Comparison

Google Ads vs IN

Price, ratings, monetisation and update history for both apps, side by side — with what reviewers say about each.

Head to head
About

Google Ads

Manage your advertising campaigns from anywhere with this mobile tool. Monitor performance, make quick edits to budgets and keywords, and receive real-time notifications. Get personalized recommendations to boost your ad performance and connect with support when needed.

Highlights
  • Monitor campaign performance
  • Edit campaigns, budgets, and keywords
  • Create and edit ads
  • View optimization score
  • Apply recommendations
  • Receive real-time notifications
  • Access expert support
Currently charting
Read full description

The Google Ads mobile app helps you stay connected to your campaigns while on the go. In addition to monitoring your campaigns in real-time, you can review high-impact recommendations to improve performance and take action quickly and easily. Use the Google Ads app to: * Monitor performance on the go * Make quick changes to campaigns, budgets, keywords, and more * Create and edit ads * See your optimization score and apply recommendations * Get real-time notifications, such as performance summaries and ad disapprovals * Talk to an expert for support, wherever you may be Download the Google Ads mobile app to get the most out of your account today!

About

IN

Features
Read full description

IN-STORE Automation puts your marketing pipeline in your pocket. If IN-STORE runs the content for your business, this app is where you review it. Articles, social posts, images and publishing schedules arrive here the moment they are ready, so approving a week of content takes minutes instead of an evening at the laptop. WHAT YOU CAN DO Review and approve See every publication in one plan: in review, scheduled, published, rejected. Open a post to read the full website article and the social caption, check the call to action, hashtags and SEO fields, then approve it, ask for changes, order a full rewrite, or reject it. Your decision reaches the team instantly. See it before it goes out A live preview shows how the post will look on Facebook, Instagram, LinkedIn, Telegram and your website, with the caption counted against each network's limit - so nothing is cut off in public. Check the facts Every article can be checked against its cited sources. Claims are grouped by verdict, each one shows what the source actually says, and you can confirm a claim yourself, dismiss it, or let the system rewrite the article so its facts match the sources. You approve the corrected text before anything is saved. Plan the calendar A month view shows the whole schedule. Drag a post onto another day to move it, or select several at once to approve, reschedule or return them to review together. Ideas, from anywhere Add an idea in seconds - or paste a single link and let the system read the page and write from it, either as an idea for your approval or as a finished draft. Images that fit Manage the gallery for each post, set the cover, and check every photo against the requirements of the networks you publish to. Non-compliant images can be fixed in one tap. You can also generate new images from a description, with your brand logo applied. Stay informed A notification centre keeps every update in one place: articles ready for review, generated images, support replies. Your subscription, payment method and invoices are visible under Settings. Support that answers Call support or start an AI support conversation from inside the app, and read the full IN-STORE Help Centre without leaving it. FOR ADMINISTRATORS Agency administrators get the same workspace across every client account, plus system operations, ticket handling, client management, and live billing state per client. REQUIREMENTS IN-STORE Automation works with an active IN-STORE account. Subscriptions are purchased and managed on the IN-STORE website; the app does not sell anything. If you do not have an account yet, visit www.in-store.ca. Privacy Policy: https://www.in-store.ca/privacy-policy Support: https://www.in-store.ca/help

Screenshots

Google Ads4 screens
IN4 screens

Verdict

The call

The clearest difference is chart position: Google Ads at #129 against IN's unranked. On price, update cadence, ads and in-app purchases there is nothing between them.

Scored on Price · Rating · Positive reviews · Number of ratings · Update frequency · Ads · In-app purchases · Monetization · Best chart rank · Devices · Requires iOS

CostPrice · In-app purchases · Ads · Monetization

Both are free to download. Neither carries in-app purchases, so what you see is what you pay.

UpkeepUpdate frequency

Google Ads ships an update fortnightly, IN weekly. The most recent releases landed on November 3, 2026 and October 24, 2026 respectively.

Scorecard1 real difference · 10 level
Google Ads versus IN: the parameters behind the verdict, then further details
ParameterGoogle AdsIN
PriceFreeFree
Rating4.4 (5.1K ratings) — better—
Positive reviews22.4% of reviews—
Number of ratings5.1K — better—
Update frequencyFortnightlyWeekly — better
AdsNoNo
In-app purchasesNoNo
MonetizationFree—
Best chart rank#129 — better—
DevicesiPhone, iPad — betteriPhone
Requires iOS16.0 — better17.0
Further details — not scored
Size138 MB32 MB
Age rating4+4+
DeveloperGoogleIn-Store Marketing

Bugs and requests

Google Ads

Reported bugs

5 issues
  • App crashes frequently
  • Metrics not updating properly
  • Inability to access all campaigns
  • Stuck in update loop
  • Compatibility issues with new devices

Requested features

5 requests
  • Allow creating campaigns from app
  • Improve mobile app functionality
  • Better sync with desktop version
  • More user-friendly interface
  • Clearer instructions and guidance

IN

Not enough reviews yet to summarise bugs or requests.

In-app purchases

None

Google Ads

No in-app purchases

None

IN

No in-app purchases

Questions

Is Google Ads free?
Google Ads is free to download, with no in-app purchases.
Is IN free?
IN is free to download, with no in-app purchases.
Do Google Ads or IN have ads?
Neither Google Ads nor IN shows ads.
Which is updated more often, Google Ads or IN?
Google Ads ships an update fortnightly, and IN weekly. Most recently, Google Ads was updated on November 3, 2026 and IN on October 24, 2026.

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