Review
Review Hijacking
Disappointing Experience as a Small Business Owner
We currently have only three customer reviews on Yelp, yet Yelp has chosen to hide one of them — a glowing review from an actual client. I discovered this only after the client referred a friend to us and specifically told her to read the review she had written. Her friend couldn't find it. The client then contacted me because she thought I had removed her review.
I hadn't. Yelp had hidden it.
The client was upset enough that she personally contacted Yelp and waited on hold for over an hour. She was eventually told by a representative named Jennifer that the issue would be fixed. Months later, her review is still hidden.
What makes this especially frustrating is that Yelp continues to display a very negative review of our business that includes profanity. Google removed that same review because of its content, while Yelp told us it could remain because it represented the reviewer's "opinion." Apparently a negative review containing profanity qualifies to be displayed, while a legitimate client's positive experience does not.
Meanwhile, Yelp representatives continue calling me every few weeks trying to sell advertising. I specifically told one representative, Anna, that I did not want any more advertising calls unless someone could first explain why all of our legitimate customer reviews weren't being shown. The calls have continued.
And I have already tried Yelp advertising. Last summer I spent a significant amount of money advertising with them and received zero conversions. By comparison, I now spend roughly half that advertising budget with Google and regularly receive approximately 4–5 conversions per month.
I understand that every platform has automated systems and policies for determining which reviews it recommends. What I don't understand is telling a customer that her legitimate review will be addressed, leaving it hidden for months, continuing to display a profanity-filled negative review, and repeatedly calling the business to sell advertising despite being asked not to.
Based on my experience as both a business owner and advertiser, I cannot recommend Yelp.


