Virgin Active UK vs Heartcore
Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.
Virgin Active UK
This app rewards users for achieving personal wellness goals with exclusive partner benefits. Access on-demand classes and book club sessions to support your fitness journey anytime, anywhere.
- Real rewards for wellness goals
- Book club classes
- On-demand fitness classes
- Personalized wellness support
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Welcome to Virgin Active’s new wellness app that gives you real rewards for hitting your personal wellness goals. - Real rewards: Instant fist-bumps from iconic partners - Real endorphins: Book all your fave club classes - Real support: Train anywhere, anytime, with on-demand classes Designed to support real progress with real rewards and guidance, this isn’t an app… It’s your personal, free smoothie-giving, endorphin unleashing, goal crushing, wellness weapon.
Heartcore
This app combines Pilates, Yoga, and free movement to enhance your physical and mental well-being. Book and manage classes at London studios, track your progress, and connect with a supportive community.
- Pilates, Yoga, and free movement classes
- Book and manage studio classes
- Track fitness journey
- Community features
- Class and teacher reviews
- Add classes to calendar
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At Heartcore, we use the most effective elements of Pilates, the wisdom of Yoga and joy of free movement to help you transform your body and your mind. Our Online and London studios offer Pilates, but not as you know it. We promise to transform your mind, heart and body — one move at a time. Get the App to view, buy, book and manage your classes across all of our studio locations. Booking opens on the 1st of every month. Plus, you can leave a review for your class and teacher, and see your full journey — all in one place. JOIN THE COMMUNITY + Edit your profile to OPT-IN for email, receiving all the latest news and special offers + Turn push notifications on for instant updates + Explore our locations and get in touch + Listen to our playlists on Spotify + Connect with our Social channels PLAN YOUR WORKOUT + Find your classes by studio location + Buy classes quickly and easily + Add classes to your calendar + Explore our classes and teachers JOIN US www.weareheartcore.com We can't wait to move with you!
Screenshots
Verdict
The clearest difference is monetization model: Virgin Active UK at free against Heartcore's free with in-app purchases. Virgin Active UK also leads on ratings volume (683 vs 2) and review sentiment (44% vs 20%). On price, rating, update cadence and ads there is nothing between them.
Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS
Both are free to download. Neither carries in-app purchases, so what you see is what you pay.
Heartcore holds the better App Store score, 5.0 against 4.8. That said, the two scores are not equally well evidenced: Virgin Active UK has 683 ratings behind it against 2, so its average is the more settled of the two. Written reviews complicate that: 44% of Virgin Active UK's written reviews are positive against 20% of Heartcore's, so the app with the better star average is not the one people write more warmly about.
Virgin Active UK ships an update monthly, Heartcore every 4 weeks. The most recent releases landed on October 26, 2026 and October 23, 2026 respectively.
| Parameter | Virgin Active UK | Heartcore |
|---|---|---|
| Price | Free | Free |
| Rating | 4.8 (683 ratings) | 5.0 (2 ratings) — better |
| Positive reviews | 43.9% of reviews — better | 20.0% of reviews |
| Number of ratings | 683 — better | 2 |
| Update frequency | Monthly | Every 4 weeks — better |
| Ads | No | No |
| In-app purchases | No | No |
| Monetization | Free — better | Free with in-app purchases |
| Devices | iPhone | iPhone, iPad — better |
| Requires iOS | 16.0 | 16.0 |
| Further details — not scored | ||
| Size | 361 MB | 196 MB |
| Age rating | 4+ | 4+ |
| Developer | Virgin Active UK | Heartcore Fitness Ltd |
Customer experience
Virgin Active UK
Heartcore
Bugs and requests
Virgin Active UK
Reported bugs
5 issues- App login and password issues
- Rewards system not functioning properly
- Inconsistent app updates breaking functionality
- Booked classes not syncing to calendar
- Waitlist position not visible in app
Requested features
8 requests- Add ability to view waitlist position
- Improve class booking and cancellation flow
- Provide more class and facility information in app
- Enhance rewards system functionality
- Simplify app design and navigation
Show 3 moreShow fewer
- Improve app reliability and stability
- Add ability to sync booked classes to calendar
- Provide guest pass management in app
Heartcore
Not enough reviews yet to summarise bugs or requests.
In-app purchases
Virgin Active UK
No in-app purchases
Heartcore
No in-app purchases
