Comparison

Google Ads vs Business Profile for Google

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Google Ads

Manage your advertising campaigns from anywhere with this mobile tool. Monitor performance, make quick edits to budgets and keywords, and receive real-time notifications. Get personalized recommendations to boost your ad performance and connect with support when needed.

Highlights
  • Monitor campaign performance
  • Edit campaigns, budgets, and keywords
  • Create and edit ads
  • View optimization score
  • Apply recommendations
  • Receive real-time notifications
  • Access expert support
Currently charting
Read full description

The Google Ads mobile app helps you stay connected to your campaigns while on the go. In addition to monitoring your campaigns in real-time, you can review high-impact recommendations to improve performance and take action quickly and easily. Use the Google Ads app to: * Monitor performance on the go * Make quick changes to campaigns, budgets, keywords, and more * Create and edit ads * See your optimization score and apply recommendations * Get real-time notifications, such as performance summaries and ad disapprovals * Talk to an expert for support, wherever you may be Download the Google Ads mobile app to get the most out of your account today!

About

Business Profile for Google

Manage all your Google Business Profiles from one app. Update information, respond to reviews, and post updates across multiple locations instantly. Save time and streamline your business management on the go.

Highlights
  • Manage multiple locations from one screen
  • Edit business info in bulk
  • Respond to reviews instantly
  • Post photos and updates
  • Track business performance
  • Streamlined interface
Read full description

Manage your entire Google Business Profile from your phone — every location, every review, in one app. If you run a business with multiple locations, you know the pain: logging into each profile separately, updating hours one by one, chasing reviews across the map. It eats hours you don't have. This app puts your whole network in your pocket. Update everything in a minute — not an hour. No agency. No dedicated manager. Just you and your phone. WHY BUSINESS OWNERS SWITCH TO US Manage all locations at once Edit hours, phone numbers, addresses, and business info across every location from a single screen. Change once, apply everywhere. No more logging in and out of ten profiles. Never miss a review See new reviews from all your locations in one feed. Reply on the spot, keep your rating healthy, and turn feedback into trust — right when it matters. Post photos and updates in seconds Keep every location fresh with new photos, offers, and posts. Push updates to your whole network without switching accounts. Stay on top of performance Track how customers find you, how many call, and how each location performs — so you know exactly where to focus. Built for speed Everything is optimized for one thing: doing more in less time. Bulk actions, fast edits, and a clean interface that respects your day. PERFECT FOR - Owners of retail chains, restaurants, and franchises - Anyone managing 2, 10, or 100+ locations - Business owners who'd rather not hire extra staff just to keep listings updated - Busy people who run their business on the go HOW IT WORKS 1. Connect your Google account securely 2. We instantly find all the locations you manage 3. Edit info, reply to reviews, and post — from anywhere Your data stays protected. We only access what's needed to manage your profile, nothing more. STOP WASTING TIME ON BUSY WORK Every hour spent switching between profiles is an hour not spent growing your business. Take control of your entire Google presence from one place — and get that time back. Download now and manage your whole network in a minute. — This app is an independent tool for managing your Google Business Profile and is not affiliated with, endorsed by, or sponsored by Google LLC. Google, Google Business Profile, and Google Maps are trademarks of Google LLC. Payment & Subscription Terms: Choose between the following subscription options for unlimited access to all features: - Annual Subscription - Monthly You may cancel your subscription at any time Your account will be automatically charged for renewal, based on the annual subscription plan, within 24 hours before the end of the 3 days free trial period. You can cancel auto-renewal at any time, given that the cancellation is at least 24 hours before the end of the current period. Privacy policy: https://ervi.dev/privacy-policy Terms of use: https://ervi.dev/terms-of-use

Screenshots

Google Ads4 screens
Business Profile for Google4 screens

Verdict

The call

The clearest difference is in-app purchases: Google Ads at none against Business Profile for Google's 4. Google Ads also leads on ads (none vs shown) and ratings volume (5.1K vs 53). Business Profile for Google's advantage is review sentiment (50% vs 22%). On price, rating, update cadence and device support there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Business Profile for Google sells 4 in-app purchases, starting at $9.99 per month. Google Ads asks for nothing beyond the download.

ReceptionRating · Positive reviews · Number of ratings

On the App Store both sit at effectively the same score — 4.4 for Google Ads against 4.3 for Business Profile for Google. That said, the two scores are not equally well evidenced: Google Ads has 5.1K ratings behind it against 53, so its average is the more settled of the two. Written reviews are what separate them: 22% of Google Ads's written reviews are positive against 50% of Business Profile for Google's.

UpkeepUpdate frequency

Google Ads ships an update fortnightly, Business Profile for Google every 3 weeks. Both last shipped on November 5, 2026.

Scorecard6 real differences · 5 level
Google Ads versus Business Profile for Google: the parameters behind the verdict, then further details
ParameterGoogle AdsBusiness Profile for Google
PriceFreeFree
Rating4.4 (5.1K ratings) — better4.3 (53 ratings)
Positive reviews22.4% of reviews50.0% of reviews — better
Number of ratings5.1K — better53
Update frequencyFortnightly — betterEvery 3 weeks
AdsNo — betterYes
In-app purchasesNo — betterYes
MonetizationFree — betterFree with in-app purchases
Best chart rank#121 — better—
DevicesiPhone, iPadiPhone, iPad
Requires iOS16.0 — better17.6
Further details — not scored
Size138 MB7 MB
Age rating4+4+
DeveloperGoogleERVI FIRST LLC

Customer experience

Google Ads

All ratings5,095 ratings
Positive84.6%
Neutral3.4%
Negative12.0%
Written reviews559 reviews
Positive22.4%
Neutral5.2%
Negative72.5%

Business Profile for Google

All ratings12 ratings
Positive83.3%
Neutral0.0%
Negative16.7%
Written reviews2 reviews
Positive50.0%
Neutral0.0%
Negative50.0%

Bugs and requests

Google Ads

Reported bugs

5 issues
  • App crashes frequently
  • Metrics not updating properly
  • Inability to access all campaigns
  • Stuck in update loop
  • Compatibility issues with new devices

Requested features

5 requests
  • Allow creating campaigns from app
  • Improve mobile app functionality
  • Better sync with desktop version
  • More user-friendly interface
  • Clearer instructions and guidance

Business Profile for Google

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Google Ads

No in-app purchases

4 purchases

Business Profile for Google

Subscriptions4
  • Business Profile Access$9.991 Month
  • Business Profile Access$29.991 Month
  • Business Profile Access$79.991 Year
Show 1 more
  • Business Profile Access$249.001 Year

Questions

Is Google Ads free?
Google Ads is free to download, with no in-app purchases.
Is Business Profile for Google free?
Business Profile for Google is free to download, with in-app purchases available.
Which has better reviews, Google Ads or Business Profile for Google?
Google Ads is rated higher. Google Ads averages 4.4 out of 5 from 5.1K ratings, while Business Profile for Google averages 4.3 from 53 ratings.
Do Google Ads or Business Profile for Google have ads?
Business Profile for Google shows ads; Google Ads does not.
Which is updated more often, Google Ads or Business Profile for Google?
Google Ads ships an update fortnightly, and Business Profile for Google every 3 weeks. Most recently, Google Ads was updated on November 5, 2026 and Business Profile for Google on November 5, 2026.

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