated app navigation
Nuuly
From 31K App Store ratingsWhat we love
- 🚀 Great service and clothing selection
- 👍 Convenient and easy to use
- 💡 Allows trying new styles without commitment
- 🌱 Eco-friendly and sustainable
- 🤩 Elevates personal style and confidence
Room to improve
- 🐛 Quality control issues with damaged or worn items
- ⏱️ Slow shipping and long wait times
- 🤔 Limited inventory and item availability
- 📝 Inconsistent customer service experience
- 🔍 Buggy and glitchy app interface
Bugs and requests
Pura
Reported bugs
5 issues- Devices randomly disconnecting from WiFi
- Schedules not working as set
- Night light turning on unexpectedly
- App failing to recognize scent cartridges
- Inconsistent subscription and delivery issues
Requested features
5 requests- Allow more granular scheduling options
- Implement a 'back' button in the app
- Add ability to copy/paste schedules across devices
- Provide more scent intensity options
- Develop a manual mode for the devices
Nuuly
Reported bugs
4 issues- App crashes and freezes
- Images and content not loading properly
- Losing place when navigating back in the app
- Inconsistent behavior across web and mobile platforms
Requested features
5 requests- Ability to exchange or return individual items
- More detailed size and fit information
- Waitlist or notification system for out-of-stock items
- Improved search and filtering capabilities
- Ability to save and organize items in custom closets
In-app purchases
Pura
No in-app purchases
Nuuly
No in-app purchases
