Comparison

Google Ads vs WAM

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Google Ads

Manage your advertising campaigns from anywhere with this mobile tool. Monitor performance, make quick edits to budgets and keywords, and receive real-time notifications. Get personalized recommendations to boost your ad performance and connect with support when needed.

Highlights
  • Monitor campaign performance
  • Edit campaigns, budgets, and keywords
  • Create and edit ads
  • View optimization score
  • Apply recommendations
  • Receive real-time notifications
  • Access expert support
Currently charting
Read full description

The Google Ads mobile app helps you stay connected to your campaigns while on the go. In addition to monitoring your campaigns in real-time, you can review high-impact recommendations to improve performance and take action quickly and easily. Use the Google Ads app to: * Monitor performance on the go * Make quick changes to campaigns, budgets, keywords, and more * Create and edit ads * See your optimization score and apply recommendations * Get real-time notifications, such as performance summaries and ad disapprovals * Talk to an expert for support, wherever you may be Download the Google Ads mobile app to get the most out of your account today!

About

WAM

Manage your organization's assets and schedule maintenance to ensure optimal efficiency and service. This web-based program offers an accessible and affordable solution for tracking inventory and improving operational performance.

Highlights
  • Bespoke asset inventory
  • Maintenance scheduling
  • Operational efficiency tracking
  • Web-based program
  • Affordable asset management
Features
Read full description

Workflow Asset Management – or WAM - is a simple, accessible web based programme that combines a bespoke inventory of your organisation’s assets with a maintenance scheduling tool to help ensure their optimum efficiency and so, in turn, excellent operational service. This year we’ve introduced a host of new features and the programme’s now being hailed by its hundreds of users – including leisure centres, spas, and hotels – as one of the easiest, most efficient and most affordable asset management systems on the market, perfectly in tune and always up to date with the ever changing demands of management teams. We’re now talking to leisure groups, spas, hotels, schools and hospital and care homes.

Screenshots

Google Ads4 screens
WAM4 screens

Verdict

The call

The clearest difference is update cadence: Google Ads at fortnightly against WAM's every 8 months. Google Ads also leads on review sentiment (22% vs 0%) and chart position (#125 vs unranked). On price, ads, in-app purchases and monetization model there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Google Ads ships an update fortnightly, WAM every 8 months. The most recent releases landed on November 1, 2026 and October 29, 2026 respectively.

Scorecard3 real differences · 8 level
Google Ads versus WAM: the parameters behind the verdict, then further details
ParameterGoogle AdsWAM
PriceFreeFree
Rating4.4 (5.1K ratings) — better—
Positive reviews22.4% of reviews — better0.0% of reviews
Number of ratings5.1K — better—
Update frequencyFortnightly — betterEvery 8 months
AdsNoNo
In-app purchasesNoNo
MonetizationFreeFree
Best chart rank#125 — better—
DevicesiPhone, iPadiPhone, iPad, iPod — better
Requires iOS16.015.0 — better
Further details — not scored
Size138 MB72 MB
Age rating4+4+
DeveloperGoogle LLCEmpresa Limited

Customer experience

Google Ads

All ratings5,095 ratings
Positive84.6%
Neutral3.4%
Negative12.0%
Written reviews559 reviews
Positive22.4%
Neutral5.2%
Negative72.5%

WAM

Written reviews1 reviews
Positive0.0%
Neutral0.0%
Negative100.0%

Bugs and requests

Google Ads

Reported bugs

5 issues
  • App crashes frequently
  • Metrics not updating properly
  • Inability to access all campaigns
  • Stuck in update loop
  • Compatibility issues with new devices

Requested features

5 requests
  • Allow creating campaigns from app
  • Improve mobile app functionality
  • Better sync with desktop version
  • More user-friendly interface
  • Clearer instructions and guidance

WAM

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Google Ads

No in-app purchases

None

WAM

No in-app purchases

Questions

Is Google Ads free?
Google Ads is free to download, with no in-app purchases.
Is WAM free?
WAM is free to download, with no in-app purchases.
Do Google Ads or WAM have ads?
Neither Google Ads nor WAM shows ads.
Which is updated more often, Google Ads or WAM?
Google Ads ships an update fortnightly, and WAM every 8 months. Most recently, Google Ads was updated on November 1, 2026 and WAM on October 29, 2026.

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